Brand Guidelines
Brand Guidelines
December 2008
Personal Best brand guidelines
Contents 1.0 Our logo 1.1 Giving the logo space 1.2 Consistent sizes 2.0 Our typefaces 3.0 Colour palette 4.0 Tone of voice 5.0 Photography 6.0 Stakeholder logo bar 7.0 Brand language – motivators 8.0 Combining the elements of the visual identity 9.0 Literature grids 10.0 Print examples 10.1 Posters 10.2 Advertising 10.3 Binders 11.0 Exhibition banners 12.0 Powerpoint
2
1 2 3 4 5 6 7 9 11 12 13 15 16 17 18 19 20
believe
Personal Best brand guidelines
1.0 Our logo Our logo is the single most important element of our visual identity. As such, it should appear on all of our communications. Whenever possible the Personal Best (PB) black and green version shown below should be used. However, we understand that background colours and production values vary so there needs to be some flexibility in the mark. The overriding rule for which logo version to use is legibility.
Below are examples of how the logo should be used (both in colour and mono) against different coloured backgrounds. Black or dark coloured backgrounds.
PB Green background.
Black and white production values. Black background.
Black and white production values. White background.
The logo should only ever be used as shown. Distorting or altering the master logo in any way is not acceptable. Avoid using the logo on complicated or detailed backgrounds.
1
Personal Best brand guidelines
1.1 Giving the logo space In order for the logo to have maximum impact it is necessary to ensure there is space around it, an ‘exclusion zone’. This prevents other elements conflicting or detracting from the mark. Below is the minimum area of space that should surround the logo. This is based on the ‘x’ height of the lettering.
1.2 Consistent sizes In order to ensure clarity we recommend the logo is not used smaller than the size suggested below.
Minimum size 25mm
A5
56mm
A4
70mm
2
Personal Best brand guidelines
2.0 Our typefaces We use two main typeface families, FS Albert and FF Strada for all print applications. For digital and all Microsoft Office applications the preferred typeface is Arial.
For print applications
Our headline font is
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FS Albert Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FS Albert Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FS Albert Light
We recommend a minimum font size of 22pt for headline copy and 12pt for body copy. Type should always be ranged left.
3
Personal Best brand guidelines
2.0 Our typefaces continued
For print applications
Our body copy font is
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FF Strada Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FF Strada Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FF Strada Light
For online and Microsoft Office applications
FF Strada is replaced by Arial
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} Arial Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} Arial Regular
4
Personal Best brand guidelines
3.0 Colour palette The colour palette for Personal Best was chosen to reflect the diversity of people and places in the UK.
Primary colours
The two primary colours are
PB Black Whenever production values allow, blocks of black should be a ‘rich black’ made up of C40 M0 Y0 K100. This will ensure density in print.
PB Green Pantone® 375 C48 M0 Y94 K0 R135 G211 B0 HEX 87D300 RAL 110 70 77 3M 100-122
Pantone® Rubine Red C0 M100 Y18 K3 R211 G0 B95 HEX D3005F RAL 010 40 53 3M 100-454
Pantone® 639 C100 M0 Y5 K5 R0 G154 B207 HEX 009ACF RAL 220 60 40 3M 100-123
Secondary colours
Pantone® 138 C0 M56 Y100 K0 R228 G127 B0 HEX E47F00 RAL 2000 3M 100-381
Always use the colour breakdowns as listed above to ensure consistency across all brand collateral. In general, the colours will be used at full strength but there may be occasions where tints can be used.
5
Personal Best brand guidelines
4.0 Tone of voice Personal Best aims to appeal to and motivate people from diverse ethnic and social backgrounds. English is not always the reader’s first language. Communication is only successful if the target audience is able to understand and act upon the information. So clarity and directness are the hallmarks of all Personal Best communications. Make your words: Simple To ensure the message is understood and remembered. Use short sentences. Use frequently used words. Don’t use excessively intricate language that not many people know and sentences that ramble on and on and on.
Motivational To encourage people to take action. Write in the active mode. The passive mode sounds far too apologetic. Positive To embrace the spirit of the Personal Best philosophy. Use upbeat language. And express yourself positively. Using words like don’t and can’t and didn’t can sound discouraging. Don’t express yourself negatively.
Friendly So that people are encouraged and not intimidated. Keep your words informal. Always use language that is easily understood. Speaking with one’s audience formally is not terribly sociable. Honest So that readers trust the message. Use direct straightforward sentences. And only necessary words. Basically, to be honest, at the end of the day, beating about the bush
before you get to the point sometimes makes the reader feel they are not being told the truth.
