In Collaboration With

In Collaboration With

“In 2013, the highest footfall in John Lewis was from the 24-54 and 55-64 age group, at 9.5% and 11.1% within the menswear market” Verdict Research

Grading List A+ Online

A Ox. street York Nottingham

B Cambridge Exeter Edinburgh

C Newcastle Reading Cardiff

Price High

Quality High

Quality Low

Price Low

Outerwear

£100.00

Knitwear

Jersey

Linen

Chinos

Shorts

£90.00 £80.00 £70.00 £60.00 £50.00 £40.00 £30.00 £20.00 £10.00 £0.00 H&M

Archer

Topman

Kin

UNIQLO

Gap

Outerwear

Knitwear

Shorts

Brand

Price

Brand

Price

Brand

H&M

£29.99

UNIQLO

£19.99

H&M

£9.99

Uniqlo

£59.90

H&M

£29.99

UNIQLO

£19.90

Archer

£60.00

Archer

£30.00

Archer

£20.00

Gap

£64.95

Topman

£32.00

Topman

£22.00

Topman

£65.00

Kin

£35.00

Kin

£25.00

Kin

£89.00

Gap

£39.95

Gap

29.95

Jersey

Chino

Price

Linen

Brand

Price

Brand

Price

Brand

Price

H&M

£24.99

H&M

£19.99

H&M

£7.99

Archer

£25.00

Archer

£26.00

Archer

£12.00

Topman

£26.00

Topman

£28.00

UNIQLO

£12.99

Kin

£29.50

Kin

£29.00

Gap

£14.95

UNIQLO

£29.90

UNIQLO

£29.90

Kin

£15.00

Gap

37.95

Gap

39.95

Topman

£16.00

Category

Outerwear

Shorts

Shirts

Accessories

Description

Coat

Chino shorts

Linen shirt

Roll bag

Colour

Navy blue

Cream

Navy blue

Navy/cream

Fabric

100% suit cotton

100% suit cotton

100% linen

100% Cotton

Machine wash

Machine wash

Hand wash

Dry clean

China

China

Turkey

China

410

540

460

320

£22.00

£6.00

£7.50

£12.50

£9020.00

£3240.00

£3450.00

£4000.00

£60.00

20.00

£25.00

£38.00

£24600.00

£10800.00

£11500.00

£12160.00

56%

64%

64%

60.53%

Care Label COO Unit per option Cost price Total cost price Retail price Total retail price Margin

16.08.2014  

20.11.20 14  

29.03.2015  

23.12.2014  

#ARCHER APRILFOOLS

Driving Brand Sales and Ambition

Acquire New Customers

Increase Frequency

Deepened Emotional Affinity