category case study luxury on polyvore
CATEGORY CASE STUDY
LUXURY ON POLYVORE
High-End Retailers & Brands Increase Traffic & Deliver High Order Values with Promoted Products
LUXURY GOALS • Increase traffic and sales • Grow average order value • Acquire new, high-value customers
SOLUTION • Always-on participation in Shop through Promoted Products • Competitive bid strategies to secure top placement
BLING SINGS IN 2014 • Promoted Products drives a 52% increase in Shopper referrals for Luxury brands • Effective price per click decreases 28% relative to affiliate rate • Luxury brands represent one-third of all sales driven by the Promoted Products program
The average order value for Luxury brands is 47% higher than the site average
$563
BASKET SIZE FOR LUXURY BRANDS & RETAILERS IN PROMOTED PRODUCTS ON POLYVORE OVERALL BASKET SIZE PER SITE
$383 $199 $92
$58
ANALYSIS INCLUDES 10 LUXURY RETAILERS AND BRANDS, MASS AND NICHE, RUNNING IN THE PROMOTED PRODUCTS PROGRAM FROM JANUARY TO APRIL 2014. OVERALL SITE AVERAGE ORDER VALUES FROM RICH RELEVANCE, 2013
LUXURY ON POLYVORE
High-End Retailers & Brands Increase Traffic & Deliver High Order Values with Promoted Products
LUXURY GOALS • Increase traffic and sales • Grow average order value • Acquire new, high-value customers
SOLUTION • Always-on participation in Shop through Promoted Products • Competitive bid strategies to secure top placement
BLING SINGS IN 2014 • Promoted Products drives a 52% increase in Shopper referrals for Luxury brands • Effective price per click decreases 28% relative to affiliate rate • Luxury brands represent one-third of all sales driven by the Promoted Products program
The average order value for Luxury brands is 47% higher than the site average
$563
BASKET SIZE FOR LUXURY BRANDS & RETAILERS IN PROMOTED PRODUCTS ON POLYVORE OVERALL BASKET SIZE PER SITE
$383 $199 $92
$58
ANALYSIS INCLUDES 10 LUXURY RETAILERS AND BRANDS, MASS AND NICHE, RUNNING IN THE PROMOTED PRODUCTS PROGRAM FROM JANUARY TO APRIL 2014. OVERALL SITE AVERAGE ORDER VALUES FROM RICH RELEVANCE, 2013