Action-orientated So that people understand exactly what they need to do. Provide enough information for the reader to act. Use this guideline whenever you write a Personal Best communication.
This is a general guideline for use whenever you feel like it. They work in some places and not in others. And on some dates but not on others.
6
Personal Best brand guidelines
5.0 Photography The aim of Personal Best is to appeal to a wide range of people from diverse ethnic and social backgrounds. In order to do this we have utilised two styles of photography which tell different kinds of stories. Our primary photography style is called ‘PB portraits’. PB portraits are images of real people who have graduated through the Personal Best programme. They show people who demonstrate a positive attitude, pride and self-belief. The subjects look directly into the camera. PB portrait shots show people in their own environments – at home and in their communities, neighbourhoods and places of work. These portraits are honest and positive. They never feel too posed or forced. Aim for shots that are rich in detail, giving a glimpse into people’s lives. PB portraits should be used for all high-profile elements (brochure covers, advertising, etc).
Photographic treatment of PB portraits Backgrounds of PB portraits are coloured up using one of the palette colours, emphasising the person whilst retaining a setting and telling story. Any of the palette colours may be used and can be varied, depending on the design treatment required.
7
Personal Best brand guidelines
5.0 Photography continued Our secondary image style is ‘Reportage’. Reportage shots show Personal Best volunteers working on real projects. They might show sporting or charitable events, training programmes, volunteer work in communities and many other things. Reportage images also show the people who benefit from our projects. These people might be from London’s millions of citizens or hundreds of organisations that benefit from volunteers. Reportage images support the primary photography style (because PB portraits shots won’t tell a complete story in isolation). Wherever possible, use Reportage images in a less high-profile way than PB portrait shots and at a smaller size.
8
Personal Best brand guidelines
6.0 Stakeholder logo bar Personal Best has been set up as a partnership programme by the London and Skills Council (LSC), Mayor of London, Job Centre Plus, London 2012 and the London Development Agency (LDA). Personal Best is part funded by the European Social Fund. In order to recognise everyone’s participation in the programme, the logos need to be included on all communications. To ensure consistency across all communications, a stakeholder ‘logo bar’ has been created. The order and size of all stakeholder logos is shown on the following page, at both A4 and A5, against a black and white background. The logo bar must not be altered for either A4 or A5 publications. However, for larger formats (i.e. A3 posters), it is acceptable to increase the space between the individual logos to create the correct size of logo bar to suit the specific design. In special circumstances it may be necessary to rearrange the hierarchy of how stakeholder logos appear. None of the logos may be used in any way except as specified in the logo bar. This is particularly true of the 2012 logo which may not be reproduced in any other way. The 2012 logo should never be reproduced without a licence agreement for Personal Best being in place.
9
Personal Best brand guidelines
6.0 Stakeholder logo bar continued A5 logo bar (white background)
A4 logo bar
A4 logo bar (white background)
210mm
148.5mm
A5 logo bar
30mm
30mm
38mm 10
38mm
Personal Best brand guidelines
7.0 Brand language – motivators Motivational words form a key component of the visual identity. This language is derived from words which include the word ‘be’ and is incorporated on all main graphics such as front covers, posters, exhibition materials etc. Motivators are designed to run vertically up the page and are positioned on the right hand edge of any layouts. The ‘be’ element of the language should always be highlighted, as shown in the examples below. The remainder of the word should be reproduced as white at 60% opacity when on a solid band of colour. The opacity level can vary in situations where the text sits on an image to ensure legibility in every case.
believe become be there
11
Personal Best brand guidelines
8.0 Combining the elements of the visual identity The elements of the visual identity come together on all Personal Best communications. The key elements are:
Personal Best logo
Personal Best logo Motivator logo bar Photography
be there
• • • •
Motivator
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
Stakeholder logo bar
The following pages show examples of different types of communications collateral and how the key visual elements are deployed.
12
Personal Best brand guidelines
9.0 Literature grids Personal Best literature should always be created as an ‘A’ or DL size. The grid below has been created as a guide to keep applications consistent whilst allowing flexibility. A4
10mm
10mm
10mm
10mm
13
Personal Best brand guidelines
9.0 Literature grids continued
A5
10mm
10mm
10mm
10mm
Denotes the possible text area.
