M11 L4 Scaling Keywords
YouTube Academy Lesson Notes
Page 1 of 3
Published By LURN
Scaling Keywords Scale Your Ad Campaign Through The Use Of Keywords There’s a tool that AdWords has to help find similar keywords. ● One way to scale is to add new keywords to your current campaign or to duplicate an existing campaign and add a new set of keywords. Go to the keyword section of AdWords:
Get Keyword Ideas ● Google will help you find related keywords to some of the ones that you put on your list. ● The keyword planner gives you a list of options.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 3
Published By LURN
● You can find websites or products within that niche and find similar keywords.
● You can click “ADD ALL IDEAS” and get a list of keywords.
When you want to scale out your campaign you're going to have to test thousands of keywords. ● This is an easier way to test additional keywords and find related keywords to your business. ● You can enter your website or a competitor's website. ● You can enter your products or services, other products in your niche and things that are related to the niche you’re promoting.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 3 of 3
Published By LURN
Modify Keywords At The Ad Group Level ● To see if a keyword has potential, copy the Ad Group and paste it in a new campaign. ● Modify the keywords within the new campaign.
● Take about 10 keywords and put them in one Ad Group in one campaign, then take another 10 keywords and put them in a different Ad Group in a different campaign. ● Check daily and pause the ones that aren't working and increase the bid on the ones that are working.
Keyword Research Strategy ● Go to the YouTube platform and find new keywords based on some of the channels and interactions within the YouTube platform. ● You can use that to add new keywords and find new websites to type into the Google Keyword Planner tool.
Copyright 2018, Lurn Inc. All Rights Reserved.
Page 1 of 3
Published By LURN
Scaling Keywords Scale Your Ad Campaign Through The Use Of Keywords There’s a tool that AdWords has to help find similar keywords. ● One way to scale is to add new keywords to your current campaign or to duplicate an existing campaign and add a new set of keywords. Go to the keyword section of AdWords:
Get Keyword Ideas ● Google will help you find related keywords to some of the ones that you put on your list. ● The keyword planner gives you a list of options.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 2 of 3
Published By LURN
● You can find websites or products within that niche and find similar keywords.
● You can click “ADD ALL IDEAS” and get a list of keywords.
When you want to scale out your campaign you're going to have to test thousands of keywords. ● This is an easier way to test additional keywords and find related keywords to your business. ● You can enter your website or a competitor's website. ● You can enter your products or services, other products in your niche and things that are related to the niche you’re promoting.
Copyright 2018, Lurn Inc. All Rights Reserved.
YouTube Academy Lesson Notes
Page 3 of 3
Published By LURN
Modify Keywords At The Ad Group Level ● To see if a keyword has potential, copy the Ad Group and paste it in a new campaign. ● Modify the keywords within the new campaign.
● Take about 10 keywords and put them in one Ad Group in one campaign, then take another 10 keywords and put them in a different Ad Group in a different campaign. ● Check daily and pause the ones that aren't working and increase the bid on the ones that are working.
Keyword Research Strategy ● Go to the YouTube platform and find new keywords based on some of the channels and interactions within the YouTube platform. ● You can use that to add new keywords and find new websites to type into the Google Keyword Planner tool.
Copyright 2018, Lurn Inc. All Rights Reserved.
