Strategic Planning 2018 Council Retreat
Strategic Planning Retreat Objectives
Objectives • Review Strategic Planning Process – Outreach Efforts
• Introduce New Strategic Planning Draft Components • Review Existing Draft Components • Provide Feedback on All Draft Components
Retreat Outcome • Provide Feedback on Draft Components – – – –
Confirm Plan Name Confirm Mission Statement Select Vision Statement Confirm Goals, Objectives, Outcome Measures & Initiatives
• Prioritize Initiatives • Develop an Implementation Plan – Oversight – Decision Making and Allocation of Resources – Reporting Requirements
Strategic Planning Methodology Mission: Purpose, fundamental reason for existence Mission, Vision, Values Goals
Vision: A word picture of the future you hope to create or influence Values: Guiding principles that govern behavior and the way you do business Goals: Broad statements of measurable outcome to be achieved on behalf of customers
Objectives
Objectives: Statements of what you must do well or barriers to overcome in order to achieve the goals
Initiatives
Initiatives: Actionable effort that when executed will impact the objectives and influence the goals Resources: People, money, time, equipment, etc.
Resources
Measures: Meaningful indicators that assess progress
“Connect Morrisville”
Engagement
Strategic Plan Input and Engagement January-February, 2018 Demographic study
Community meetings
Past survey results
Strategic plan
Existing organizational data
Citizen survey / Online Survey
Interviews
– Community meetings: 330 attendees (adults, children, Council, staff) – On-line survey: 294 responses
September-October, 2017 – Surveys & interviews: 230 responses: Business Community, Advisory Committee, Staff, Town Council
Q1: What do you like best about living in Morrisville?
What do you like best about living in Morrisville? Themes from January-February community meetings and on-line survey 0
50
100
150 194
PROXIMITY / LOCATION / CONVENIENCE 136
WELCOMING / FRIENDLY / COMMUNITY 96
AMENITIES / THINGS TO DO /ACTIVITIES 70
DIVERSITY / MULTICULTURAL 58
SAFE / CLEAN / QUIET 50
GREEN SPACE / PARKS / TRAILS GOOD SCHOOLS COMMUNITY ENGAGEMENT
200
30 30
250
Q2: What would you say are the 2-3 most critical issues facing Morrisville today?
What would you say are the 2-3 most critical issues facing Morrisville today? Themes from January-February community meetings and on-line survey TRAFFIC / CONGESTION / MOBILITY
339
GROWTH / DEVELOPMENT / INFRASTRUCTURE
176
SCHOOLS / TOO CROWDED / LOCATION
132
MORE AMENITIES / ACTIVITIES / THINGS TO DO
67
SAFE / CRIME
64
HOUSING CHOICE / HOUSING MIS
33
MORE OPEN SPACE / GREEN / PARKS
32 0
50
100
2017 engagement: • Traffic/congestion • Development/growth • Infrastructure NRC • Mobility 150
200
250
300
350
400
Q3: What are a few words or phrases to describe Morrisville 10 years from now?
What are a few words or phrases to describe Morrisville 10 years from now? Themes from January-February community meetings and on-line survey GREAT PLACE / COMMUNITY / SMALL TOWN
169
MOBILITY / PUBLIC TRANSIT /EASY TO GET AROUND
114
AMENITIES / EVENTS / ACTIVITIES
101
ENV. SUSTAINABILITY / PARKS / GREEN
88
SAFE / CLEAN
83
WELL DEVELOPED / HOUSING CHOICE & MIX
81
QUALITY SCHOOLS / CLOSE BY
65
INNOVATIVE / HI-TECH
60 0
20
40
60
80
2017 data 1.Welcoming 2.Great place to live, work play 3. Good mobility 4. 100 Innovative 120 140 160 180
Mission Vision Values
Outcome Measures
Goals
Review the
Plan
Mission, Vision, Values Outcome Measures
Goals Objectives Initiatives
Intermediate Measures
Mission, vision, values MISSION: Connecting our diverse community to an enhanced quality of life through innovative programs and services VISION: A sustainable and thriving community that celebrates diversity and inclusion while enhancing the well-being of people, who live, work and play in Morrisville. VALUES: Dedication – Integrity – Courtesy - Innovation
Goals with descriptions GOAL 1: Improved transportation mobility Enhance modes of transportation through improved accessibility, connectivity and collaboration GOAL 2: Thriving, sustainable communities Enrich the quality of life through the preservation of natural resources, wellplanned development and strengthening neighborhood vitality GOAL 3: Engaged, inclusive community Enrich the quality of life through programs, events, amenities and services valued by the community GOAL 4: Public safety readiness Provide a safe and secure community through prevention, education, readiness and responsiveness GOAL 5: Operational excellence Deliver exceptional service with an engaged workforce that effectively manages public assets and promotes transparency Goal 6: Economic prosperity Grow a diverse economy through innovative partnerships and a business-friendly environment
Telling the story with words & #’s Healthy Neighborhoods
As measured by…
Stories 1 & 2: Goal: Healthy neighborhoods As measured by…
As measured by…
• # of amenities • Attendance at HOA meetings • Ranking in “best places to live in USA”
• Code violations • Home ownership/ rentals • Police calls for service
OUTCOME MEASURES
Characteristics of outcome measures • Assess meaningful results • May not have full control, but still need to know • One part of a family of measures – Outcome measures (today’s focus) – Intermediate measures – Operational/process measures • OUTCOME: Fire loss • OUTCOME: Lives saved
• INTERMEDIATE: Compliance rate with response time standards • OPERATIONAL: # of smoke detectors disseminated through prevention program
Dashboard (Outcome Measures) Model for excellence in government Safety and security
