SAQ Worksheet
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Target Market FAQ/SAQ Worksheet Complete this worksheet and it will save you a lot of time producing lead generation and follow up tools as you build your information marketing business. Brainstorming FAQs and SAQs will make you better understand your target market, their challenges and desires. And writing down your answers will make you more powerfully communicate the solutions you offer. Q: What Are FAQs? A: Frequently Asked Questions are those questions you find yourself answering again and again to potential and new clients. For example, with virtually any product or service people will always ask questions like “How do I get started?” Or “How much will it cost me?” Later on you’ll learn how to turn these questions into headlines and article titles, by simply adding a few keywords people might be using to search for the type of product or service you sell. For example, if I were to use the first question above as a title for an article for my Info Profit Success Academy, it would look like this “How do I get started with information marketing?” Q: What Are SAQs? A: Should Ask Questions are questions potential clients should be asking you about your products or services if they knew what you know. These are questions that reveal “insider’s knowledge”, shift people’s thinking, and position you head and shoulders about competitors.
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Sample FAQs/SAQs These “Top 10 FAQs and SAQs” were created for a business providing training and coaching on speaking and presentation skills.
FAQs 1. How do I get started creating an informative talk about my business? 2. How to create a powerful opening for my presentation? 3. How do I control my nervousness when speaking? 4. What’s the best formula to create an engaging 45-minute talk? 5. How much will cost me to work with a speaking coach? 6. How fast can I expect my speaking skills to improve when working with a coach? 7. What are the best tricks to engage the audience in my talk? 8. How do I present myself powerfully as a speaker when I’m nervous? 9. How to use slides in my presentations? 10. How can I start charging for my speaking?
SAQs 1. How to get leads for your business from every presentation? 2. How to get free publicity out of every public presentation? 3. How do you know you are not making the three biggest speaking mistakes that are costing you a fortune? 4. How many more speaking presentations could you book each year if you knew the exact words how to ask for speaking gig referrals? 5. How much more could you make if you knew how to deliver a power message that’s not salesy but sells like crazy? 6. How many more leads could you get from each public presentation if you knew how to engage your audience more powerfully? 7. How poor presentation skills can ruin your business reputation? 8. How can great presentation skills help you grow your business? 9. How can I make money from each public presentation without charging a speaking fee? 10. What are some little-known places/ways to find more speaking opportunities for virtually every market?
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Your Turn - FAQs What are the top 10 Frequently Asked Questions you hear about your subject area, business, product or service? Write your answer to each question. Remember, this will pay off in a big way in the upcoming steps – so don’t hold back. FAQ1:
A1:
FAQ2:
A2:
4 FAQs – continued. . . FAQ3:
A3:
FAQ4:
A4:
5 FAQs – continued. . . FAQ5:
A5:
FAQ6:
A6:
6 FAQs – continued. . . FAQ7:
A7:
FAQ8:
A8:
7 FAQs – continued. . . FAQ9:
A9:
FAQ10:
A10:
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Your Turn - SAQs What are the top 10 Should Ask Questions that you know a potential client or buyer should be asking about your product or service – if they only knew the insider information you have? Remember, these answers can distinguish you from competitors and provide unique information that helps close the deal! SAQ1:
A1:
SAQ2:
A2:
9 SAQs – continued. . . SAQ3:
A3:
SAQ4:
A4:
10 SAQs – continued. . . SAQ5:
A5:
SAQ6:
A6:
11 SAQs – continued. . . SAQ7:
A7:
SAQ8:
A8:
12 SAQs – continued. . . SAQ9:
A9:
SAQ10:
A10:
Target Market FAQ/SAQ Worksheet Complete this worksheet and it will save you a lot of time producing lead generation and follow up tools as you build your information marketing business. Brainstorming FAQs and SAQs will make you better understand your target market, their challenges and desires. And writing down your answers will make you more powerfully communicate the solutions you offer. Q: What Are FAQs? A: Frequently Asked Questions are those questions you find yourself answering again and again to potential and new clients. For example, with virtually any product or service people will always ask questions like “How do I get started?” Or “How much will it cost me?” Later on you’ll learn how to turn these questions into headlines and article titles, by simply adding a few keywords people might be using to search for the type of product or service you sell. For example, if I were to use the first question above as a title for an article for my Info Profit Success Academy, it would look like this “How do I get started with information marketing?” Q: What Are SAQs? A: Should Ask Questions are questions potential clients should be asking you about your products or services if they knew what you know. These are questions that reveal “insider’s knowledge”, shift people’s thinking, and position you head and shoulders about competitors.
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Sample FAQs/SAQs These “Top 10 FAQs and SAQs” were created for a business providing training and coaching on speaking and presentation skills.
FAQs 1. How do I get started creating an informative talk about my business? 2. How to create a powerful opening for my presentation? 3. How do I control my nervousness when speaking? 4. What’s the best formula to create an engaging 45-minute talk? 5. How much will cost me to work with a speaking coach? 6. How fast can I expect my speaking skills to improve when working with a coach? 7. What are the best tricks to engage the audience in my talk? 8. How do I present myself powerfully as a speaker when I’m nervous? 9. How to use slides in my presentations? 10. How can I start charging for my speaking?
SAQs 1. How to get leads for your business from every presentation? 2. How to get free publicity out of every public presentation? 3. How do you know you are not making the three biggest speaking mistakes that are costing you a fortune? 4. How many more speaking presentations could you book each year if you knew the exact words how to ask for speaking gig referrals? 5. How much more could you make if you knew how to deliver a power message that’s not salesy but sells like crazy? 6. How many more leads could you get from each public presentation if you knew how to engage your audience more powerfully? 7. How poor presentation skills can ruin your business reputation? 8. How can great presentation skills help you grow your business? 9. How can I make money from each public presentation without charging a speaking fee? 10. What are some little-known places/ways to find more speaking opportunities for virtually every market?
3
Your Turn - FAQs What are the top 10 Frequently Asked Questions you hear about your subject area, business, product or service? Write your answer to each question. Remember, this will pay off in a big way in the upcoming steps – so don’t hold back. FAQ1:
A1:
FAQ2:
A2:
4 FAQs – continued. . . FAQ3:
A3:
FAQ4:
A4:
5 FAQs – continued. . . FAQ5:
A5:
FAQ6:
A6:
6 FAQs – continued. . . FAQ7:
A7:
FAQ8:
A8:
7 FAQs – continued. . . FAQ9:
A9:
FAQ10:
A10:
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Your Turn - SAQs What are the top 10 Should Ask Questions that you know a potential client or buyer should be asking about your product or service – if they only knew the insider information you have? Remember, these answers can distinguish you from competitors and provide unique information that helps close the deal! SAQ1:
A1:
SAQ2:
A2:
9 SAQs – continued. . . SAQ3:
A3:
SAQ4:
A4:
10 SAQs – continued. . . SAQ5:
A5:
SAQ6:
A6:
11 SAQs – continued. . . SAQ7:
A7:
SAQ8:
A8:
12 SAQs – continued. . . SAQ9:
A9:
SAQ10:
A10:
