THE ONE - Outdoor Plus
ze Rd Belsi
South Hampstead Finchley Rd
Bou nda ry R d
A5
Camden Town
Primrose Hill A5205
Regent’s Park
THE ONE
Rus
St
0 A40
ry sbu om Blo
WESTBOUND
De nam rk S t
Marble Arch
Picadilly Circus
2 A20
Out-of-Home’s most exclusive address & newest landmark. The One is a spectacular addition to Outdoor Plus’ iconic digital portfolio. Located in an area rich in heritage & culture, this is a unique opportunity for advertisers wanting to reach the heart of London’s Luxury Quarter and the global audience that both resides, shops & entertains there. The Luxury Quarter accounts for £4.9 billion spend per year, which is over 50% of London’s total luxury market spend.
Hyde Park
Hyde Park Corner
A3105
Harvey Nichols
Harrods
Sloane Street
The One, westbound targets traffic heading for Knightsbridge, home to London’s most famous department stores – Harrods & Harvey Nichols and the world’s most exclusive boutiques. Only Knightsbridge & the West End are identified as London’s two international retail centres - Harrods alone has over 14 million visitors per year from over 130 countries. Knightsbridge is home to many of the world’s richest people and has some of the highest property prices in the world and is home to world famous landmarks such as the Victoria & Albert Museum. The One provides advertisers with an opportunity to reach consumers at the gateway to London’s luxury district.
Buckingham Palace
Belgravia
Natural History Museum
Saatchi Gallery
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1440 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 1 , 2 3 0 , 0 0 0 ( C O M B I N E D )
30%
78%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
70%
48%
M AY F A I R R E S I D E N T S E AT O U T 3 - 4 T I M E S A WEEK
ARE LOCAL RESIDENTS
4 . 9 billion SPEND PER YEAR IN THE L U X U RY Q U A RT E R
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected]
name: BRANDNAME_THEONE.file format
(at least four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
South Hampstead Finchley Rd
Bou nda ry R d
A5
Camden Town
Primrose Hill A5205
Regent’s Park
THE ONE
Rus
St
0 A40
ry sbu om Blo
WESTBOUND
De nam rk S t
Marble Arch
Picadilly Circus
2 A20
Out-of-Home’s most exclusive address & newest landmark. The One is a spectacular addition to Outdoor Plus’ iconic digital portfolio. Located in an area rich in heritage & culture, this is a unique opportunity for advertisers wanting to reach the heart of London’s Luxury Quarter and the global audience that both resides, shops & entertains there. The Luxury Quarter accounts for £4.9 billion spend per year, which is over 50% of London’s total luxury market spend.
Hyde Park
Hyde Park Corner
A3105
Harvey Nichols
Harrods
Sloane Street
The One, westbound targets traffic heading for Knightsbridge, home to London’s most famous department stores – Harrods & Harvey Nichols and the world’s most exclusive boutiques. Only Knightsbridge & the West End are identified as London’s two international retail centres - Harrods alone has over 14 million visitors per year from over 130 countries. Knightsbridge is home to many of the world’s richest people and has some of the highest property prices in the world and is home to world famous landmarks such as the Victoria & Albert Museum. The One provides advertisers with an opportunity to reach consumers at the gateway to London’s luxury district.
Buckingham Palace
Belgravia
Natural History Museum
Saatchi Gallery
S P E C I F I C AT I O N
S L O T D U R AT I O N
LOOP LENGTH
RESOLUTION
F I L E F O R M AT
I L L U M I N AT I O N
PRODUCTION
10 SECONDS
50 SECONDS
1440 X 288 PIXELS
JPEG
D I G I TA L
S TAT I C , L AY E R E D A N D DY N A M I C D I G I TA L
DEMOGRAPHICS F O RT N I G H T LY I M PA C T S 1 , 2 3 0 , 0 0 0 ( C O M B I N E D )
30%
78%
AB
ABC1
COLOUR MODE RGB ( true black = RO,GO,BO) - CMYK not accepted. It is preferable to use bold and contrasting colours with full shades as they look better on LED displays. Large and legible fonts – minimum pixel height for text 5 pixels No gradients
70%
48%
M AY F A I R R E S I D E N T S E AT O U T 3 - 4 T I M E S A WEEK
ARE LOCAL RESIDENTS
4 . 9 billion SPEND PER YEAR IN THE L U X U RY Q U A RT E R
FILE NAME
D E L I V E RY O F A RT W O R K
Please label file with campaign name and panel
Email [email protected]
name: BRANDNAME_THEONE.file format
(at least four working days prior to in-charge) C O N TA C T For all enquires please contact: [email protected]
