by Spike Humer
INSTANT
CLARITY MAP
™
by Spike Humer www.SUCCESSBUG.com
Spike Humer’s Instant Clarity Map™
The Instant Clarity Map™ Circle the appropriate answer and jot down the thoughts that occur to you as you work your way through this short questionnaire.
1.
Do you have a formalized business structure (Corporation, LLC, etc. ?) YES | NOT YET YOUR THOUGHTS:
2.
Do you have a purposefully written Mission Statement? YES | NOT YET YOUR THOUGHTS:
3.
Do you have clearly written Vision Statement? YES | NOT YET YOUR THOUGHTS:
4.
Do you have a meaningfully written Values Statement? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
1
Spike Humer’s Instant Clarity Map™
5.
Do you have a written Business Plan? YES | NOT YET YOUR THOUGHTS:
6.
Do you have a One-Page Summary of your Business Plan? YES | NOT YET YOUR THOUGHTS:
7.
Do you have a recent written analysis of your business and its Strengths, Weaknesses, Opportunities, and Threats (S.W.O.T.)? YES | NOT YET YOUR THOUGHTS:
8.
Do you have trusted methods and systems to measure your business results over time? YES | NOT YET YOUR THOUGHTS:
9.
Do you have process and activity management systems in place to ensure what needs to happen is happening in a timely, efficient, effective, and consistent fashion? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
2
Spike Humer’s Instant Clarity Map™
10.
Do you know what your three most important strategic objectives are? 1) 2) 3)
11.
Do you have a written Unique Selling Proposition? YES | NOT YET YOUR THOUGHTS:
12.
Do you have a written Unique Value Proposition? YES | NOT YET YOUR THOUGHTS:
13.
Do you have consistency in your images, wording, and communication of your brand and value to your market, prospects, and clients in all of your marketing and interaction with them? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
3
Spike Humer’s Instant Clarity Map™
14.
Do you have multiple pillars of marketing? A.
Do you have a website? YES | NOT YET YOUR THOUGHTS:
B.
Do you sell online and off-line? YES | NOT YET YOUR THOUGHTS:
C.
Do you use e-mail marketing? YES | NOT YET YOUR THOUGHTS:
D.
Do you use SEO/SEM? YES | NOT YET YOUR THOUGHTS:
E.
Do you use social media? YES | NOT YET YOUR THOUGHTS:
F.
Do you use other forms of “exposure marketing”—articles, forums, press releases, seminars, webinars, interviews, etc.? YES | NOT YET YOUR THOUGHTS:
G.
Do you use print media marketing? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
4
Spike Humer’s Instant Clarity Map™
H.
Do you use traditional electronic media marketing—radio, television, infomercials? YES | NOT YET YOUR THOUGHTS:
I.
Do you use direct mail marketing? YES | NOT YET YOUR THOUGHTS:
J.
Do you have strategic alliances, marketing partners, centers of influence, or other affiliations you use for marketing? YES | NOT YET YOUR THOUGHTS:
K.
Do you belong to any formal networking groups—Chambers of Commerce, LeTip, BNI, etc.? YES | NOT YET YOUR THOUGHTS:
L.
Do you use any other methods of marketing? YES | NOT YET YOUR THOUGHTS:
15.
Do you have a range of products or services that can be offered simultaneously or sequentially to your prospects and clients? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
5
Spike Humer’s Instant Clarity Map™
16.
Do you have a structured and consistent system for collecting and categorizing testimonials, recommendations, and endorsements? YES | NOT YET YOUR THOUGHTS:
17.
Do you have an educational resource such as a Frequently Asked Questions report, section on your website, or other information that pre-addresses the most common concerns or objections of your marketplace and prospects? YES | NOT YET YOUR THOUGHTS:
18.
Do you have a formal system of follow up to convert prospects into leads and leads into clients or customers? YES | NOT YET YOUR THOUGHTS:
19.
Do you have a formal system or structure to reactivate inactive clients? YES | NOT YET YOUR THOUGHTS:
20.
Do you have detailed, accurate, and timely reporting of relevant financial data? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
6
Spike Humer’s Instant Clarity Map™
21.
Do you have a team of trusted advisors, a mastermind group, or a mentor you can turn to? YES | NOT YET YOUR THOUGHTS:
22.
Do you have access to a central repository of expert information, advice, guidance, and tools to manage, sustain, and grow your business? YES | NOT YET YOUR THOUGHTS:
ADDITIONAL NOTES:
©2010 SuccessBug.com | All Rights Reserved
7
CLARITY MAP
™
by Spike Humer www.SUCCESSBUG.com
Spike Humer’s Instant Clarity Map™
The Instant Clarity Map™ Circle the appropriate answer and jot down the thoughts that occur to you as you work your way through this short questionnaire.