14
Personal Best brand guidelines
10.0 Print examples
Join the Personal Best Programme and achieve your goals • • • • • • •
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
the chance to gain new skills a guaranteed interview to become a London 2012 Volunteer achieve a nationally recognised qualification receive advice on further learning and training help with looking for jobs get involved in local sport and cultural activities a great way to meet new people, make new friends and get to know your city
“T hanks to the people I met on the course, I’m learning Spanish and have a new understanding and tolerance of people from very diverse backgrounds and cultures. I’m due to start a volunteer placement with Southwark Council soon and I feel like the sky’s the limit. If I get to volunteer at the 2012 Games it will be a bonus, even if I don’t, the course has given me transferable skills and experiences that will stay with me for the rest of my life.”
Games-time volunteering – a real life experience! “ I love having fun! Volunteering at Games-time is that and so much more. When I had the chance to volunteer at the 2006 Winter Olympics in Turin I leapt at it and I wasn’t disappointed. I worked for five weeks in the Olympic Family Transport Services Team providing general information on Games transport and helped to organise transport for arrivals, departures and special events for VIPs. I worked with people of all ages with different backgrounds and experiences and I learned a lot about other cultures. I also got to see some of the amazing sports competition which was a bonus. Without realising it at the time I learned a lot in a really fun way and have since found a job working in transport. Volunteering at the Games was the best thing I’ve ever done and I would totally recommend Games-time volunteering to everyone as an experience of a life-time.”
Claudine Ratnayake (far right)
King Sosu-Mobee, 27 Personal Best Programme London Borough of Southwark, October 2007
A5 booklet
Certificate of Achievement
Certificate of Volunteering
This Certificate of Volunteering is awarded to
Certificate of Achievement awarded to
For successfully completing hours voluntary service at the following event.
Name printed here For successfully completing Level 1 of the Personal Best Programme
Awarded by
Mumtaz Bashir
Mumtaz Bashir
Head of Personal Best Programme London Development Agency
Head of Personal Best Programme London Development Agency
A4 certificates 15
Personal Best brand guidelines
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
A3 posters 16
believe
10.1 Posters
become
Personal Best brand guidelines
10.2 Advertising
Realise your potential today Join the Personal Best Programme Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for work. If you complete the programme successfully you are guaranteed an interview to become a London 2012 Volunteer. The programme consists of nine training units: • Volunteering & the Olympics • Becoming a volunteer • Equality & diversity • Customer relations • Emergencies & basic fire awareness • Public safety • Conflict resolution • Team & interpersonal skills • Preparing for a volunteer placement
To qualify for the programme, you must be aged between 16-65, and be in receipt of Income Support, Incapacity Benefit or not claiming. You must NOT have a qualification above NVQ Level 2. The Personal Best Programme is a great opportunity to gain a qualification as well as learn new skills. If you join the programme you will receive assistance with travel costs and childcare, as well as Luncheon Vouchers. For more information please contact Muhammad Ahmedullah on 020 8430 3598 or 07966 889702.
Realise your potential today Join the Personal Best Programme
Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for work. If you complete the programme successfully you are guaranteed an interview to become a London 2012 Volunteer. The programme consists of nine training units: • Volunteering & the Olympics • Becoming a volunteer • Equality & diversity • Customer relations • Emergencies & basic fire awareness • Public safety • Conflict resolution • Team & interpersonal skills • Preparing for a volunteer placement To qualify for the programme, you must be aged between 16-65, and be in receipt of Income Support, Incapacity Benefit or not claiming. You must NOT have a qualification above NVQ Level 2. The Personal Best Programme is a great opportunity to gain a qualification as well as learn new skills. If you join the programme you will receive assistance with travel costs and childcare, as well as Luncheon Vouchers. For more information please contact Muhammad Ahmedullah on 020 8430 3598 or 07966 889702.
17
Personal Best brand guidelines
Realise your potential today
Fact file
10.3 Binders
Tutor pack
Realise your potential today
18
Personal Best brand guidelines
11.0 Exhibition banners
Danah Holmes-White
Realise your potential today
Realise your potential today
Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs.
Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs.
If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer.
If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer.
Join up today and achieve your personal best.
