Driving Real Business Outcomes
Driving Re
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Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real ‘adult’ numbers such as:
million
$11
million
$18
Coupons for Apple’s Wallet and Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
An SMS-powered subscriber acquisition flow, enhanced with mobile wallet that drove over $11 million annually.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, and are growing the mobile database to 1MM+ subscribers.
$18.5
million
This POV (Point of View) article examines three actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these three retail brands have quite a lot in common.
All three retailers... • Were new to mobile marketing and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their unique business objectives, but leveraged similar and proven tactics like mobile wallet, SMS and mobile web. • Are Fortune 500 brands that employ Vibes as their mobile marketing partner. These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
*Retailers A, B and C are fictitious brands created by Vibes to represent actual clients and illustrate and communicate actual results achieved, while protecting the identity of those clients
Driving Real Business Outcomes | 3
WHEN WE LAST SAW RETAILER B They had activated their mobile website with instant ‘tap to save’ mobile wallet coupons in anticipation of more than half of their web visitors coming to their website via mobile in 2015. Their mobilized coupons were an instant success, driving a mobile attributed revenue
lift of $250,000 per week. Ultimately, Retailer B saw more than $2 million in incremental revenue in three months and a projected $15 million in mobile attributed revenue, annually.
try it! Text RETAILERB to 84237
Driving Real Business Outcomes | 4
retailer B today In the months since Retailer B’s initial success story, they have continued to reap the benefits of their investment in mobile wallet marketing. Mobilizing their website with Apple’s Passbook & Google Wallet (now Apple Wallet & Android Pay) coupons has allowed Retailer B to capitalize on their customers’ shift to mobile. As anticipated, well over 50% of Retailer B’s customers now arrive to their website via mobile, and as their customer base shifted to mobile, so has Retailer B. As a result, they continue to drive
powerful engagement and revenue results with mobile marketing. Retailer B’s current redemption rate stands at 12% across Apple Wallet & Android Pay. These high add rates continue to translate into real revenue results for Retailer B. In less than one year, Retailer B has attributed $18.5 million to their website’s mobilized coupons. And as their customer base continues their collective shift to mobile, Retailer B believes their incredible success with mobile wallet marketing is just beginning.
31%
Add rates as high as
12%
Average redemption rate
Mobile attributed revenue growth then
$15 million
now
to
$18.5+ million
future MOBILE INNOVATION Perhaps more than any other brand in their space, Retailer B understands the importance of mobile innovation – and its impact potential on their business. The success Retailer B is experiencing with mobile wallet has encouraged them to work even closer with Vibes to double-down on their mobile investment across their entire business. In doubling-down on mobile, Retailer B launched their mobile database – opening up a direct communication line to their mobile customers. Mobile calls-to-action are versatile and can be leveraged virtually anywhere, including Wi-Fi, in-store signage, emails and more. In their experimentation,
Retailer B is ramping up their mobile acquisition strategy across multiple channels and quickly identifying strategies that work best to drive opt-ins. The other key in Retailer B’s holistic approach to mobile involves a complete revamp of their existing loyalty program. Similar to the mobilization of their website’s coupons, Retailer B plans to completely replace their plastic loyalty cards with mobile wallet cards for Apple Wallet & Android Pay. These next generation cards will be device-aware, personalized and completely trackable – helping Retailer B position itself as a true leader in mobile.
CONCLUSION The case studies are here and the results are in: The mobile opportunity is real for brands and marketers. This is one of several exclusive, documented business outcomes stories we’ve published on behalf of our clients. To discover more business outcomes stories, go to www.vibes.com/resources/ driving-real-business-outcomes/
Driving Real Business Outcomes | 5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
Achiev
ing mu
lti-milli
al Busines
on dol
lar top
line re
venue
s Outcome
campa
igns w
ith mo
bile m
s
arketin
g
B
Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real ‘adult’ numbers such as:
million
$11
million
$18
Coupons for Apple’s Wallet and Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
An SMS-powered subscriber acquisition flow, enhanced with mobile wallet that drove over $11 million annually.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, and are growing the mobile database to 1MM+ subscribers.
$18.5
million
This POV (Point of View) article examines three actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these three retail brands have quite a lot in common.
All three retailers... • Were new to mobile marketing and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their unique business objectives, but leveraged similar and proven tactics like mobile wallet, SMS and mobile web. • Are Fortune 500 brands that employ Vibes as their mobile marketing partner. These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
*Retailers A, B and C are fictitious brands created by Vibes to represent actual clients and illustrate and communicate actual results achieved, while protecting the identity of those clients
Driving Real Business Outcomes | 3
WHEN WE LAST SAW RETAILER B They had activated their mobile website with instant ‘tap to save’ mobile wallet coupons in anticipation of more than half of their web visitors coming to their website via mobile in 2015. Their mobilized coupons were an instant success, driving a mobile attributed revenue
lift of $250,000 per week. Ultimately, Retailer B saw more than $2 million in incremental revenue in three months and a projected $15 million in mobile attributed revenue, annually.
try it! Text RETAILERB to 84237
Driving Real Business Outcomes | 4
retailer B today In the months since Retailer B’s initial success story, they have continued to reap the benefits of their investment in mobile wallet marketing. Mobilizing their website with Apple’s Passbook & Google Wallet (now Apple Wallet & Android Pay) coupons has allowed Retailer B to capitalize on their customers’ shift to mobile. As anticipated, well over 50% of Retailer B’s customers now arrive to their website via mobile, and as their customer base shifted to mobile, so has Retailer B. As a result, they continue to drive
powerful engagement and revenue results with mobile marketing. Retailer B’s current redemption rate stands at 12% across Apple Wallet & Android Pay. These high add rates continue to translate into real revenue results for Retailer B. In less than one year, Retailer B has attributed $18.5 million to their website’s mobilized coupons. And as their customer base continues their collective shift to mobile, Retailer B believes their incredible success with mobile wallet marketing is just beginning.
31%
Add rates as high as
12%
Average redemption rate
Mobile attributed revenue growth then
$15 million
now
to
$18.5+ million
future MOBILE INNOVATION Perhaps more than any other brand in their space, Retailer B understands the importance of mobile innovation – and its impact potential on their business. The success Retailer B is experiencing with mobile wallet has encouraged them to work even closer with Vibes to double-down on their mobile investment across their entire business. In doubling-down on mobile, Retailer B launched their mobile database – opening up a direct communication line to their mobile customers. Mobile calls-to-action are versatile and can be leveraged virtually anywhere, including Wi-Fi, in-store signage, emails and more. In their experimentation,
Retailer B is ramping up their mobile acquisition strategy across multiple channels and quickly identifying strategies that work best to drive opt-ins. The other key in Retailer B’s holistic approach to mobile involves a complete revamp of their existing loyalty program. Similar to the mobilization of their website’s coupons, Retailer B plans to completely replace their plastic loyalty cards with mobile wallet cards for Apple Wallet & Android Pay. These next generation cards will be device-aware, personalized and completely trackable – helping Retailer B position itself as a true leader in mobile.
CONCLUSION The case studies are here and the results are in: The mobile opportunity is real for brands and marketers. This is one of several exclusive, documented business outcomes stories we’ve published on behalf of our clients. To discover more business outcomes stories, go to www.vibes.com/resources/ driving-real-business-outcomes/
Driving Real Business Outcomes | 5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
