Year in Review December 2015
Year in Review December 2015
Year In Review In 2015, RunJumpThrow saw tremendous growth and traction throughout the country. The program gained much attention throughout the physical education community nationally and internationally. The first international RJT Experience was held in Narita, Japan while more than 250,000 students were introduced to the RJT curriculum. Representatives of RunJumpThrow were invited to the White House to attend a meeting with the First Lady, Michelle Obama, to discuss furthering programs that encouraging a healthy lifestyle among youth. National organizations that serve millions of youth have adopted the RJT curriculum as their own and jointly promote the lessons and activities within the program.
RunJumpThrow by the NUMBERS 35,920,006 543,929 264,299 241,595 902 179 49 10 4 3
Social Media impressions garnered from posts online through Instagram, Facebook and Twitter Individuals who have viewed recaps of RunJumpThrow Experiences and announcements on USATF.tv
Students impacted by RunJumpThrow to date. On target for more than 1 million students impacted by 2020. 2015 number of RJT participants Educators, community leaders, parents, coaches, etc who have downloaded the RJT Curriculum USATF Elite Athletes, Alumni, Associations and Clubs who have participated in RJT States participating in RunJumpThrow through the 6-Week lesson plan and one day curriculum RunJumpThrow Experiences hosted in 2015 Partners officially incorporating the RJT curriculum into their national platforms or campaigns
Countries using the RunJumpThrow lesson plan (United Sates, Mexico, Dubai)
6 Week Downloads
2014 52 Downloads 16,435 Participants
2015 589 Downloads 219,047 Participants
1 Day Downloads
2014 85 Organizers
2015 127 Organizers
RJT Experiences
2014 10 Experiences 6,269 Participants
2015 10 Experiences 11,971 Participants
Partnerships New Partners in 2015 - Sigma Gamma Rho Sorority, Inc - DC Parks and Recreation Joining our partners from 2014 - Let’s Move! Active Schools - SHAPE America
2016 Targets - YWCA - Girl Scouts of Indianapolis - American Cancer Society
USATF Future Stars Meets Future Stars Meets is a mid level competitive option for youth. Meet organizers were eligible to receive funding for their event. 17 Designated Future Stars Elite Meets throughout the country hosted by community leaders, police department and former Hershey Track and Field organizers. 2,888 youth participated in Future Stars Meets in 2015.
35 single-day RJT events held as part of Future Stars Meets 3 kids received an all expense paid trip to the 2015 USATF Hershey Youth Outdoor Championships in Lisle, IL.
RJT in the Media As a means to further promote the RunJumpThrow curriculum, a number of tools have been utilized to secure media. Local RJT events, RJT Experiences, new partners, athlete endorsements are all avenues that allowed for media success in 2015. In Summary: Total Media Placements: 108 Number of Media Outlets: 75 Traditional Media Outlets: 9 Digital Media Outlets: 58 Television Outlets: 5 Radio Outlets: 3 Total Ad Value: $2,719,660.05
RJT Impacting Lives-Feedback “I am very grateful we had the opportunity to come here. …Give them something to motivate them and boost their confidence.” - Indianapolis Public School Teacher
“It ranks to about a million!” - RunJumpThrow Participant
“I enjoyed the event and we would like to host an event like this again.” - RunJumpThrow Local Organizer
“This event makes me want to continue running and become a great athlete.” - Japanese RunJumpThrow Participant
“We have been doing jumping jacks, push ups, jumping over hurdles. It’s difference because we get to run around more and do more activities.” - RunJumpThrow Participant
2016 Planning Continuing the momentum from 2015 and maximizing on the inherent attention an Olympic year brings, there are a number of unique/key targets for RJT in 2016: • Continued RJT Event Organizer support • Unique RunJumpThrow Experiences • 40% increase in students participating in RJT • 50% increase in national partners of RunJumpThrow • 60% increase in number of individuals downloading RunJumpThrow curriculum • Continued participation of USATF stakeholders (elite athletes, coaches, alumni)
Year In Review In 2015, RunJumpThrow saw tremendous growth and traction throughout the country. The program gained much attention throughout the physical education community nationally and internationally. The first international RJT Experience was held in Narita, Japan while more than 250,000 students were introduced to the RJT curriculum. Representatives of RunJumpThrow were invited to the White House to attend a meeting with the First Lady, Michelle Obama, to discuss furthering programs that encouraging a healthy lifestyle among youth. National organizations that serve millions of youth have adopted the RJT curriculum as their own and jointly promote the lessons and activities within the program.
