THE ONE - Outdoor Plus
ze Rd Belsi
South Hampstead Finchley Rd
Bou nda ry R d
A5
Camden Town
Primrose Hill A5205
Regent’s Park
THE ONE
Rus
St
0 A40
ry sbu om Blo
EASTBOUND
De nam rk S t
Marble Arch
Picadilly Circus
2 A20
Out-of-Home’s most exclusive address & newest landmark. The One is a spectacular addition to Outdoor Plus’ iconic digital portfolio. Located in an area rich in heritage & culture, this is a unique opportunity for advertisers wanting to reach the heart of London’s Luxury Quarter and the global audience that both resides, shops & entertains there. The Luxury Quarter accounts for £4.9 billion spend per year, which is over 50% of London’s total luxury market spend.
Hyde Park
Hyde Park Corner
A3105
Harvey Nichols
Harrods
Sloane Street
The One, eastbound targets traffic heading for London’s West End and the heart of the Luxury Quarter – Mayfair, St James’s, Piccadilly and New & Old Bond Street. An area synonymous with world-class luxury and leisure offering over fifty-three streets, four shopping arcades, eighteen 5-star hotels, several Michelin starred restaurants and seventy-eight royal warrants, which attracts a truly global and aspirational audience. The One offers advertisers the ultimate showcase in an area of London home to more luxury brands than any other city in Europe. This location has no rival & no equal.
Buckingham Palace
Belgravia
Natural History Museum
Saatchi Gallery
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1440 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 1 , 2 3 0 , 0 0 0 ( C O M B I N E D )
30%
78%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
70%
48%
M AY F A I R R E S I D E N T S E AT O U T 3 - 4 T I M E S A WEEK
ARE LOCAL RESIDENTS
4 . 9 billion SPEND PER YEAR IN THE L U X U RY Q U A RT E R
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected]
name: BRANDNAME_THEONE.file format
(at least four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
South Hampstead Finchley Rd
Bou nda ry R d
A5
Camden Town
Primrose Hill A5205
Regent’s Park
THE ONE
Rus
St
0 A40
ry sbu om Blo
EASTBOUND
De nam rk S t
Marble Arch
Picadilly Circus
2 A20
Out-of-Home’s most exclusive address & newest landmark. The One is a spectacular addition to Outdoor Plus’ iconic digital portfolio. Located in an area rich in heritage & culture, this is a unique opportunity for advertisers wanting to reach the heart of London’s Luxury Quarter and the global audience that both resides, shops & entertains there. The Luxury Quarter accounts for £4.9 billion spend per year, which is over 50% of London’s total luxury market spend.
Hyde Park
Hyde Park Corner
A3105
Harvey Nichols
Harrods
Sloane Street
The One, eastbound targets traffic heading for London’s West End and the heart of the Luxury Quarter – Mayfair, St James’s, Piccadilly and New & Old Bond Street. An area synonymous with world-class luxury and leisure offering over fifty-three streets, four shopping arcades, eighteen 5-star hotels, several Michelin starred restaurants and seventy-eight royal warrants, which attracts a truly global and aspirational audience. The One offers advertisers the ultimate showcase in an area of London home to more luxury brands than any other city in Europe. This location has no rival & no equal.
Buckingham Palace
Belgravia
Natural History Museum
Saatchi Gallery
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1440 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 1 , 2 3 0 , 0 0 0 ( C O M B I N E D )
30%
78%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
70%
48%
M AY F A I R R E S I D E N T S E AT O U T 3 - 4 T I M E S A WEEK
ARE LOCAL RESIDENTS
4 . 9 billion SPEND PER YEAR IN THE L U X U RY Q U A RT E R
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected]
name: BRANDNAME_THEONE.file format
(at least four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
