Driving Real Business Outcomes
Driving Re
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Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand, for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real, impactful numbers:
$18.5
$6.5
$18
Coupons for Apple’s Wallet & Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
A branded mobile quiz combined with personalized mobile wallet offers that drove $6.5 million in during its five-week runtime.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, while growing the mobile database to 1MM+ subscribers.
million
million
million
This POV (Point of View) series examines our clients actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these retail brands have quite a lot in common.
THE RETAILERS... • Were new to mobile marketing with Vibes and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their business objectives. That leveraged similar and proven tactics like mobile wallet, SMS and mobile web.
These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
All featured retail companies are fictitious brands created by Vibes to represent actual clients and illustrate actual results achieved, while protecting their identities.
Driving Real Business Outcomes |
• Are Fortune 500 brands that employ Vibes as their mobile marketing partner.
3
THE ASK Retailer D is a leading quickservice restaurant with over 2,000 locations across the United States. Building their brand has long been a top priority for Retailer D, and has helped establish them as one of the world’s most widely recognized QSR brands.
Always seeking innovative ways to build customer relationships, Retailer D saw mobile as not only a powerful engagement channel – but as a go-to strategy for driving in-store traffic and sales fast. To unlock new value with mobile, Retailer D tapped Vibes as their
enterprise partner and activated their latest national, branded gamified experience with mobile wallet to deliver offers and add new subscribers to their mobile database.
Retailer D’s participants were taken to a branded quiz where they could answer fun questions about Retailer D’s menu items. Once completed, participants were taken to a mobile form where they could fill in their name and phone number – and could also check a box to opt-in and receive Retailer D SMS alerts. Once their information was submitted, participants were rewarded with a personalized BOGO mobile wallet offer they could redeem in-store.
Saved mobile wallet offers were scanned at point-of-sale which was seamless for customers, and completely trackable for Retailer D. This represented a win-win for Retailer D and their customers. Retailer D was able to personalize, track and trigger reminder notifications to their customers to drive in-store traffic, while customers could save and redeem a free food order without needing to clip a coupon or remember to bring it in-store.
OUR SOLUTION Vibes’ customer success team worked with Retailer D to leverage mobile wallet offers as part of their gamified promotional experience. Having launched mobile wallet programs for large brands in the past, we saw significant potential for Retailer D to drive high audience engagement and redemption results with Apple Wallet & Android Pay – allowing customers to instantly and easily save Retailer D’s offers to their smartphones and redeem them in-store.
EXPIRES 12/31/16
John Smith
DETAILS
Tap “i” for details
143851
Driving Real Business Outcomes |
NAME
4
key takeaways
the business outcomes Delivering mobile wallet offers to participating customers was a massive success for Retailer D, and resulted in 750,000 mobile wallet offers being issued in less than two days. The initial results were so exciting that Retailer D increased their number of distributed offers for this program to two million to meet customer demand. Over the program’s five-week runtime, Retailer D drove 20% in-store mobile coupon redemption rates, while delivering expiration reminders to prompt customers who had yet to redeem as well.
This strategy drove an additional 9% redemption rate. As a whole, the program resulted in $6.5M in mobile wallet attributed sales revenue.
OFFERS ISSUED:
Retailer D’s gamified experience also presented the brand with the opportunity to build their mobile database. Retailer D successfully opted-in over 500,000 new mobile subscribers over the course of five weeks. Demonstrating the incredible potential for mobile wallet and messaging to drive results for their brand.
due to demand!
20%
9%
Redemption rate
Expiration reminder redemption rate
6.5M
$
Mobile wallet attributed revenue
EXPIRES 12/31/16
John Smith
DETAILS
Tap “i” for details
143851
Driving Real Business Outcomes |
NAME
5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Android Pay and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
Achiev
ing mu
lti-milli
al Busines
on dol
lar top
line re
venue
s Outcome
campa
igns w
ith mo
bile m
s
arketin
g
D
Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand, for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real, impactful numbers:
$18.5
$6.5
$18
Coupons for Apple’s Wallet & Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
A branded mobile quiz combined with personalized mobile wallet offers that drove $6.5 million in during its five-week runtime.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, while growing the mobile database to 1MM+ subscribers.
million
million
million
This POV (Point of View) series examines our clients actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these retail brands have quite a lot in common.
THE RETAILERS... • Were new to mobile marketing with Vibes and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their business objectives. That leveraged similar and proven tactics like mobile wallet, SMS and mobile web.
These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
All featured retail companies are fictitious brands created by Vibes to represent actual clients and illustrate actual results achieved, while protecting their identities.
Driving Real Business Outcomes |
• Are Fortune 500 brands that employ Vibes as their mobile marketing partner.
3
THE ASK Retailer D is a leading quickservice restaurant with over 2,000 locations across the United States. Building their brand has long been a top priority for Retailer D, and has helped establish them as one of the world’s most widely recognized QSR brands.
Always seeking innovative ways to build customer relationships, Retailer D saw mobile as not only a powerful engagement channel – but as a go-to strategy for driving in-store traffic and sales fast. To unlock new value with mobile, Retailer D tapped Vibes as their
enterprise partner and activated their latest national, branded gamified experience with mobile wallet to deliver offers and add new subscribers to their mobile database.
Retailer D’s participants were taken to a branded quiz where they could answer fun questions about Retailer D’s menu items. Once completed, participants were taken to a mobile form where they could fill in their name and phone number – and could also check a box to opt-in and receive Retailer D SMS alerts. Once their information was submitted, participants were rewarded with a personalized BOGO mobile wallet offer they could redeem in-store.
Saved mobile wallet offers were scanned at point-of-sale which was seamless for customers, and completely trackable for Retailer D. This represented a win-win for Retailer D and their customers. Retailer D was able to personalize, track and trigger reminder notifications to their customers to drive in-store traffic, while customers could save and redeem a free food order without needing to clip a coupon or remember to bring it in-store.
OUR SOLUTION Vibes’ customer success team worked with Retailer D to leverage mobile wallet offers as part of their gamified promotional experience. Having launched mobile wallet programs for large brands in the past, we saw significant potential for Retailer D to drive high audience engagement and redemption results with Apple Wallet & Android Pay – allowing customers to instantly and easily save Retailer D’s offers to their smartphones and redeem them in-store.
EXPIRES 12/31/16
John Smith
DETAILS
Tap “i” for details
143851
Driving Real Business Outcomes |
NAME
4
key takeaways
the business outcomes Delivering mobile wallet offers to participating customers was a massive success for Retailer D, and resulted in 750,000 mobile wallet offers being issued in less than two days. The initial results were so exciting that Retailer D increased their number of distributed offers for this program to two million to meet customer demand. Over the program’s five-week runtime, Retailer D drove 20% in-store mobile coupon redemption rates, while delivering expiration reminders to prompt customers who had yet to redeem as well.
This strategy drove an additional 9% redemption rate. As a whole, the program resulted in $6.5M in mobile wallet attributed sales revenue.
OFFERS ISSUED:
Retailer D’s gamified experience also presented the brand with the opportunity to build their mobile database. Retailer D successfully opted-in over 500,000 new mobile subscribers over the course of five weeks. Demonstrating the incredible potential for mobile wallet and messaging to drive results for their brand.
due to demand!
20%
9%
Redemption rate
Expiration reminder redemption rate
6.5M
$
Mobile wallet attributed revenue
EXPIRES 12/31/16
John Smith
DETAILS
Tap “i” for details
143851
Driving Real Business Outcomes |
NAME
5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Android Pay and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