RunJumpThrow by the NUMBERS 35,920,006 543,929 264,299 241,595 902 179 49 10 4 3
Social Media impressions garnered from posts online through Instagram, Facebook and Twitter Individuals who have viewed recaps of RunJumpThrow Experiences and announcements on USATF.tv
Students impacted by RunJumpThrow to date. On target for more than 1 million students impacted by 2020. 2015 number of RJT participants Educators, community leaders, parents, coaches, etc who have downloaded the RJT Curriculum USATF Elite Athletes, Alumni, Associations and Clubs who have participated in RJT States participating in RunJumpThrow through the 6-Week lesson plan and one day curriculum RunJumpThrow Experiences hosted in 2015 Partners officially incorporating the RJT curriculum into their national platforms or campaigns
Countries using the RunJumpThrow lesson plan (United Sates, Mexico, Dubai)
6 Week Downloads
2014 52 Downloads 16,435 Participants
2015 589 Downloads 219,047 Participants
1 Day Downloads
2014 85 Organizers
2015 127 Organizers
RJT Experiences
2014 10 Experiences 6,269 Participants
2015 10 Experiences 11,971 Participants
Partnerships New Partners in 2015 - Sigma Gamma Rho Sorority, Inc - DC Parks and Recreation Joining our partners from 2014 - Let’s Move! Active Schools - SHAPE America
2016 Targets - YWCA - Girl Scouts of Indianapolis - American Cancer Society
USATF Future Stars Meets Future Stars Meets is a mid level competitive option for youth. Meet organizers were eligible to receive funding for their event. 17 Designated Future Stars Elite Meets throughout the country hosted by community leaders, police department and former Hershey Track and Field organizers. 2,888 youth participated in Future Stars Meets in 2015.
35 single-day RJT events held as part of Future Stars Meets 3 kids received an all expense paid trip to the 2015 USATF Hershey Youth Outdoor Championships in Lisle, IL.
RJT in the Media As a means to further promote the RunJumpThrow curriculum, a number of tools have been utilized to secure media. Local RJT events, RJT Experiences, new partners, athlete endorsements are all avenues that allowed for media success in 2015. In Summary: Total Media Placements: 108 Number of Media Outlets: 75 Traditional Media Outlets: 9 Digital Media Outlets: 58 Television Outlets: 5 Radio Outlets: 3 Total Ad Value: $2,719,660.05
RJT Impacting Lives-Feedback “I am very grateful we had the opportunity to come here. …Give them something to motivate them and boost their confidence.” - Indianapolis Public School Teacher
“It ranks to about a million!” - RunJumpThrow Participant
“I enjoyed the event and we would like to host an event like this again.” - RunJumpThrow Local Organizer
“This event makes me want to continue running and become a great athlete.” - Japanese RunJumpThrow Participant
“We have been doing jumping jacks, push ups, jumping over hurdles. It’s difference because we get to run around more and do more activities.” - RunJumpThrow Participant
2016 Planning Continuing the momentum from 2015 and maximizing on the inherent attention an Olympic year brings, there are a number of unique/key targets for RJT in 2016: • Continued RJT Event Organizer support • Unique RunJumpThrow Experiences • 40% increase in students participating in RJT • 50% increase in national partners of RunJumpThrow • 60% increase in number of individuals downloading RunJumpThrow curriculum • Continued participation of USATF stakeholders (elite athletes, coaches, alumni)
