By: Michael Atkins

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By: Michael Atkins

Start Something that matterS the memoir of Blake mycoSkie, founder of tomS • “I broke down in tears many times. Oh my God, I thought, this is actually working. At each stop I was so overcome with emotion that I could barely slip the first pair of shoes on a child without crying with love and happiness.”

TOMS Projects Shoes To date, TOMS has donated over 50 million pairs of shoes to children who go without

Sight Through purchases of TOMS eyewear, sight has been restored to over 360,000 people

Water

Safe Birth

With every purchase of a bag of TOMS coffee, someone in need receives a week’s worth of clean drinking water

Every purchase of a TOMS bag helps a woman give birth to her baby safely

AntiBullying To combat the bullying epidemic, TOMS contributes to anti-bullying efforts with each TOMS backpack sold.

Newman’s Own • Newman’s Own was founded in 1982 by major celebrity and Hollywod actor, Paul Newman. Today, Newman’s Own produces over 200 items in the food industry. What sets Newman’s Own apart from other food companies is that 100% of its profits are donated straight to charity. No “one-for-one,” just charity

TOMS

• For-profit • All activities directed towards making profit • Only give one-for-one • Founded in 2006

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Newman’s

Not-for-profit All profits donated toward charities No limit to giving Founded in 1982

Hero Norway

TOMS Wedding Toolkit

editor’S choice: newman’S own!

•Most Charitable •Not-forprofit •Dedicated to excellence