Chandon Emogi CaseStudy
The Challenge:
21+
Audience
Chandon wanted to be a part of the celebratory conversations in messaging, as well as joyous occasions when friends came together. They wanted to reach a 21+, primarily female audience.
The Solution:
Chandon Captured Celebratory Moments on Messaging with Emogi
Alignment of Chandon brand with positive and celebratory moments
Emogi was enlisted to create custom Chandon stickers and GIFs, then strategically deliver them to users that were talking about celebrations, brunch, drinks, and girl power. Emogi enabled its age-gating feature to reach only 21+ users.
The Success: Emogi’s technology smartly surfaced Chandon content to a 21+ audience in real time based on the context of their conversations. •
Chandon content was most shared alongside libation and celebrations chatter (“cheers”, “celebrate”, “drinking”, “celebration”), indicating users wanted Chandon to be a part of their positive and celebratory conversations with friends
•
1200+ shares of the Chandon logo shows audience desire to engage directly with the brand
1200+ shares of Chandon logo
Chandon became the celebratory drink of choice in mobile messaging.
21+
Audience
Chandon wanted to be a part of the celebratory conversations in messaging, as well as joyous occasions when friends came together. They wanted to reach a 21+, primarily female audience.
The Solution:
Chandon Captured Celebratory Moments on Messaging with Emogi
Alignment of Chandon brand with positive and celebratory moments
Emogi was enlisted to create custom Chandon stickers and GIFs, then strategically deliver them to users that were talking about celebrations, brunch, drinks, and girl power. Emogi enabled its age-gating feature to reach only 21+ users.
The Success: Emogi’s technology smartly surfaced Chandon content to a 21+ audience in real time based on the context of their conversations. •
Chandon content was most shared alongside libation and celebrations chatter (“cheers”, “celebrate”, “drinking”, “celebration”), indicating users wanted Chandon to be a part of their positive and celebratory conversations with friends
•
1200+ shares of the Chandon logo shows audience desire to engage directly with the brand
1200+ shares of Chandon logo
Chandon became the celebratory drink of choice in mobile messaging.
