Template for Results Presentation
July 30, 2014
A PhoCusWright Webinar
PhoCusWright’s DMO Webinar Series
Presenter: Cees Bosselaar Director, Business Development & Destination Marketing Specialist PhoCusWright
Moderator: Rebecca Callahan Director, Client Services PhoCusWright
Presenter: Troy Thompson Principal, Travel 2.0 Consulting Group
PhoCusWright’s DMO Webinar Series July 30, 2014 To view the recorded presentation, please click here. Note: If you download the Webinar, you will need a WebEx player. If you do not have one installed, please download the player here. All PhoCusWright Inc. publications are protected by copyright. It is illegal under U.S. federal law (17USC101 et seq.) to copy, fax or electronically distribute copyrighted material without explicit permission. Limited information in a report may be used in a presentation or similar, providing that PhoCusWright and the title of the report are referenced as the data source. You may not copy, reproduce, modify, republish, upload, post, transmit, or distribute, electronically or otherwise, any PhoCusWright research report in any form or by any means without prior written permission from PhoCusWright Inc. Any unauthorized use of the materials may violate copyright, trademark, and other applicable laws and could result in criminal or civil penalties. © PhoCusWright
© 2014 PhoCusWright Inc. All Rights Reserved.
2
Agenda PhoCusWright’s DMO Webinar Destination Marketing Research Subscription Features U.S. Market Research Recommendations Global Market Research Recommendations Specialized Research Recommendations 5 Thoughts on Designing Effective Advertising Q&A
© 2014 PhoCusWright Inc. All Rights Reserved.
3
RECAP: DMO Subscription Benefits • Access to all current publications in PhoCusWright ‘s research library (about 800 reports) • Access to all upcoming syndicated research reports (about 50 in the next 12 months) • Be up-to-date with new developments/trends in the travel industry • Use data and intelligence for strategic and annual activity plans • "Cut and paste" data, graphs and tables for internal and external presentations • Be a thought leader among your constituents • Improve online activities e.g. social web, mobile sites, SEM/SEO/SMO, apps, tablets, etc. • Discount at PhoCusWright events
• Subsidized exclusively for DMOs © 2014 PhoCusWright Inc. All Rights Reserved.
4
24 New Research Reports since last webinar
Our picks for DMOs… • For U.S. Market Research
• For Global Market Research • For Specialized Research
© 2014 PhoCusWright Inc. All Rights Reserved.
8
For U.S. Market Research • June: The U.S. Travel Advertising Marketplace: Industry Sizing and Trends
• May: The Tour Operator is Dead - Long Live the Tour Operator • May: U.S. Consumer Travel Report Sixth Edition • April: Innovation In Destination Marketing: Emerging Trends, Enabling Technologies
© 2014 PhoCusWright Inc. All Rights Reserved.
9
For Global Market Research • July: Global Online Travel Overview Third Edition
• June: Eastern European Spotlight: Russia's Online Market Springs to Life • May: Traveler Reviews and Social Media in China • March: When They Get There: Tours & Activities in Europe - Report & Presentation
© 2014 PhoCusWright Inc. All Rights Reserved.
10
For Specialized Research • June: Share This! Private Accommodation & the Rise of the New Gen Renter • May : Travel Innovation and Technology Trends: 2014 and Beyond • April: The Mobile Travel Landscape: A Multi-Region Spotlight
© 2014 PhoCusWright Inc. All Rights Reserved.
11
Strategic Snapshot: 5 Thoughts on Designing Effective Advertising Travel 2.0 Consulting Group
What we do for our clients.
Helping brands create great customer experiences through design.
Stimulate conversation.
Evaluate your ecosystem.
Behavior before Big Data.
Consider the customer.
Uncover the counterintuitive.
Make decisions through criteria.
Thanks, speak soon.
Troy Thompson [email protected]
(720) 515-6010 @travel2dot0
Questions?
Presenter: Cees Bosselaar Director, Business Development & Destination Marketing Specialist PhoCusWright
Moderator: Rebecca Callahan Director, Client Services PhoCusWright
Presenter: Troy Thompson Principal, Travel 2.0 Consulting Group
Thank You! • Today’s webinar deck and recording will be emailed in a few days to all registered attendees • Interested in becoming a subscriber? Send an email to [email protected] • Please fill out the short survey – thank you!