Join up today and achieve your personal best.
come
Antonio Maderia
there
19
Personal Best brand guidelines
20
12.0 PowerPoint
be
Personal Best brand guidelines
21
December 2008
Personal Best brand guidelines
Contents 1.0 Our logo 1.1 Giving the logo space 1.2 Consistent sizes 2.0 Our typefaces 3.0 Colour palette 4.0 Tone of voice 5.0 Photography 6.0 Stakeholder logo bar 7.0 Brand language – motivators 8.0 Combining the elements of the visual identity 9.0 Literature grids 10.0 Print examples 10.1 Posters 10.2 Advertising 10.3 Binders 11.0 Exhibition banners 12.0 Powerpoint
2
1 2 3 4 5 6 7 9 11 12 13 15 16 17 18 19 20
believe
Personal Best brand guidelines
1.0 Our logo Our logo is the single most important element of our visual identity. As such, it should appear on all of our communications. Whenever possible the Personal Best (PB) black and green version shown below should be used. However, we understand that background colours and production values vary so there needs to be some flexibility in the mark. The overriding rule for which logo version to use is legibility.
Below are examples of how the logo should be used (both in colour and mono) against different coloured backgrounds. Black or dark coloured backgrounds.
PB Green background.
Black and white production values. Black background.
Black and white production values. White background.
The logo should only ever be used as shown. Distorting or altering the master logo in any way is not acceptable. Avoid using the logo on complicated or detailed backgrounds.
1
Personal Best brand guidelines
1.1 Giving the logo space In order for the logo to have maximum impact it is necessary to ensure there is space around it, an ‘exclusion zone’. This prevents other elements conflicting or detracting from the mark. Below is the minimum area of space that should surround the logo. This is based on the ‘x’ height of the lettering.
1.2 Consistent sizes In order to ensure clarity we recommend the logo is not used smaller than the size suggested below.
Minimum size 25mm
A5
56mm
A4
70mm
2
Personal Best brand guidelines
2.0 Our typefaces We use two main typeface families, FS Albert and FF Strada for all print applications. For digital and all Microsoft Office applications the preferred typeface is Arial.
For print applications
Our headline font is
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FS Albert Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FS Albert Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FS Albert Light
We recommend a minimum font size of 22pt for headline copy and 12pt for body copy. Type should always be ranged left.
3
Personal Best brand guidelines
2.0 Our typefaces continued
For print applications
Our body copy font is
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FF Strada Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FF Strada Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} FF Strada Light
For online and Microsoft Office applications
FF Strada is replaced by Arial
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} Arial Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.?!@£%^()&*{} Arial Regular
4
Personal Best brand guidelines
3.0 Colour palette The colour palette for Personal Best was chosen to reflect the diversity of people and places in the UK.
Primary colours
The two primary colours are
PB Black Whenever production values allow, blocks of black should be a ‘rich black’ made up of C40 M0 Y0 K100. This will ensure density in print.
PB Green Pantone® 375 C48 M0 Y94 K0 R135 G211 B0 HEX 87D300 RAL 110 70 77 3M 100-122
Pantone® Rubine Red C0 M100 Y18 K3 R211 G0 B95 HEX D3005F RAL 010 40 53 3M 100-454
Pantone® 639 C100 M0 Y5 K5 R0 G154 B207 HEX 009ACF RAL 220 60 40 3M 100-123
Secondary colours
Pantone® 138 C0 M56 Y100 K0 R228 G127 B0 HEX E47F00 RAL 2000 3M 100-381
Always use the colour breakdowns as listed above to ensure consistency across all brand collateral. In general, the colours will be used at full strength but there may be occasions where tints can be used.
5
Personal Best brand guidelines
4.0 Tone of voice Personal Best aims to appeal to and motivate people from diverse ethnic and social backgrounds. English is not always the reader’s first language. Communication is only successful if the target audience is able to understand and act upon the information. So clarity and directness are the hallmarks of all Personal Best communications. Make your words: Simple To ensure the message is understood and remembered. Use short sentences. Use frequently used words. Don’t use excessively intricate language that not many people know and sentences that ramble on and on and on.
Motivational To encourage people to take action. Write in the active mode. The passive mode sounds far too apologetic. Positive To embrace the spirit of the Personal Best philosophy. Use upbeat language. And express yourself positively. Using words like don’t and can’t and didn’t can sound discouraging. Don’t express yourself negatively.
Friendly So that people are encouraged and not intimidated. Keep your words informal. Always use language that is easily understood. Speaking with one’s audience formally is not terribly sociable. Honest So that readers trust the message. Use direct straightforward sentences. And only necessary words. Basically, to be honest, at the end of the day, beating about the bush
before you get to the point sometimes makes the reader feel they are not being told the truth.
