Rising Arc Social Ultimate Checklist
Content
Our brand voice is... Character: _________________________
Language: __________________________
(friendly, warm, inspiring, playful, authoritve, professional)
(complex, savvy, insider, serious, simple, jargon-filled, fun, whimsical)
Tone: _____________________________
Purpose: ____________________________
(personal, humble, clinical, honest, direct, scientific)
(engage, educate, inform, enable, entertain, delight, sell, amplify)
Possible relevant keywords or hashtags: ________________________________________ What can this post help each persona with? Note: May not be applicable to all
1
2
3
Problem:
____________________
____________________
____________________
Solution:
____________________
____________________
____________________
Persona Name:
““ ”” ____________________
““ ”” ____________________
““ ”” ____________________
What do I want readers to do next, what is my CTA? __________________________________________
Channels to Post On
4
Social Media FACEBOOK
TWITTER
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
Recommended character length:
100
Max character length:
140
Max character length:
40 63,206
FB post copy: _______________________________
Tweet copy: ________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________ Recommended image size:
1200 x 628
_________________________________________ Recommended image size:
1024 x 512 Post complete?
Post complete?
GOOGLE+
LINKEDIN
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
200
Recommended character length:
Max character length:
n/a
Max character length:
50 600
Google+ post copy: __________________________
LinkedIn post copy: _________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________ Recommended image size:
497 x 279
_________________________________________ Recommended image size:
700 x 400 Post complete?
Post complete?
INSTAGRAM
PINTEREST
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
Recommended character length:
Max character length:
150 2,200
Instagram post copy: ________________________
200 n/a
Max character length: Pinterest pin copy:
_______________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Recommended image size:
1080 x 1080 Post complete?
Recommended image size:
735 x 1102 Post complete?
Our brand voice is... Character: _________________________
Language: __________________________
(friendly, warm, inspiring, playful, authoritve, professional)
(complex, savvy, insider, serious, simple, jargon-filled, fun, whimsical)
Tone: _____________________________
Purpose: ____________________________
(personal, humble, clinical, honest, direct, scientific)
(engage, educate, inform, enable, entertain, delight, sell, amplify)
Possible relevant keywords or hashtags: ________________________________________ What can this post help each persona with? Note: May not be applicable to all
1
2
3
Problem:
____________________
____________________
____________________
Solution:
____________________
____________________
____________________
Persona Name:
““ ”” ____________________
““ ”” ____________________
““ ”” ____________________
What do I want readers to do next, what is my CTA? __________________________________________
Channels to Post On
4
Social Media FACEBOOK
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
Recommended character length:
100
Max character length:
140
Max character length:
40 63,206
FB post copy: _______________________________
Tweet copy: ________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________ Recommended image size:
1200 x 628
_________________________________________ Recommended image size:
1024 x 512 Post complete?
Post complete?
GOOGLE+
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
200
Recommended character length:
Max character length:
n/a
Max character length:
50 600
Google+ post copy: __________________________
LinkedIn post copy: _________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________ Recommended image size:
497 x 279
_________________________________________ Recommended image size:
700 x 400 Post complete?
Post complete?
Post at (time): ____________________________
Post at (time): ____________________________
Recommended character length:
Recommended character length:
Max character length:
150 2,200
Instagram post copy: ________________________
200 n/a
Max character length: Pinterest pin copy:
_______________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Recommended image size:
1080 x 1080 Post complete?
Recommended image size:
735 x 1102 Post complete?
