THE EYE - Outdoor Plus
THE EYE HOLBORN
d Roa
Clerkenwell
Clerkenwell Rd
ne g La Lon
St
Holborn
Qu Upper Thame
Victoria Embankment
idge o Br terlo Wa
Blackfriars Bridge
Sha
sway King
Fleet St
nd Stra
S P E C I F I C AT I O N
Southwark S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
20 SECONDS
100 SECONDS
1120 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D , DY N A M I C D I G I TA L A N D S U BT L E M O T I O N – H264 .mov OR H264 .mp4
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 4 4 5 , 1 5 6
5 1/4 9 % MALE/FEMALE
32%
66%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
Bee
Holb orn Viad uct
Holborn
ve ry A sbu fte
eet Aldersgate Str
arden Hatton G
ry sbu om Blo
St dge Goo
Central st
d nR gdo rin Far
's Inn Gray
e lac nP bur Wo
oad rt R Cou ham ten Tot
The audience includes head office workers across sectors such as finance; Goldman Sachs & Reuters; Media; Group M, Google & Warner Bros; Retail: Sainsbury’s and some of the biggest property companies in the UK such as Land Securities. The area is also key for legal professionals, actuaries and film production. The Eye delivers a fortnightly audience of 445,156 (with a 25% AB bias)
Finsbury
Bloomsbury
r St we Go
The Eye is located on one of the main thoroughfares between London’s West End and the City. Situated on Proctor Street, facing head-on to 4 lanes of slow moving traffic, this screen targets affluent urbanites with a high disposable income and active lifestyle.
29%
19%
ASPIRING URBANITIES (INDEX 170)
EMERGING INFLUENCERS (INDEX 140)
14%
15%
MODERN FA M I L I E S (INDEX 91)
SYMBOLS OF SUCCESS (INDEX 157)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_THEYE.file format
four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
d Roa
Clerkenwell
Clerkenwell Rd
ne g La Lon
St
Holborn
Qu Upper Thame
Victoria Embankment
idge o Br terlo Wa
Blackfriars Bridge
Sha
sway King
Fleet St
nd Stra
S P E C I F I C AT I O N
Southwark S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
20 SECONDS
100 SECONDS
1120 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D , DY N A M I C D I G I TA L A N D S U BT L E M O T I O N – H264 .mov OR H264 .mp4
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 4 4 5 , 1 5 6
5 1/4 9 % MALE/FEMALE
32%
66%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
Bee
Holb orn Viad uct
Holborn
ve ry A sbu fte
eet Aldersgate Str
arden Hatton G
ry sbu om Blo
St dge Goo
Central st
d nR gdo rin Far
's Inn Gray
e lac nP bur Wo
oad rt R Cou ham ten Tot
The audience includes head office workers across sectors such as finance; Goldman Sachs & Reuters; Media; Group M, Google & Warner Bros; Retail: Sainsbury’s and some of the biggest property companies in the UK such as Land Securities. The area is also key for legal professionals, actuaries and film production. The Eye delivers a fortnightly audience of 445,156 (with a 25% AB bias)
Finsbury
Bloomsbury
r St we Go
The Eye is located on one of the main thoroughfares between London’s West End and the City. Situated on Proctor Street, facing head-on to 4 lanes of slow moving traffic, this screen targets affluent urbanites with a high disposable income and active lifestyle.
29%
19%
ASPIRING URBANITIES (INDEX 170)
EMERGING INFLUENCERS (INDEX 140)
14%
15%
MODERN FA M I L I E S (INDEX 91)
SYMBOLS OF SUCCESS (INDEX 157)
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected] (at least
name: BRANDNAME_THEYE.file format
four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