Economic prosperity and education excellence Healthy living and well-being
Thriving communities and environmental stewardship
Dashboard (Outcome Measures) Improved transportation mobility Measure #1 Measure #2 Measure #3 Thriving, sustainable communities Measure #1 Measure #2 Measure #3 Engaged, inclusive community Measure #1 Measure #2 Measure #3
Public safety readiness Measure #1 Measure #2 Measure #3
Operational excellence Measure #1 Measure #2 Measure #3 Economic prosperity Measure #1 Measure #2 Measure #3
https://www.clearpointstrategy.com/government-city-dashboards /
Outcome measures review • Review the goal, the goal description and the proposed outcome measures • Ask the following questions: – Do these measures assess results? – Is this what you would need/want to know? – Would the information be meaningful?
Best practice • 2-5 outcome measures per goal (less is more)
Goal 1: Improved transportation mobility – Enhance modes of transportation through improved accessibility, connectivity and collaboration
• Outcome measures: – OM1.1: Ratio of peak to off peak travel times at targeted locations – OM1.2: Duration of ‘rush hour’ at targeted locations – OM1.3: Linear feet of sidewalks, greenways, bike and pedestrian infrastructure (existing and new) – OM1.4: Funding streams and dollars leveraged – OM1.5: Citizen survey mobility data
Goal 2: Thriving, sustainable communities – Enrich the quality of life through the preservation of natural resources, well-planned development and strengthening neighborhood vitality
• Outcome measures: – OM2.1: Ratio of residential/commercial tax – OM2.2: Acreage - park space / green space / open land – OM2.3: Water quality or stormwater measure – TMDL compliance measure – OM2.4: Percentage of recycled material to total waste (trash + recycling)
Goal 3: Engaged, inclusive community – Enrich the quality of life through programs, events, amenities and services valued by the community
• Outcome measures: – OM3.1: Applicable citizen satisfaction data – OM3.2: Number of Town sponsored events / attendance – OM3.3: Town of Morrisville engagement opportunities and participation levels (Morrisville 101, CERT, PD Citizen Academy, Advisory Committees, Volunteer)
Goal 4: Public safety readiness – Provide a safe and secure community through prevention, education, readiness and responsiveness
• Outcome measures: – – – – –
OM4.1: Crime rate – Part 1 and Part 2 OM4.2: Crime clearance rates OM4.3: Fire loss OM4.4: Lives saved OM4.5: Citizen satisfaction data about perception of safety
Goal 5: Operational excellence – Deliver exceptional service with an engaged workforce that effectively manages public assets and promotes transparency
• Outcome measures: – – – –
OM5.1: Bond rating OM5.2: Customer satisfaction data OM5.3: Employee satisfaction data OM5.4: Voluntary turnover rate
Goal 6: Economic prosperity – Grow a diverse economy through innovative partnerships and a business-friendly environment
• Outcome measures – – – –
OM6.1: Business retention rates OM6.2: Net gain in business OM6.3: Unemployment rates OM6.4: Commercial tax base by job sector
Best practices & mistakes to avoid 1. Choose metrics based on why they matter 2. Keep it visual 3. Make it accessible (interactive if possible) 4. Keep it current or don’t bother 5. Make it simple and meaningful
1. Starting off with too much complexity 2. Using metrics no one understands 3. Waiting for the right technology 4. Underestimating the time and resources to build and maintain 5. Failing to match metrics to goals 6. Poorly designed charts and graphs
Mission Vision Values
Outcome Measures
Goals
Objectives Initiatives
Review the
Plan
Objectives & Initiatives • Objectives: Statements of what you must do well or barriers to overcome in order to impact the goal • Initiatives: Actionable effort that when executed will impact the objectives and influence the goals
Goal, Objective, Initiative, Department Workplans
GOAL: Safe & secure community Obj. Reduce the occurrence and severity of crime, fire and hazards
X-functional Program: Provide Crises Intervention Training for all first responders and field social workers
Police Dept. Workplan: Install Automatic Vehicle Locator (AVL) in all marked patrol cars
SP Init.: Improve first responder safety and response time to Priority 1 calls General Services Dept. Workplan: Improve vehicle readiness rates for emergency vehicles
Goal, Objective, Initiative, Department Workplans
GOAL: Model for excellence in government Obj. Engage the community in an open and transparent democratic process
Organization System: Create a robust data collection and reporting system that is available internally & with public
Accounting Dept. Workplan: Establish checkbook on-line
SP Init.: Increase efficiency and transparency of financial and business activities
Budget Dept. Workplan: Create a “citizen budget in brief” document
Example 1: How it works
GOAL: Thriving communities Obj. Adopt a comprehensive, collaborative approach for community revitalization
SP Init.: Create a Dept. of Community Enhancement (DCE)
X-Functional Effort: Staff the Department through reassignments
DCE Dept. Workplan: Build a collaborative network for comprehensive revitalization of targeted geographic areas
DCE Dept. Workplan: Est. criteria to identify areas of greatest concern
Review objectives • Ideal # per goal 3-4 • Should provide filter to guide you to the “right” things to do
Do these objectives capture what Morrisville needs to do well and the barriers you need to overcome as you work towards that stated goals?
