Brand Guidelines
Brand Guidelines
W
est orld
Contents 3. Background 4. Origninal Branding 5. Origninal Tone 6. Mission 7. New Tone 8. Logo 9. Logo Guidelines 10. Colors 11. Secondary Type 12. Other Elements 13. Brand Applications
2
Westworld
2017
Background Westworld is a Wild-West-themed vacation destination from the HBO show Westworld. The park is an artfully crafted immersive experience that caters to its high paying guests. The Westworld experience is described as freedom, thrills, bliss, and escape.
3
Westworld
2017
Original Branding
4
Westworld
2017
Original Tone Sterile Corporate Robotic Dark
5
Westworld
2017
Mission We want to create a friendly, dream-like environment where you and your family and friends can escape and have a wonderful time. Westworld is a destination full of adventure, relaxation, and great times. We want you to feel welcome from the moment you step onto our grounds.
6
Westworld
2017
New Tone Friendly Dreamy Welcoming Sincere Fun
7
Westworld
2017
Logo The logo is in a handwritten typeface with three different variations of the W. The handwritting conveys sincerity and friendliness, especially because it is not always the same exact logo.
8
est orld
W
Westworld
W
est orld
est orld
2017
Logo Guidelines If they logo is being applied to multiple of the same object, that the same people will be interacting with, the three variations must keep changing throughout the objects. It is important for the variation so that the logo maintains its sincere tone.
9
Westworld
2017
Colors The brand solely uses four colors.
C36 M15 Y13 K0 R163 G191 B206
C18 M66 Y89 K4 R200 G109 B56
C0 M6 Y6 K0 R200 G109 B56
C0 M14 Y15 K0 R253 G223 B207
10
Westworld
2017
11
Secondary Type All type used besides the logo is Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
11
Westworld
2017
Other Elements Slanted Rectangle The slanted rectangle should always be applied from the lowest point being on the left and the highest point on the right.
12
Westworld
2017
Brand Applications
13
Westworld
2017
Brand Applications
14
Westworld
2017
Brand Applications
15
Westworld
2017
Brand Applications
16
Westworld
2017
Brand Applications
17
Westworld
2017
W
est orld
Contents 3. Background 4. Origninal Branding 5. Origninal Tone 6. Mission 7. New Tone 8. Logo 9. Logo Guidelines 10. Colors 11. Secondary Type 12. Other Elements 13. Brand Applications
2
Westworld
2017
Background Westworld is a Wild-West-themed vacation destination from the HBO show Westworld. The park is an artfully crafted immersive experience that caters to its high paying guests. The Westworld experience is described as freedom, thrills, bliss, and escape.
3
Westworld
2017
Original Branding
4
Westworld
2017
Original Tone Sterile Corporate Robotic Dark
5
Westworld
2017
Mission We want to create a friendly, dream-like environment where you and your family and friends can escape and have a wonderful time. Westworld is a destination full of adventure, relaxation, and great times. We want you to feel welcome from the moment you step onto our grounds.
6
Westworld
2017
New Tone Friendly Dreamy Welcoming Sincere Fun
7
Westworld
2017
Logo The logo is in a handwritten typeface with three different variations of the W. The handwritting conveys sincerity and friendliness, especially because it is not always the same exact logo.
8
est orld
W
Westworld
W
est orld
est orld
2017
Logo Guidelines If they logo is being applied to multiple of the same object, that the same people will be interacting with, the three variations must keep changing throughout the objects. It is important for the variation so that the logo maintains its sincere tone.
9
Westworld
2017
Colors The brand solely uses four colors.
C36 M15 Y13 K0 R163 G191 B206
C18 M66 Y89 K4 R200 G109 B56
C0 M6 Y6 K0 R200 G109 B56
C0 M14 Y15 K0 R253 G223 B207
10
Westworld
2017
11
Secondary Type All type used besides the logo is Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
11
Westworld
2017
Other Elements Slanted Rectangle The slanted rectangle should always be applied from the lowest point being on the left and the highest point on the right.
12
Westworld
2017
Brand Applications
13
Westworld
2017
Brand Applications
14
Westworld
2017
Brand Applications
15
Westworld
2017
Brand Applications
16
Westworld
2017
Brand Applications
17
Westworld
2017