Action-orientated So that people understand exactly what they need to do. Provide enough information for the reader to act. Use this guideline whenever you write a Personal Best communication.
This is a general guideline for use whenever you feel like it. They work in some places and not in others. And on some dates but not on others.
6
Personal Best brand guidelines
5.0 Photography The aim of Personal Best is to appeal to a wide range of people from diverse ethnic and social backgrounds. In order to do this we have utilised two styles of photography which tell different kinds of stories. Our primary photography style is called ‘PB portraits’. PB portraits are images of real people who have graduated through the Personal Best programme. They show people who demonstrate a positive attitude, pride and self-belief. The subjects look directly into the camera. PB portrait shots show people in their own environments – at home and in their communities, neighbourhoods and places of work. These portraits are honest and positive. They never feel too posed or forced. Aim for shots that are rich in detail, giving a glimpse into people’s lives. PB portraits should be used for all high-profile elements (brochure covers, advertising, etc).
Photographic treatment of PB portraits Backgrounds of PB portraits are coloured up using one of the palette colours, emphasising the person whilst retaining a setting and telling story. Any of the palette colours may be used and can be varied, depending on the design treatment required.
7
Personal Best brand guidelines
5.0 Photography continued Our secondary image style is ‘Reportage’. Reportage shots show Personal Best volunteers working on real projects. They might show sporting or charitable events, training programmes, volunteer work in communities and many other things. Reportage images also show the people who benefit from our projects. These people might be from London’s millions of citizens or hundreds of organisations that benefit from volunteers. Reportage images support the primary photography style (because PB portraits shots won’t tell a complete story in isolation). Wherever possible, use Reportage images in a less high-profile way than PB portrait shots and at a smaller size.
8
Personal Best brand guidelines
6.0 Stakeholder logo bar Personal Best has been set up as a partnership programme by the London and Skills Council (LSC), Mayor of London, Job Centre Plus, London 2012 and the London Development Agency (LDA). Personal Best is part funded by the European Social Fund. In order to recognise everyone’s participation in the programme, the logos need to be included on all communications. To ensure consistency across all communications, a stakeholder ‘logo bar’ has been created. The order and size of all stakeholder logos is shown on the following page, at both A4 and A5, against a black and white background. The logo bar must not be altered for either A4 or A5 publications. However, for larger formats (i.e. A3 posters), it is acceptable to increase the space between the individual logos to create the correct size of logo bar to suit the specific design. In special circumstances it may be necessary to rearrange the hierarchy of how stakeholder logos appear. None of the logos may be used in any way except as specified in the logo bar. This is particularly true of the 2012 logo which may not be reproduced in any other way. The 2012 logo should never be reproduced without a licence agreement for Personal Best being in place.
9
Personal Best brand guidelines
6.0 Stakeholder logo bar continued A5 logo bar (white background)
A4 logo bar
A4 logo bar (white background)
210mm
148.5mm
A5 logo bar
30mm
30mm
38mm 10
38mm
Personal Best brand guidelines
7.0 Brand language – motivators Motivational words form a key component of the visual identity. This language is derived from words which include the word ‘be’ and is incorporated on all main graphics such as front covers, posters, exhibition materials etc. Motivators are designed to run vertically up the page and are positioned on the right hand edge of any layouts. The ‘be’ element of the language should always be highlighted, as shown in the examples below. The remainder of the word should be reproduced as white at 60% opacity when on a solid band of colour. The opacity level can vary in situations where the text sits on an image to ensure legibility in every case.
believe become be there
11
Personal Best brand guidelines
8.0 Combining the elements of the visual identity The elements of the visual identity come together on all Personal Best communications. The key elements are:
Personal Best logo
Personal Best logo Motivator logo bar Photography
be there
• • • •
Motivator
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
Stakeholder logo bar
The following pages show examples of different types of communications collateral and how the key visual elements are deployed.
12
Personal Best brand guidelines
9.0 Literature grids Personal Best literature should always be created as an ‘A’ or DL size. The grid below has been created as a guide to keep applications consistent whilst allowing flexibility. A4
10mm
10mm
10mm
10mm
13
Personal Best brand guidelines
9.0 Literature grids continued
A5
10mm
10mm
10mm
10mm
Denotes the possible text area.
