brand guidelines
BRAND GUIDELINES
1
Contents The Brand
3
The Logos
5
Main Logo
6
Support Logos
8
Main Logo With Strap Line
10
Support Logos With Strap Line
12
Logo Do’s
14
Logo Don’ts
15
The Icons
17
Full Colour Icons
18
One Colour Icons
19
The Keys
21
Full Colour Keys
22
One Colour Icons
23
The Colours
25
The Fonts
31
Main Fonts
32
Alternative Fonts
33
The Patterns
35
Mixed Patterns Multi Colour- Horizontal
36
Mixed Patterns One Colour - Horizontal
37
Mixed Patterns - Vertical
38
Single Patterns
40
In Action
2
43
The Brand
More than 200 Anglican Churches make up the family of the Diocese of St Asaph and we’re here to share the Good News of Jesus Christ with our local communities. The brand brings together the whole family of the Diocese by incorporating a fun, vibrant and modern style, appealing to the younger generation, mixed with a traditional and professional feel through the use of our fonts and photography. The idea of the brand is to bring the community together and appeal to a wider audience no matter if they’re 5, 25 or 85. With bright colours, clean lines and simple icons, the brand gives us the opportunity to create topic specific materials to ensure the family of the Diocese of St Asaph have a clear understanding of our work.
3
4
chapter 1.
THE LOGOS The Diocese of St Asaph brand includes 1 main logo and 14 sub logos created using various icons which can be used to promote different aspects of the Dicocese work.
5
Main Logo
Primary Logo - Full Colour
Primary Logo - One Colour
Portrait Logo
6
Main Logo
Landscape Logo
Welsh Logo
English Logo
7
Support Logos The main logo has 13 other variants that can be used for specific situations. For example - the Bishops Hat logo can be used for all of the Bishop’s correspondence. Each logo has all the same variants as the main logo (landscape, portrait, etc.) These can be found in the full brand file.
Bishops Hat
Church
Cross
Dove
Family
Flower
8
Support Logos
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
9
Main Logo with Strap Line
Primary Logo - Full Colour
Primary Logo - One Colour
Portrait Logo
10
Main Logo with Strap Line
Landscape Logo
Welsh Logo
English Logo
11
Support Logos with Strap Line The main logo with the Diocese of St Asaph strap line has 13 other variants that can be used for specific situations. For example - the Bishops Hat logo can be used for all of the Bishop’s correspondence. Each logo has all the same variants as the main logo (landscape, portrait, etc.) These can be found in the full brand file.
Bishops Hat
Church
Cross
Dove
Family
Flower
12
Support Logos with Strap Line
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
13
Logo Do’s The logo comes with a couple of do’s to ensure consistency throughout the brand. Do leave a clear space around the logo to ensure readability at all times. The space should around be equal to the width of the “EIN” in the logo. Or for English only versions use the “OUR” in the logo.
Do use the logo at the correct sizes. To ensure that the logo is readable at all times, each logo has a minimum size.
14
Logo Don’ts The logo comes with a couple of don’ts to ensure consistency throughout the brand. Don’t use any other colours other than those in the brand guidelines. This includes mixing the colours in the logos or using anything other than grey or white for the single colour logo.
X
Do not stretch or distort the logo in any way.
X
Do not put the logos on a coloured background that makes the logo hard to read. Stick to the colours in the brand guidelines only.
X
15
16
chapter 2.
THE ICONS The Diocese of St Asaph brand is all created using 14 icons. These icons make up the logos & patterns of the brand.
17
Full Colour Icons The icons are taken from the various logos. These can be used as stand alone design elements.
18
Main
Bishops Hat
Church
Cross
Dove
Family
Flower
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
One Colour Icons The icons are taken from the various logos. These can be used as stand alone design elements.
19
20
chapter 3.
THE KEYS The keys are used to make up the different logos but can also be used as stand alone icons.