1.
Do you have a formalized business structure (Corporation, LLC, etc. ?) YES | NOT YET YOUR THOUGHTS:
2.
Do you have a purposefully written Mission Statement? YES | NOT YET YOUR THOUGHTS:
3.
Do you have clearly written Vision Statement? YES | NOT YET YOUR THOUGHTS:
4.
Do you have a meaningfully written Values Statement? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
1
Spike Humer’s Instant Clarity Map™
5.
Do you have a written Business Plan? YES | NOT YET YOUR THOUGHTS:
6.
Do you have a One-Page Summary of your Business Plan? YES | NOT YET YOUR THOUGHTS:
7.
Do you have a recent written analysis of your business and its Strengths, Weaknesses, Opportunities, and Threats (S.W.O.T.)? YES | NOT YET YOUR THOUGHTS:
8.
Do you have trusted methods and systems to measure your business results over time? YES | NOT YET YOUR THOUGHTS:
9.
Do you have process and activity management systems in place to ensure what needs to happen is happening in a timely, efficient, effective, and consistent fashion? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
2
Spike Humer’s Instant Clarity Map™
10.
Do you know what your three most important strategic objectives are? 1) 2) 3)
11.
Do you have a written Unique Selling Proposition? YES | NOT YET YOUR THOUGHTS:
12.
Do you have a written Unique Value Proposition? YES | NOT YET YOUR THOUGHTS:
13.
Do you have consistency in your images, wording, and communication of your brand and value to your market, prospects, and clients in all of your marketing and interaction with them? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
3
Spike Humer’s Instant Clarity Map™
14.
Do you have multiple pillars of marketing? A.
Do you have a website? YES | NOT YET YOUR THOUGHTS:
B.
Do you sell online and off-line? YES | NOT YET YOUR THOUGHTS:
C.
Do you use e-mail marketing? YES | NOT YET YOUR THOUGHTS:
D.
Do you use SEO/SEM? YES | NOT YET YOUR THOUGHTS:
E.
Do you use social media? YES | NOT YET YOUR THOUGHTS:
F.
Do you use other forms of “exposure marketing”—articles, forums, press releases, seminars, webinars, interviews, etc.? YES | NOT YET YOUR THOUGHTS:
G.
Do you use print media marketing? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
4
Spike Humer’s Instant Clarity Map™
H.
Do you use traditional electronic media marketing—radio, television, infomercials? YES | NOT YET YOUR THOUGHTS:
I.
Do you use direct mail marketing? YES | NOT YET YOUR THOUGHTS:
J.
Do you have strategic alliances, marketing partners, centers of influence, or other affiliations you use for marketing? YES | NOT YET YOUR THOUGHTS:
K.
Do you belong to any formal networking groups—Chambers of Commerce, LeTip, BNI, etc.? YES | NOT YET YOUR THOUGHTS:
L.
Do you use any other methods of marketing? YES | NOT YET YOUR THOUGHTS:
15.
Do you have a range of products or services that can be offered simultaneously or sequentially to your prospects and clients? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
5
Spike Humer’s Instant Clarity Map™
16.
Do you have a structured and consistent system for collecting and categorizing testimonials, recommendations, and endorsements? YES | NOT YET YOUR THOUGHTS:
17.
Do you have an educational resource such as a Frequently Asked Questions report, section on your website, or other information that pre-addresses the most common concerns or objections of your marketplace and prospects? YES | NOT YET YOUR THOUGHTS:
18.
Do you have a formal system of follow up to convert prospects into leads and leads into clients or customers? YES | NOT YET YOUR THOUGHTS:
19.
Do you have a formal system or structure to reactivate inactive clients? YES | NOT YET YOUR THOUGHTS:
20.
Do you have detailed, accurate, and timely reporting of relevant financial data? YES | NOT YET YOUR THOUGHTS:
©2010 SuccessBug.com | All Rights Reserved
6
Spike Humer’s Instant Clarity Map™
21.
Do you have a team of trusted advisors, a mastermind group, or a mentor you can turn to? YES | NOT YET YOUR THOUGHTS:
22.
Do you have access to a central repository of expert information, advice, guidance, and tools to manage, sustain, and grow your business? YES | NOT YET YOUR THOUGHTS:
ADDITIONAL NOTES:
©2010 SuccessBug.com | All Rights Reserved
7
