Steve McDonald Digital Sales Manager Spokesman.com The ...
Steve McDonald Digital Sales Manager Spokesman.com The Spokesman Review Spokane, Washington
m.spokesman.com
The Spokesman Review •Spokesman.com •4.5 Million page views •700,000 Unique Visitors •Circulation: •90,000 Sunday •70,000 Daily •Located Spokane, Washington •Population: 400k+ •Largest paper between Minneapolis and Seattle •Competitors: •Weekly paper •No mobile presence •Local TV and radio •Apps
m.spokesman.com Mobile Launch •Mobile browser •In house development •Launched in September 2010 •29,400 Unique Visitors •124,777 Page views •Focused on Location •News Nearby •Deals Nearby •Advertising •ROS and Deals Nearby •168x28 Static Ads •Mobile landing pages •Quantity •Bundled with special sections
m.spokesman.com Current Mobile •Stats: •525,000 Page Views •125,000 Unique Visitors •Still Focused on Location •News Nearby •Deals Nearby is now Forkfly •More robust advertising platform •Advertising •ROS and Forkfly •Mobile landing pages •99% of visitors are on smart phones •48% iPhones •46% Droids
m.spokesman.com Live Local. Spend Less. Keys to our success Mobile Marketing Platform •Simple Presentations •Integrated into our mobile browser replaced •A, B, C Packages Deals Nearby •A Forkly •Focused on Deals, Events and Offers in Real •B&C Forkfly, Print and Online Time •3,6 & 12 month commitments •Mobile first but has a desktop site •Sales goals, incentives and accountability •Consumers •Roll playing •See offers immediately •Merchants consultation •GPS •Strong offers •Activate – with a time limit •Promotion •Merchants •In Paper, Online, Bus & Radio •Have a profile page •Current Forkfly stats: •4 real time offers •94 advertisers •Metrics •1.6 million impressions •Social integration •1500 redemptions
m.spokesman.com Going Forward • Continue Forkfly Partnership •Goal of 200 accounts live by year end 2012 •Continue ROS for local advertisers •168x28 static ads •Implementing a 300x250 •Impression based •National advertisers and some major local advertisers
•Apps where it makes sense – very specific - utility focused
[email protected]
m.spokesman.com
The Spokesman Review •Spokesman.com •4.5 Million page views •700,000 Unique Visitors •Circulation: •90,000 Sunday •70,000 Daily •Located Spokane, Washington •Population: 400k+ •Largest paper between Minneapolis and Seattle •Competitors: •Weekly paper •No mobile presence •Local TV and radio •Apps
m.spokesman.com Mobile Launch •Mobile browser •In house development •Launched in September 2010 •29,400 Unique Visitors •124,777 Page views •Focused on Location •News Nearby •Deals Nearby •Advertising •ROS and Deals Nearby •168x28 Static Ads •Mobile landing pages •Quantity •Bundled with special sections
m.spokesman.com Current Mobile •Stats: •525,000 Page Views •125,000 Unique Visitors •Still Focused on Location •News Nearby •Deals Nearby is now Forkfly •More robust advertising platform •Advertising •ROS and Forkfly •Mobile landing pages •99% of visitors are on smart phones •48% iPhones •46% Droids
m.spokesman.com Live Local. Spend Less. Keys to our success Mobile Marketing Platform •Simple Presentations •Integrated into our mobile browser replaced •A, B, C Packages Deals Nearby •A Forkly •Focused on Deals, Events and Offers in Real •B&C Forkfly, Print and Online Time •3,6 & 12 month commitments •Mobile first but has a desktop site •Sales goals, incentives and accountability •Consumers •Roll playing •See offers immediately •Merchants consultation •GPS •Strong offers •Activate – with a time limit •Promotion •Merchants •In Paper, Online, Bus & Radio •Have a profile page •Current Forkfly stats: •4 real time offers •94 advertisers •Metrics •1.6 million impressions •Social integration •1500 redemptions
m.spokesman.com Going Forward • Continue Forkfly Partnership •Goal of 200 accounts live by year end 2012 •Continue ROS for local advertisers •168x28 static ads •Implementing a 300x250 •Impression based •National advertisers and some major local advertisers
•Apps where it makes sense – very specific - utility focused
[email protected]