GOAL 1: Improved transportation mobility Enhance modes of transportation through improved accessibility, connectivity and collaboration • Obj. 1.1 Manage traffic congestion at targeted locations and targeted times of day • Obj. 1.2 Leverage resources through partnerships with other government entities and the private sector • Obj. 1.3 Improve mobility options for nondrivers
GOAL 2: Thriving, sustainable communities Enrich the quality of life through the preservation of natural resources, well-planned development and strengthening neighborhood vitality • Obj. 2.1: Provide a mix of housing options that meet the current and future needs of the community • Obj. 2.2: Create a sense of place through planful development that balances commercial and residential growth • Obj. 2.3: Be responsible stewards of the natural environment • Obj. 2.4: Establish a planned approach for redevelopment and revitalization • Obj. 2.5: Plan and provide for current and future infrastructure
GOAL 3: Engaged, inclusive community Enrich the quality of life through programs, events, amenities and services valued by the community • Obj. 3.1: Offer events and programs that meet the needs and interests of the community • Obj. 3.2: Increase awareness of activities and opportunities for engagement • Obj. 3.3: Effectively maintain assets and make the most of existing resources • Obj. 3.4: Promote meaningful public engagement and collaboration
GOAL 4: Public safety readiness Provide a safe and secure community through prevention, education, readiness and responsiveness • Obj. 4.1: Provide educational opportunities and encourage preparedness • Obj. 4.2: Be operationally ready • Obj. 4.3 React responsively to the public safety needs of the community
GOAL 5: Operational excellence Deliver exceptional service with an engaged workforce that effectively manages public assets and promotes transparency • Obj. 5.1: Promote financial integrity through effectively and efficiently managing public assets Obj. 5.2: Deliver customer-focused service • Obj. 5.3: Require the highest professional standards • Obj. 5.4: Attract, develop and retain a diverse, high-performing workforce • Obj. 5.5 Align priorities with resources
Goal 6: Economic prosperity Grow a diverse economy through innovative partnerships and a businessfriendly environment • Obj. 6.1: Attract and retain businesses that provide a diverse tax base • Obj. 6.2: Support new and existing businesses by streamlining processes and minimizing complexities • Obj. 6.3: Understand business needs in order to supply a ready workforce
Initiatives
Goal 1
Goal 2
Goal 3
Initiative
Initiative
Initiative
Initiative
Initiative
Initiative
Prioritize Initiatives Priority: Something that takes precedence over others things
Some RED; Some GREEN; Some BLANK Color Code
Status Underway and current pace for implementation is fine
Priority initiative (new or underway)
Implementation
Oversight: Implementation team
Town Council
Leadership
Departments / Staff
Community
Systems, structures, processes to make it happen - Troubleshoot https://www.ted.com/talks/derek_sivers_how_to_start_a_movement
Implementation Team
Communicate “The Why” & WIIFM
Set expectations
Create organizational awareness
Oversight and process
Identify skills needed
Provide support / tools
Manage change
Identify incentives
Evaluate
Council interviews: Specifics? How would you envision this plan helping town leaders, elected officials and the community? THEMES
DETAIL
Inform / set direction / decision-making and investment
• • • • •
Promote innovation
• Embrace change • Try things • New ideas
Engage and inform the community
• Education and communication tool • Engage the community to understand their perspective • Share input and how it is being used
Better discussions with staff More focus on the future True north Budget / CIP Create accountability
What’s next? • • • • • •
Finalize the plan Formal adoption SPT transforms into the Implementation team Plan is communicated internally and externally Step 8: Department workplans/priorities Step 9: Individual performance accountability
Are there things you want to happen, things you want to see, reports you want to get during the transition period?
Wrap-up