logo usage guidelines - Idaho Nonprofit Center
LOGO USAGE GUIDELINES January 8, 2015
PRIMARY LOGO USAGE The primary logo is to be used along with the Idaho Nonprofit Center logo. The Idaho Nonprofit Center logo should be secondary and used to endorse the Idaho Gives logo (see example below).
Clear Space When applying the logo users should allow clear space around the logo. This space should, at a minimum, equal to the height of the word Idaho in the logo. Graphic elements, content and images should not intrude upon this area giving the logo visual prominence and ease of recognition.
Sample Usage Primary Idaho Gives logo
1.25 inches
Minimum Size Idaho Nonprofit Center logo shown as endorser
The logo should not be scaled below 1.25” wide. This ensures legibility of the date and recognition of the logo.
LOGO WITH TAGLINE USAGE The logo with the Idaho Nonprofit Center tagline is to be used exclusively on sponsorship materials (see example below).
Clear Space When applying the logo users should allow clear space around the logo. This space should, at a minimum, equal to the height of the word Idaho in the logo. Graphic elements, content and images should not intrude upon this area giving the logo visual prominence and ease of recognition.
Sample Usage Tagline logo used on cover of sponsorship brochure.
1.25 inches For more information about how you can get involved, contact:
Minimum Size
Janice Fulkerson 208-424-2229 [email protected]
The logo should not be scaled below 1.25” wide. This ensures legibility of the date and recognition of the logo.
www.idahononprofits.org
Event Sponsorship Opportunities
IDAHOGIVES.ORG
BRAND COLORS The following are Pantone colors used in the Idaho Gives logo and brand. CMYK (print) and RGB (web) breakdown should be used when not using official Pantone colors.
Pantone 309 C
Pantone 7475 C
Pantone 390 C
Pantone 611 C
Pantone 607 C
Pantone 165 C
CMYK 99, 27, 22, 80
CMYK 69, 12, 30, 36
CMYK 27, 0, 100, 3
CMYK 7, 1, 89, 10
CMYK 3, 0, 34, 0
CMYK 0, 70, 100, 0
RGB 0, 59, 73
RGB 72, 122, 123
RGB 181, 189, 0
RGB 215, 200, 38
RGB 235, 228, 154
RGB 255, 103, 31
BRAND FONTS The brand fonts for Idaho Gives should be used when producing materials for Idaho gives.
Headlines: Nevis Bold
Body Content: Rockwell Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
PROPER LOGO USAGE The following represent appropriate applications of the Idaho Gives logo.
On white
On gradient background of: PMS 607–White
On gradient background of: PMS 309–PMS 7475
IMPROPER LOGO USAGE The following represent inappropriate applications of the Idaho Gives logo.
Don’t modify colors
Don’t stretch or distort the logo
Don’t add graphic effects
IDAHO GIVES Don’t rearrange the logo
Don’t change the typeface
Don’t resize elements
Don’t use over busy images
Don’t use on unapproved background colors
Don’t add elements to the logo
NON-DATED LOGO USAGE A non-dated logo has been provided for use outside of a speicfic campaign.
HAVE QUESTIONS OR NEED MORE INFORMATION? Janice Fulkerson | Executive Director, Idaho Nonprofit Center [email protected]
PRIMARY LOGO USAGE The primary logo is to be used along with the Idaho Nonprofit Center logo. The Idaho Nonprofit Center logo should be secondary and used to endorse the Idaho Gives logo (see example below).
Clear Space When applying the logo users should allow clear space around the logo. This space should, at a minimum, equal to the height of the word Idaho in the logo. Graphic elements, content and images should not intrude upon this area giving the logo visual prominence and ease of recognition.
Sample Usage Primary Idaho Gives logo
1.25 inches
Minimum Size Idaho Nonprofit Center logo shown as endorser
The logo should not be scaled below 1.25” wide. This ensures legibility of the date and recognition of the logo.
LOGO WITH TAGLINE USAGE The logo with the Idaho Nonprofit Center tagline is to be used exclusively on sponsorship materials (see example below).
Clear Space When applying the logo users should allow clear space around the logo. This space should, at a minimum, equal to the height of the word Idaho in the logo. Graphic elements, content and images should not intrude upon this area giving the logo visual prominence and ease of recognition.
Sample Usage Tagline logo used on cover of sponsorship brochure.
1.25 inches For more information about how you can get involved, contact:
Minimum Size
Janice Fulkerson 208-424-2229 [email protected]
The logo should not be scaled below 1.25” wide. This ensures legibility of the date and recognition of the logo.
www.idahononprofits.org
Event Sponsorship Opportunities
IDAHOGIVES.ORG
BRAND COLORS The following are Pantone colors used in the Idaho Gives logo and brand. CMYK (print) and RGB (web) breakdown should be used when not using official Pantone colors.
Pantone 309 C
Pantone 7475 C
Pantone 390 C
Pantone 611 C
Pantone 607 C
Pantone 165 C
CMYK 99, 27, 22, 80
CMYK 69, 12, 30, 36
CMYK 27, 0, 100, 3
CMYK 7, 1, 89, 10
CMYK 3, 0, 34, 0
CMYK 0, 70, 100, 0
RGB 0, 59, 73
RGB 72, 122, 123
RGB 181, 189, 0
RGB 215, 200, 38
RGB 235, 228, 154
RGB 255, 103, 31
BRAND FONTS The brand fonts for Idaho Gives should be used when producing materials for Idaho gives.
Headlines: Nevis Bold
Body Content: Rockwell Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
PROPER LOGO USAGE The following represent appropriate applications of the Idaho Gives logo.
On white
On gradient background of: PMS 607–White
On gradient background of: PMS 309–PMS 7475
IMPROPER LOGO USAGE The following represent inappropriate applications of the Idaho Gives logo.
Don’t modify colors
Don’t stretch or distort the logo
Don’t add graphic effects
IDAHO GIVES Don’t rearrange the logo
Don’t change the typeface
Don’t resize elements
Don’t use over busy images
Don’t use on unapproved background colors
Don’t add elements to the logo
NON-DATED LOGO USAGE A non-dated logo has been provided for use outside of a speicfic campaign.
HAVE QUESTIONS OR NEED MORE INFORMATION? Janice Fulkerson | Executive Director, Idaho Nonprofit Center [email protected]