#phocuswright
A PhoCusWright Webinar
PhoCusWright’s DMO Webinar Series
Presenter: Cees Bosselaar Director, Business Development & Destination Marketing Specialist PhoCusWright
Moderator: Rebecca Callahan Director, Client Services PhoCusWright
Presenter: Troy Thompson Principal, Travel 2.0 Consulting Group
PhoCusWright’s DMO Webinar Series July 30, 2014 To view the recorded presentation, please click here. Note: If you download the Webinar, you will need a WebEx player. If you do not have one installed, please download the player here. All PhoCusWright Inc. publications are protected by copyright. It is illegal under U.S. federal law (17USC101 et seq.) to copy, fax or electronically distribute copyrighted material without explicit permission. Limited information in a report may be used in a presentation or similar, providing that PhoCusWright and the title of the report are referenced as the data source. You may not copy, reproduce, modify, republish, upload, post, transmit, or distribute, electronically or otherwise, any PhoCusWright research report in any form or by any means without prior written permission from PhoCusWright Inc. Any unauthorized use of the materials may violate copyright, trademark, and other applicable laws and could result in criminal or civil penalties. © PhoCusWright
© 2014 PhoCusWright Inc. All Rights Reserved.
2
Agenda PhoCusWright’s DMO Webinar Destination Marketing Research Subscription Features U.S. Market Research Recommendations Global Market Research Recommendations Specialized Research Recommendations 5 Thoughts on Designing Effective Advertising Q&A
© 2014 PhoCusWright Inc. All Rights Reserved.
3
RECAP: DMO Subscription Benefits • Access to all current publications in PhoCusWright ‘s research library (about 800 reports) • Access to all upcoming syndicated research reports (about 50 in the next 12 months) • Be up-to-date with new developments/trends in the travel industry • Use data and intelligence for strategic and annual activity plans • "Cut and paste" data, graphs and tables for internal and external presentations • Be a thought leader among your constituents • Improve online activities e.g. social web, mobile sites, SEM/SEO/SMO, apps, tablets, etc. • Discount at PhoCusWright events
• Subsidized exclusively for DMOs © 2014 PhoCusWright Inc. All Rights Reserved.
4
24 New Research Reports since last webinar
Our picks for DMOs… • For U.S. Market Research
• For Global Market Research • For Specialized Research
© 2014 PhoCusWright Inc. All Rights Reserved.
8
For U.S. Market Research • June: The U.S. Travel Advertising Marketplace: Industry Sizing and Trends
• May: The Tour Operator is Dead - Long Live the Tour Operator • May: U.S. Consumer Travel Report Sixth Edition • April: Innovation In Destination Marketing: Emerging Trends, Enabling Technologies
© 2014 PhoCusWright Inc. All Rights Reserved.
9
For Global Market Research • July: Global Online Travel Overview Third Edition
• June: Eastern European Spotlight: Russia's Online Market Springs to Life • May: Traveler Reviews and Social Media in China • March: When They Get There: Tours & Activities in Europe - Report & Presentation
© 2014 PhoCusWright Inc. All Rights Reserved.
10
For Specialized Research • June: Share This! Private Accommodation & the Rise of the New Gen Renter • May : Travel Innovation and Technology Trends: 2014 and Beyond • April: The Mobile Travel Landscape: A Multi-Region Spotlight
© 2014 PhoCusWright Inc. All Rights Reserved.
11
Strategic Snapshot: 5 Thoughts on Designing Effective Advertising Travel 2.0 Consulting Group
What we do for our clients.
Helping brands create great customer experiences through design.
Stimulate conversation.
Evaluate your ecosystem.
Behavior before Big Data.
Consider the customer.
Uncover the counterintuitive.
Make decisions through criteria.
Thanks, speak soon.
Troy Thompson [email protected]
(720) 515-6010 @travel2dot0
Questions?
Presenter: Cees Bosselaar Director, Business Development & Destination Marketing Specialist PhoCusWright
Moderator: Rebecca Callahan Director, Client Services PhoCusWright
Presenter: Troy Thompson Principal, Travel 2.0 Consulting Group
Thank You! • Today’s webinar deck and recording will be emailed in a few days to all registered attendees • Interested in becoming a subscriber? Send an email to [email protected] • Please fill out the short survey – thank you!
#phocuswright
