Copy of Typical Lifecycle

Typical Customer Lifecycle - 3 Areas of Waste 1. Poor lead capture

1

3

2

Contact Form

2. Little or no follow up with existing leads and prospects 3. Lack of new customer follow-up reduces renewal rates, up-sells, and referrals generated

Sell

Attract

Perfect Customer Lifecycle - 6 Areas of Opportunity 4 2

6

Engage and Convert WOW! Customers

1

Capture

Sell

3 Attract

Get Referrals

Re-engage Unconverted Leads

1. Capture traffic with lead magnets 2. Immediate follow up and calls to action 3. Re-Engage unconverted leads 4. Increase renewal rates with a powerful customer experience 5. Generate more revenue through upsells 6. Great customer service allows you to ask for referrals

5 Upsells