21
Full Colour Keys The keys are taken from the various logos. These can be used as stand alone design elements.
Main
Bishops Hat
Church
Cross
Dove
Family
Flower
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
22
One Colour Icons The icons are taken from the various logos. These can be used as stand alone design elements.
23
24
chapter 4.
THE COLOURS The Diocese of St Asaph brand consists of a collection of vibrant and friendly colour schemes. Each scheme consists of grey, 1 main colour & 3 complimentary sub-colours.
25
26
27
28
please note... The colours should only be used with their corresponding icons. This ensures consistency throughout the brand and gives out a clear message to the user about the message we’re trying to communicate. For example - If you’re creating a newsletter for families in the Diocese - use the family logo, icon and colours only. Colours can be used as overlays with text over images as a block of colour with a 90% opacity so you can still see the photograph behind but the text is still readable.
29
30
chapter 5.
THE FONTS The Diocese of St Asaph brand uses 3 fonts which support their fresh yet traditional approach.
31
Main Fonts To make sure the brand stays consistent we have a set collection of fonts to be used across all media.
SEN REGULAR - TITLES AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ 0 1 2 3 4 5 6 7 8 9 ALL CAPS - 250 Kerning
Abhaya Libre Regular - Subtitles Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Abhaya Libre Regular - Main Content Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ALL CAPS - 250 Kerning
Abhaya Libre - In content highlighting Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 15˚ False Italic Skew
Nothing you could do - little notes Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 To be used to add little notes to content or as added subtitles.
Fonts available to download from: Sen Regular - www.fontsquirrel.com Abhaya Libre - www.fontsquirrel.com Nothing you could do - www.dafont.com
32
Alternative Fonts These fonts are to be used in circumstances where the main brand fonts are not possible. For example - emails, word documents, etc.
CENTURY GOTHIC BOLD - TITLES AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ 0 1 2 3 4 5 6 7 8 9 ALL CAPS - 250 Kerning
Georgia Regular - Subtitles Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Georgia Regular - Main Content Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
Georgia Italic - In content highlighting Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
33
34
chapter 6.
T H E PAT T E R N S The patterns are created using the 14 icons of the brand. They’re available in mixed and single colours as well as mixed and single icons. They can be used to create eye-catching backgrounds, dividing strips or headers and footers on material.
35
Mixed Patterns Multi Colour- Horizontal The multi-coloured mixed patterns should be used for all general material. This horizontal version can used across the bottom or top of which ever media is being used as a header and/or footer. The horizontal orientation ensures that all icons are shown at least once. The patterns can be used on their own as full or partial backgrounds or they can be used in black and white as an overlay with 50% opacity over photographs.
36
Mixed Patterns One Colour - Horizontal The one colour mixed patterns should be used for any material that involves a specific icon. For example - any correspondence for the Bishop should use the “Bishops Hat” colour palette one colour mixed pattern.
37
Mixed Patterns - Vertical The multi-coloured mixed patterns should be used for all general material. This vertical version can used along the left and/or right sides of which ever media is being used. The vertical orientation ensures that all icons are shown at least once. The patterns can be used on their own as full or partial backgrounds or they can be used in black and white as an overlay with 50% opacity over photographs.
38
Mixed Patterns - Vertical The multi-coloured mixed patterns can be used for any material that involves a specific icon. For example - any correspondence for the Bishop should use the “Bishops Hat” colour pallete one colour mixed pattern.
39
Single Patterns The single patterns can be used for any material that involves a specific icon instead of the mixed patterns.
40
41
42
chapter 7.
IN ACTION This shows examples of the brand being used in real-life. From the patterns to the icons - each design element can be used to create a modern and approachable feel in any media.