14
Personal Best brand guidelines
10.0 Print examples
Join the Personal Best Programme and achieve your goals • • • • • • •
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
the chance to gain new skills a guaranteed interview to become a London 2012 Volunteer achieve a nationally recognised qualification receive advice on further learning and training help with looking for jobs get involved in local sport and cultural activities a great way to meet new people, make new friends and get to know your city
“T hanks to the people I met on the course, I’m learning Spanish and have a new understanding and tolerance of people from very diverse backgrounds and cultures. I’m due to start a volunteer placement with Southwark Council soon and I feel like the sky’s the limit. If I get to volunteer at the 2012 Games it will be a bonus, even if I don’t, the course has given me transferable skills and experiences that will stay with me for the rest of my life.”
Games-time volunteering – a real life experience! “ I love having fun! Volunteering at Games-time is that and so much more. When I had the chance to volunteer at the 2006 Winter Olympics in Turin I leapt at it and I wasn’t disappointed. I worked for five weeks in the Olympic Family Transport Services Team providing general information on Games transport and helped to organise transport for arrivals, departures and special events for VIPs. I worked with people of all ages with different backgrounds and experiences and I learned a lot about other cultures. I also got to see some of the amazing sports competition which was a bonus. Without realising it at the time I learned a lot in a really fun way and have since found a job working in transport. Volunteering at the Games was the best thing I’ve ever done and I would totally recommend Games-time volunteering to everyone as an experience of a life-time.”
Claudine Ratnayake (far right)
King Sosu-Mobee, 27 Personal Best Programme London Borough of Southwark, October 2007
A5 booklet
Certificate of Achievement
Certificate of Volunteering
This Certificate of Volunteering is awarded to
Certificate of Achievement awarded to
For successfully completing hours voluntary service at the following event.
Name printed here For successfully completing Level 1 of the Personal Best Programme
Awarded by
Mumtaz Bashir
Mumtaz Bashir
Head of Personal Best Programme London Development Agency
Head of Personal Best Programme London Development Agency
A4 certificates 15
Personal Best brand guidelines
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
Realise your potential today Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs. If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer. Join up today and achieve your personal best.
A3 posters 16
believe
10.1 Posters
become
Personal Best brand guidelines
10.2 Advertising
Realise your potential today Join the Personal Best Programme Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for work. If you complete the programme successfully you are guaranteed an interview to become a London 2012 Volunteer. The programme consists of nine training units: • Volunteering & the Olympics • Becoming a volunteer • Equality & diversity • Customer relations • Emergencies & basic fire awareness • Public safety • Conflict resolution • Team & interpersonal skills • Preparing for a volunteer placement
To qualify for the programme, you must be aged between 16-65, and be in receipt of Income Support, Incapacity Benefit or not claiming. You must NOT have a qualification above NVQ Level 2. The Personal Best Programme is a great opportunity to gain a qualification as well as learn new skills. If you join the programme you will receive assistance with travel costs and childcare, as well as Luncheon Vouchers. For more information please contact Muhammad Ahmedullah on 020 8430 3598 or 07966 889702.
Realise your potential today Join the Personal Best Programme
Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for work. If you complete the programme successfully you are guaranteed an interview to become a London 2012 Volunteer. The programme consists of nine training units: • Volunteering & the Olympics • Becoming a volunteer • Equality & diversity • Customer relations • Emergencies & basic fire awareness • Public safety • Conflict resolution • Team & interpersonal skills • Preparing for a volunteer placement To qualify for the programme, you must be aged between 16-65, and be in receipt of Income Support, Incapacity Benefit or not claiming. You must NOT have a qualification above NVQ Level 2. The Personal Best Programme is a great opportunity to gain a qualification as well as learn new skills. If you join the programme you will receive assistance with travel costs and childcare, as well as Luncheon Vouchers. For more information please contact Muhammad Ahmedullah on 020 8430 3598 or 07966 889702.
17
Personal Best brand guidelines
Realise your potential today
Fact file
10.3 Binders
Tutor pack
Realise your potential today
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Personal Best brand guidelines
11.0 Exhibition banners
Danah Holmes-White
Realise your potential today
Realise your potential today
Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs.
Joining the Personal Best Programme is your opportunity to learn new skills, gain a qualification and get support looking for jobs.
If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer.
If you successfully complete the programme you will get a guaranteed interview to become a London 2012 Volunteer.
Join up today and achieve your personal best.
Join up today and achieve your personal best.
come
Antonio Maderia
there
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Personal Best brand guidelines
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12.0 PowerPoint
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Personal Best brand guidelines
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