Print advertising rates 2015
Print advertising rates 2015 Developers and Media
Published in metro copies of Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald, plus Sunday's The Sun Herald, Domain’s weekly liftouts cover the best in property and lifestyle.
Adding Domain print to your domain.com.au listings is an effective way to boost your market exposure, helping you sell your properties faster and for more.
Fresh Fresh, bold look with more creative advertising options
Informative Relevant and engaging editorial, data and features
Effective Greater visual impact, stimulating more enquiries
Reach Over 1.6 million readers in NSW each month1
Add print and sell your property in half the time In NSW adding print to your online property marketing campaign can halve your time on market, boost your sales success rate by 14% and generate on average $41,000 more for your selling price.2 It's a proven winning formula that helps deliver the best result for your properties.
Higher selling price
41k
increase in price achieved
Faster sales SOLD
50%
time on market halved from 66 to 33 days
Increased success rate
14%
stronger sale success rate
Source: 1. emmaTM conducted by Ipsos MediaCT, 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+. Filter: NSW. Refers to readers of Domain in Friday's The Australian Financial Review, Saturday's The Sydney Morning Herald or Sunday's The Sun Herald last 4 weeks net. 2. Core Logic Australia - Media Maximiser January 2015. Based on sales of homes in Sydney. Study sample: 850,000 homes sold nationally over CY 13/14.
91%
Property Search websites 82%
Agent / builder websites
81%
`Friend or family recommendation
76% Newspapers 76%
Search engines
71%
Agent recommendation 60%
Email alert
57% Brochures 57%
3 out of 4 people use newspapers when searching for property3
Professional recommendation 49% Mail 43%
Mobile websites & apps
40% Posters, signs & billboards 34% TV 20% Radio 19% Exhibits 18% Social
While we live in a digital age, print remains a highly valued resource for property information. The credibility of print, combined with online information about properties, ensures you capture buyers everywhere they are looking. Now reaching over 1.6 million property seekers in NSW each month1, Domain's weekly liftouts ensure you cover your bases better than ever.
17% Other
Boost your audience reach and quality Domain's weekly liftouts in Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald, plus Sunday's The Sun Herald, reach affluent property seekers with a strong propensity to purchase property. Combining Domain’s online and print platforms gives you unmatched access to the right kind of buyers.
1
Domain print audience in NSW each month Strong investments
128k
are cashed up with investments over $1 million
High income earners
241k
with a household income over $150k
Serious buyers SOLD
128k
intend to buy an investment property in the next 12 months
Professionals
733k
managers, professionals and white collar workers
Quality audience
897k
social grade A or B
Financially secure
908k
feel confident about their future
Source: 3. '3 out of 4' (76%) from Millward Brown study evaluating the Role of Print Media in the Path to Enquiry for Property Buyers, May 2014 (N=1009) who have recently purchased or are looking to purchase a property. 1. emmaTM conducted by Ipsos MediaCT, 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+. Filter: NSW. Refers to readers of Domain in Friday's The Australian Financial Review, Saturday's The Sydney Morning Herald or Sunday's The Sun Herald last 4 weeks net.
Modular display rates Domain in The Australian Financial Review and The Sydney Morning Herald Published in metro copies of Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald 0.5 module wide
1 module wide
2 modules wide
2 modules high Code: T2H Size mm: 92x31.5
2 modules high Code: T21
Size mm: 92x63
8 modules high Code: T82 Size mm: 374x129
4 modules high Code: T42 Size mm: 186x129
2 modules high Code: T22 Size mm: 92x129
Colour: $468.75 excl. GST
Colour: $937.50 excl.GST
Colour: $7,500 excl. GST
Colour: $3,750 excl. GST
Colour: $1,875 excl. GST
8 modules high Code: T84 Size mm: 374x260
4 modules high Code: T44 Size mm: 186X260
2 modules high Code: T24 Size mm: 92x260
1.5 modules high Code: T1H4 Size mm: 70x260
Colour: $15,000 excl. GST
Colour: $7,500 excl. GST
Colour: $3,750 excl. GST
Colour: $2,812.50 excl. GST
4 modules wide
8 modules wide
8 modules high Code: T8Pan Size mm: 374x550
4 modules high Code: T4Pan Size mm: 186x550
2 modules high Code: T2Pan Size mm: 92x550
Colour: $31,875 excl. GST
Colour: $15,937.50 excl. GST
Colour: $7,968.75 excl. GST
Annual spend level discounts Annual spend (casual)
$100,000
$200,000
$300,000
$500,000
$700,000
$1,000,000
$1,500,000
$2,000,000
Discount
6.5%
13%
20%
27%
34%
41%
47%
53.5%
Modular display rates Domain in The Sun Herald Published in Sunday's The Sun Herald 1/2 page
1/4 page
1/8 page
1/16 page
4 modules high Code: T44 Size mm: 186X260
2 modules high Code: T24 Size mm: 92X260
2 modules high Code: T22 Size mm: 92x129
2 modules high Code: T21 Size mm: 92x63
Colour: $2,640 excl. GST
Colour: $1,320 excl. GST
Colour: $660 excl. GST
Colour: $330 excl. GST
Lineage rates (per line): Domain in The Sydney Morning Herald Residential sales
Residential rentals
Monday to Friday
$11.50 excl. GST
$10.60 excl. GST
Saturday
$12.90 excl. GST
$11.50 excl. GST
Open for inspection panel
$18.70 per entry excl. GST
Minimum sizes: Lineage single column 4 lines, double column 8 lines. Lineage over 9cm in height may wrap into next column. Colour loadings apply.