43
44
45
46
47
Suite 31, Greenfield Business Centre Greenfield, Holywell CH8 7GR Tel: +44 (0) 1352 631025 Email: [email protected]
48
1
Contents The Brand
3
The Logos
5
Main Logo
6
Support Logos
8
Main Logo With Strap Line
10
Support Logos With Strap Line
12
Logo Do’s
14
Logo Don’ts
15
The Icons
17
Full Colour Icons
18
One Colour Icons
19
The Keys
21
Full Colour Keys
22
One Colour Icons
23
The Colours
25
The Fonts
31
Main Fonts
32
Alternative Fonts
33
The Patterns
35
Mixed Patterns Multi Colour- Horizontal
36
Mixed Patterns One Colour - Horizontal
37
Mixed Patterns - Vertical
38
Single Patterns
40
In Action
2
43
The Brand
More than 200 Anglican Churches make up the family of the Diocese of St Asaph and we’re here to share the Good News of Jesus Christ with our local communities. The brand brings together the whole family of the Diocese by incorporating a fun, vibrant and modern style, appealing to the younger generation, mixed with a traditional and professional feel through the use of our fonts and photography. The idea of the brand is to bring the community together and appeal to a wider audience no matter if they’re 5, 25 or 85. With bright colours, clean lines and simple icons, the brand gives us the opportunity to create topic specific materials to ensure the family of the Diocese of St Asaph have a clear understanding of our work.
3
4
chapter 1.
THE LOGOS The Diocese of St Asaph brand includes 1 main logo and 14 sub logos created using various icons which can be used to promote different aspects of the Dicocese work.
5
Main Logo
Primary Logo - Full Colour
Primary Logo - One Colour
Portrait Logo
6
Main Logo
Landscape Logo
Welsh Logo
English Logo
7
Support Logos The main logo has 13 other variants that can be used for specific situations. For example - the Bishops Hat logo can be used for all of the Bishop’s correspondence. Each logo has all the same variants as the main logo (landscape, portrait, etc.) These can be found in the full brand file.
Bishops Hat
Church
Cross
Dove
Family
Flower
8
Support Logos
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
9
Main Logo with Strap Line
Primary Logo - Full Colour
Primary Logo - One Colour
Portrait Logo
10
Main Logo with Strap Line
Landscape Logo
Welsh Logo
English Logo
11
Support Logos with Strap Line The main logo with the Diocese of St Asaph strap line has 13 other variants that can be used for specific situations. For example - the Bishops Hat logo can be used for all of the Bishop’s correspondence. Each logo has all the same variants as the main logo (landscape, portrait, etc.) These can be found in the full brand file.
Bishops Hat
Church
Cross
Dove
Family
Flower
12
Support Logos with Strap Line
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
13
Logo Do’s The logo comes with a couple of do’s to ensure consistency throughout the brand. Do leave a clear space around the logo to ensure readability at all times. The space should around be equal to the width of the “EIN” in the logo. Or for English only versions use the “OUR” in the logo.
Do use the logo at the correct sizes. To ensure that the logo is readable at all times, each logo has a minimum size.
14
Logo Don’ts The logo comes with a couple of don’ts to ensure consistency throughout the brand. Don’t use any other colours other than those in the brand guidelines. This includes mixing the colours in the logos or using anything other than grey or white for the single colour logo.
X
Do not stretch or distort the logo in any way.
X
Do not put the logos on a coloured background that makes the logo hard to read. Stick to the colours in the brand guidelines only.
X
15
16
chapter 2.
THE ICONS The Diocese of St Asaph brand is all created using 14 icons. These icons make up the logos & patterns of the brand.
17
Full Colour Icons The icons are taken from the various logos. These can be used as stand alone design elements.
18
Main
Bishops Hat
Church
Cross
Dove
Family
Flower
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
One Colour Icons The icons are taken from the various logos. These can be used as stand alone design elements.
19
20
chapter 3.
THE KEYS The keys are used to make up the different logos but can also be used as stand alone icons.
21
Full Colour Keys The keys are taken from the various logos. These can be used as stand alone design elements.
