brand guidelines
01
BRAND GUIDELINES
NEO TOKYO
NEO TOKYO
NEO TOKYO
02
NEO TO KYO
Set o f t he an i m at e d m o v i e Akira NEO TOKYO NEO TOKYO
03
NEO TO KYO
Set o f t he an i m at e d m o v i e Akira
L a rg e Me tro p o lis
NEO TOKYO NEO TOKYO
04
NEO TO KYO
Set o f t he an i m at e d m o v i e Akira
F u tu ris tic and s e e d y c ity
Moder n yet degr aded
NEO TOKYO NEO TOKYO
05
THE PRO BL E M
THE PROBLEM
NO LEGIT BRANDING
NEO TOKYO
06
THE PROBLEM
NEO TOKYO
07
REBRAND
THE REDESIGN
NEO TOKYO
08
A BOUT
Ne o To ky o i s a mo d e rn a n d minimalist ic.
REBRAND
In prep a r at i on fo r th e 2 0 2 0 Neo Tokyo O lympics a re bran d w a s n e c e s s a ry to p romot e t he new and i m pro v e d m e t r o p o lis.
No t j u s t a ci t y b u t a s ta te o f mind.
NEO TOKYO
09
TA RGET AU DI E N C E
Ne o To ky o i s f o r th e in h a b ita n t s and t he t our ist s. REBRAND
Fo r th e ci t i z e n s to fe e l p ro u d of t he cit y’s change for th e b et t e r. Fo r th e t o u r i s ts to fe e l s a fe a nd be able t o find th e re co g n i z ab le b ra n d s y s te m as t hey visit .
NEO TOKYO
10
L OGO
REBRAND
NEO TOKYO
11
L OGO
REDESIGN
C us t om L e t t e r i ng
Mo d e rn
Tour ist s and Cit izens NEO TOKYO
12
L OGO – U S E CAS E
50 PX 50 PX
REDESIGN
50 PX
NEO TOKYO
13
L OGO – DO N ’ T DO
REDESIGN NEO TOKYO
14
TY POG RAP H Y
He ad l i ne s – Trad e G ot hi c Ex te n d e d THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. REDESIGN
The quick brown fox jumps over the lazy dog.
Bo d y – Magd a C l e a n THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. NEO TOKYO
The quick brown fox jumps over the lazy dog.
15
C OLORS
REDESIGN
A Brighter Color for a
In respect of the past
Gradient: Top to Bottom
Br ighter future
HEX: #EF3E31
Pink to Red
HEX: #EE2979
RGB: 239, 62, 49
RGB: 238, 41, 121 NEO TOKYO
16
B RA ND E X T E N S I O N
REDESIGN NEO TOKYO
Transit Card with Apple Pay Option
17
REDESIGN
NEO TOKYO
Subway Ad
18 REDESIGN NEO TOKYO
Airport Welcome Sign
19
REDESIGN
NEO TOKYO
Indoor Banner
20
REDESIGN
NEO TOKYO
T-Shirt
21
REDESIGN
NEO TOKYO
Travel Gu ide
22
T H A N K S!
NEO TOKYO
BRAND GUIDELINES
NEO TOKYO
NEO TOKYO
NEO TOKYO
02
NEO TO KYO
Set o f t he an i m at e d m o v i e Akira NEO TOKYO NEO TOKYO
03
NEO TO KYO
Set o f t he an i m at e d m o v i e Akira
L a rg e Me tro p o lis
NEO TOKYO NEO TOKYO
04
NEO TO KYO
Set o f t he an i m at e d m o v i e Akira
F u tu ris tic and s e e d y c ity
Moder n yet degr aded
NEO TOKYO NEO TOKYO
05
THE PRO BL E M
THE PROBLEM
NO LEGIT BRANDING
NEO TOKYO
06
THE PROBLEM
NEO TOKYO
07
REBRAND
THE REDESIGN
NEO TOKYO
08
A BOUT
Ne o To ky o i s a mo d e rn a n d minimalist ic.
REBRAND
In prep a r at i on fo r th e 2 0 2 0 Neo Tokyo O lympics a re bran d w a s n e c e s s a ry to p romot e t he new and i m pro v e d m e t r o p o lis.
No t j u s t a ci t y b u t a s ta te o f mind.
NEO TOKYO
09
TA RGET AU DI E N C E
Ne o To ky o i s f o r th e in h a b ita n t s and t he t our ist s. REBRAND
Fo r th e ci t i z e n s to fe e l p ro u d of t he cit y’s change for th e b et t e r. Fo r th e t o u r i s ts to fe e l s a fe a nd be able t o find th e re co g n i z ab le b ra n d s y s te m as t hey visit .
NEO TOKYO
10
L OGO
REBRAND
NEO TOKYO
11
L OGO
REDESIGN
C us t om L e t t e r i ng
Mo d e rn
Tour ist s and Cit izens NEO TOKYO
12
L OGO – U S E CAS E
50 PX 50 PX
REDESIGN
50 PX
NEO TOKYO
13
L OGO – DO N ’ T DO
REDESIGN NEO TOKYO
14
TY POG RAP H Y
He ad l i ne s – Trad e G ot hi c Ex te n d e d THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. REDESIGN
The quick brown fox jumps over the lazy dog.
Bo d y – Magd a C l e a n THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG. NEO TOKYO
The quick brown fox jumps over the lazy dog.
15
C OLORS
REDESIGN
A Brighter Color for a
In respect of the past
Gradient: Top to Bottom
Br ighter future
HEX: #EF3E31
Pink to Red
HEX: #EE2979
RGB: 239, 62, 49
RGB: 238, 41, 121 NEO TOKYO
16
B RA ND E X T E N S I O N
REDESIGN NEO TOKYO
Transit Card with Apple Pay Option
17
REDESIGN
NEO TOKYO
Subway Ad
18 REDESIGN NEO TOKYO
Airport Welcome Sign
19
REDESIGN
NEO TOKYO
Indoor Banner
20
REDESIGN
NEO TOKYO
T-Shirt
21
REDESIGN
NEO TOKYO
Travel Gu ide
22
T H A N K S!
NEO TOKYO