Deadlines The Sydney Morning Herald
The Sun Herald
Display bookings
12 noon Wednesday prior
12 noon Thursday prior
Lineage bookings
Phone 5pm Wednesday prior
n/a
Material
5pm Wednesday prior
5pm Thursday prior
Cancellations
5pm Tuesday prior to print
5pm Wednesday prior to print
Contact
Linda Chan: 02 9282 3506 | [email protected]
Note: Deadlines may vary based on creative suppliers requiring a greater leadtime.
Booking and material Terms and conditions All advertising services are governed by Fairfax Media terms and conditions of advertising. Fairfax Media reserves the right to modify this ratecard or its terms and conditions at any time without prior notice. 100% space charge will apply when material fails to arrive in time for publication. No responsibility will be accepted for material arriving outside designated deadlines.
Positional loadings may apply. For technical specifications phone 1300 666 326. Media commission Media commission within real estate products is exempt from being paid on residential real estate advertisements excluding project marketing and developments. Advertising packages (Platinum, Gold, Silver, Bronze) are also exempt from media commission payments.
For full terms and conditions, visit adcentre.com.au/fairfax-advertising-terms Prices effective from 1 July 2015, and are subject to change without notice. All prices are GST exclusive.
1300 799 109 | [email protected]
DM14404
To increase your exposure with print, contact your account manager today
Published in metro copies of Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald, plus Sunday's The Sun Herald, Domain’s weekly liftouts cover the best in property and lifestyle.
Adding Domain print to your domain.com.au listings is an effective way to boost your market exposure, helping you sell your properties faster and for more.
Fresh Fresh, bold look with more creative advertising options
Informative Relevant and engaging editorial, data and features
Effective Greater visual impact, stimulating more enquiries
Reach Over 1.6 million readers in NSW each month1
Add print and sell your property in half the time In NSW adding print to your online property marketing campaign can halve your time on market, boost your sales success rate by 14% and generate on average $41,000 more for your selling price.2 It's a proven winning formula that helps deliver the best result for your properties.
Higher selling price
41k
increase in price achieved
Faster sales SOLD
50%
time on market halved from 66 to 33 days
Increased success rate
14%
stronger sale success rate
Source: 1. emmaTM conducted by Ipsos MediaCT, 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+. Filter: NSW. Refers to readers of Domain in Friday's The Australian Financial Review, Saturday's The Sydney Morning Herald or Sunday's The Sun Herald last 4 weeks net. 2. Core Logic Australia - Media Maximiser January 2015. Based on sales of homes in Sydney. Study sample: 850,000 homes sold nationally over CY 13/14.
91%
Property Search websites 82%
Agent / builder websites
81%
`Friend or family recommendation
76% Newspapers 76%
Search engines
71%
Agent recommendation 60%
Email alert
57% Brochures 57%
3 out of 4 people use newspapers when searching for property3
Professional recommendation 49% Mail 43%
Mobile websites & apps
40% Posters, signs & billboards 34% TV 20% Radio 19% Exhibits 18% Social
While we live in a digital age, print remains a highly valued resource for property information. The credibility of print, combined with online information about properties, ensures you capture buyers everywhere they are looking. Now reaching over 1.6 million property seekers in NSW each month1, Domain's weekly liftouts ensure you cover your bases better than ever.
17% Other
Boost your audience reach and quality Domain's weekly liftouts in Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald, plus Sunday's The Sun Herald, reach affluent property seekers with a strong propensity to purchase property. Combining Domain’s online and print platforms gives you unmatched access to the right kind of buyers.