Main
Bishops Hat
Church
Cross
Dove
Family
Flower
Geometric
Journey
Keyhole
Mother and Baby
Reading
Star
Window
22
One Colour Icons The icons are taken from the various logos. These can be used as stand alone design elements.
23
24
chapter 4.
THE COLOURS The Diocese of St Asaph brand consists of a collection of vibrant and friendly colour schemes. Each scheme consists of grey, 1 main colour & 3 complimentary sub-colours.
25
26
27
28
please note... The colours should only be used with their corresponding icons. This ensures consistency throughout the brand and gives out a clear message to the user about the message we’re trying to communicate. For example - If you’re creating a newsletter for families in the Diocese - use the family logo, icon and colours only. Colours can be used as overlays with text over images as a block of colour with a 90% opacity so you can still see the photograph behind but the text is still readable.
29
30
chapter 5.
THE FONTS The Diocese of St Asaph brand uses 3 fonts which support their fresh yet traditional approach.
31
Main Fonts To make sure the brand stays consistent we have a set collection of fonts to be used across all media.
SEN REGULAR - TITLES AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ 0 1 2 3 4 5 6 7 8 9 ALL CAPS - 250 Kerning
Abhaya Libre Regular - Subtitles Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Abhaya Libre Regular - Main Content Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ALL CAPS - 250 Kerning
Abhaya Libre - In content highlighting Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 15˚ False Italic Skew
Nothing you could do - little notes Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 To be used to add little notes to content or as added subtitles.
Fonts available to download from: Sen Regular - www.fontsquirrel.com Abhaya Libre - www.fontsquirrel.com Nothing you could do - www.dafont.com
32
Alternative Fonts These fonts are to be used in circumstances where the main brand fonts are not possible. For example - emails, word documents, etc.
CENTURY GOTHIC BOLD - TITLES AA BB CC DD EE FF GG HH II JJ KK LL MM NN OO PP QQ RR SS TT UU VV WW XX YY ZZ 0 1 2 3 4 5 6 7 8 9 ALL CAPS - 250 Kerning
Georgia Regular - Subtitles Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 Georgia Regular - Main Content Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
Georgia Italic - In content highlighting Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9
33
34
chapter 6.
T H E PAT T E R N S The patterns are created using the 14 icons of the brand. They’re available in mixed and single colours as well as mixed and single icons. They can be used to create eye-catching backgrounds, dividing strips or headers and footers on material.
35
Mixed Patterns Multi Colour- Horizontal The multi-coloured mixed patterns should be used for all general material. This horizontal version can used across the bottom or top of which ever media is being used as a header and/or footer. The horizontal orientation ensures that all icons are shown at least once. The patterns can be used on their own as full or partial backgrounds or they can be used in black and white as an overlay with 50% opacity over photographs.
36
Mixed Patterns One Colour - Horizontal The one colour mixed patterns should be used for any material that involves a specific icon. For example - any correspondence for the Bishop should use the “Bishops Hat” colour palette one colour mixed pattern.
37
Mixed Patterns - Vertical The multi-coloured mixed patterns should be used for all general material. This vertical version can used along the left and/or right sides of which ever media is being used. The vertical orientation ensures that all icons are shown at least once. The patterns can be used on their own as full or partial backgrounds or they can be used in black and white as an overlay with 50% opacity over photographs.
38
Mixed Patterns - Vertical The multi-coloured mixed patterns can be used for any material that involves a specific icon. For example - any correspondence for the Bishop should use the “Bishops Hat” colour pallete one colour mixed pattern.
39
Single Patterns The single patterns can be used for any material that involves a specific icon instead of the mixed patterns.
40
41
42
chapter 7.
IN ACTION This shows examples of the brand being used in real-life. From the patterns to the icons - each design element can be used to create a modern and approachable feel in any media.
43
44
45
46
47
Suite 31, Greenfield Business Centre Greenfield, Holywell CH8 7GR Tel: +44 (0) 1352 631025 Email: [email protected]
48
