influencer
Consumers trust recommendations from other people
92%
increase in conversion when your content is shared by influencers
3x+
of consumers rely on social media to inform their purchasing decisions
74%
1.Build awareness 2.Create content
1.What is an influencer? 2. Criteria to select 3. Best Practices for collaborating
INFLUENCERS highly recognizable in their niche
followers value their opinion
The rise of the
CREATOR
http://www.cbc.ca/player/play/2684828958
Audience Reach
N.J.A
Set goals & criteria
Research influencers Reach out Establish fit - Communicate goals
Be flexible with content plan Determine $$
Ideas for working with influencers Give them access to a soon- to-be released product Invite them to visit your business for behind the scenes Live event coverage on Snapchat or Facebook Live Ask them what they would like to do
Final thoughts Let go of control Develop relationships
Invite them to share, make it worth their while
[email protected]
@nsmith
nsesmith
92%
increase in conversion when your content is shared by influencers
3x+
of consumers rely on social media to inform their purchasing decisions
74%
1.Build awareness 2.Create content
1.What is an influencer? 2. Criteria to select 3. Best Practices for collaborating
INFLUENCERS highly recognizable in their niche
followers value their opinion
The rise of the
CREATOR
http://www.cbc.ca/player/play/2684828958
Audience Reach
N.J.A
Set goals & criteria
Research influencers Reach out Establish fit - Communicate goals
Be flexible with content plan Determine $$
Ideas for working with influencers Give them access to a soon- to-be released product Invite them to visit your business for behind the scenes Live event coverage on Snapchat or Facebook Live Ask them what they would like to do
Final thoughts Let go of control Develop relationships
Invite them to share, make it worth their while
[email protected]
@nsmith
nsesmith