1
Domain print audience in NSW each month Strong investments
128k
are cashed up with investments over $1 million
High income earners
241k
with a household income over $150k
Serious buyers SOLD
128k
intend to buy an investment property in the next 12 months
Professionals
733k
managers, professionals and white collar workers
Quality audience
897k
social grade A or B
Financially secure
908k
feel confident about their future
Source: 3. '3 out of 4' (76%) from Millward Brown study evaluating the Role of Print Media in the Path to Enquiry for Property Buyers, May 2014 (N=1009) who have recently purchased or are looking to purchase a property. 1. emmaTM conducted by Ipsos MediaCT, 12 months ending Apr 2015, Nielsen Online Ratings Apr 2015, People 14+. Filter: NSW. Refers to readers of Domain in Friday's The Australian Financial Review, Saturday's The Sydney Morning Herald or Sunday's The Sun Herald last 4 weeks net.
Modular display rates Domain in The Australian Financial Review and The Sydney Morning Herald Published in metro copies of Friday's The Australian Financial Review and Saturday's The Sydney Morning Herald 0.5 module wide
1 module wide
2 modules wide
2 modules high Code: T2H Size mm: 92x31.5
2 modules high Code: T21
Size mm: 92x63
8 modules high Code: T82 Size mm: 374x129
4 modules high Code: T42 Size mm: 186x129
2 modules high Code: T22 Size mm: 92x129
Colour: $468.75 excl. GST
Colour: $937.50 excl.GST
Colour: $7,500 excl. GST
Colour: $3,750 excl. GST
Colour: $1,875 excl. GST
8 modules high Code: T84 Size mm: 374x260
4 modules high Code: T44 Size mm: 186X260
2 modules high Code: T24 Size mm: 92x260
1.5 modules high Code: T1H4 Size mm: 70x260
Colour: $15,000 excl. GST
Colour: $7,500 excl. GST
Colour: $3,750 excl. GST
Colour: $2,812.50 excl. GST
4 modules wide
8 modules wide
8 modules high Code: T8Pan Size mm: 374x550
4 modules high Code: T4Pan Size mm: 186x550
2 modules high Code: T2Pan Size mm: 92x550
Colour: $31,875 excl. GST
Colour: $15,937.50 excl. GST
Colour: $7,968.75 excl. GST
Annual spend level discounts Annual spend (casual)
$100,000
$200,000
$300,000
$500,000
$700,000
$1,000,000
$1,500,000
$2,000,000
Discount
6.5%
13%
20%
27%
34%
41%
47%
53.5%
Modular display rates Domain in The Sun Herald Published in Sunday's The Sun Herald 1/2 page
1/4 page
1/8 page
1/16 page
4 modules high Code: T44 Size mm: 186X260
2 modules high Code: T24 Size mm: 92X260
2 modules high Code: T22 Size mm: 92x129
2 modules high Code: T21 Size mm: 92x63
Colour: $2,640 excl. GST
Colour: $1,320 excl. GST
Colour: $660 excl. GST
Colour: $330 excl. GST
Lineage rates (per line): Domain in The Sydney Morning Herald Residential sales
Residential rentals
Monday to Friday
$11.50 excl. GST
$10.60 excl. GST
Saturday
$12.90 excl. GST
$11.50 excl. GST
Open for inspection panel
$18.70 per entry excl. GST
Minimum sizes: Lineage single column 4 lines, double column 8 lines. Lineage over 9cm in height may wrap into next column. Colour loadings apply.
Deadlines The Sydney Morning Herald
The Sun Herald
Display bookings
12 noon Wednesday prior
12 noon Thursday prior
Lineage bookings
Phone 5pm Wednesday prior
n/a
Material
5pm Wednesday prior
5pm Thursday prior
Cancellations
5pm Tuesday prior to print
5pm Wednesday prior to print
Contact
Linda Chan: 02 9282 3506 | [email protected]
Note: Deadlines may vary based on creative suppliers requiring a greater leadtime.
Booking and material Terms and conditions All advertising services are governed by Fairfax Media terms and conditions of advertising. Fairfax Media reserves the right to modify this ratecard or its terms and conditions at any time without prior notice. 100% space charge will apply when material fails to arrive in time for publication. No responsibility will be accepted for material arriving outside designated deadlines.
Positional loadings may apply. For technical specifications phone 1300 666 326. Media commission Media commission within real estate products is exempt from being paid on residential real estate advertisements excluding project marketing and developments. Advertising packages (Platinum, Gold, Silver, Bronze) are also exempt from media commission payments.
For full terms and conditions, visit adcentre.com.au/fairfax-advertising-terms Prices effective from 1 July 2015, and are subject to change without notice. All prices are GST exclusive.
1300 799 109 | [email protected]
DM14404
To increase your exposure with print, contact your account manager today
