Driving Real Business Outcomes
Driving Re
Achiev
ing mu
lti-milli
al Busines
on dol
lar top
line re
venue
s Outcome
campa
igns w
ith mo
bile m
s
arketin
g
C
Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real ‘adult’ numbers such as:
million
$11
million
$18
Coupons for Apple’s Wallet and Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
An SMS-powered subscriber acquisition flow, enhanced with mobile wallet that drove over $11 million annually.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, and are growing the mobile database to 1MM+ subscribers.
$18.5
million
This POV (Point of View) article examines three actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these three retail brands have quite a lot in common.
All three retailers... • Were new to mobile marketing and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their unique business objectives, but leveraged similar and proven tactics like mobile wallet, SMS and mobile web. • Are Fortune 500 brands that employ Vibes as their mobile marketing partner. These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
*Retailers A, B and C are fictitious brands created by Vibes to represent actual clients and illustrate and communicate actual results achieved, while protecting the identity of those clients
Driving Real Business Outcomes | 3
WHEN WE LAST SAW RETAILER C They had run an aggressive doubledown campaign over a holiday weekend to grow their mobile database by more than 300,000 subscribers in just three days. This incredible spike in database growth
drove more than $7 million in mobile attributed revenue, and allowed Retailer C to project an annual value to their business of over $14 million.
try it! Text RETAILERC to 84237
Retailer c today Since debuting their results in our Business Outcomes POV, Retailer C’s incredible success has continued – solidifying them as a leading brand in mobile marketing. The success Retailer C experienced around their holidaythemed acquisition campaign allowed them to nail down key strategic best practices for growing their mobile database. The initial one-off $5 off $35 incentive to opt participants into their mobile database was so successful that Retailer C turned
this one-time campaign into full-fledged mobile acquisition program. Customers are now offered the incentive all year long, across all of Retailer C’s retail locations – powering Retailer C’s continued database growth. Retailer C has grown sophisticated enough to track program results at both the subscriber acquisition and revenue levels to paint a holistic mobile ROI picture for their organization.
When a consumer opts into Retailer C’s mobile database and receives their $5 off $35 incentive, the first message they receive from Retailer C directs them to the preference center, where they fill in their name, email address, zip code and fashion
then
300k
now
to
Subscribers
1MM+ Subscribers
Mobile attributed revenue growth then
future mobile innovation In the months since their initial Business Outcomes success story, Retailer C has done more than just grow their mobile database – they have invested in delivering better mobile messaging experiences to their subscribers. To do this, Retailer C launched their mobile messaging preference center, allowing their brand to deliver personalized and contextually relevant messaging to their mobile database.
Mobile database growth
segments they are interested in receiving messages about. Retailer C’s newfound ability to send segmented, targeted and personalized messaging to their mobile subscribers has certainly unlocked deeper engagement opportunities for the brand. Subscribers are now able to receive messaging that is contextual, and feels like it was crafted just for them – because it is. This has in turn increased subscriber loyalty and reduced opt-out rates, meaning that Retailer C is not only acquiring more subscribers than ever before – they are keeping them too.
$14
now
to
million
$18+ million
CONCLUSION
The case studies are here and the results are in: The mobile opportunity is real for brands and marketers. This is one of several exclusive, documented business outcomes stories we’ve published on behalf of our clients. To discover more business outcomes stories, go to www.vibes.com/resources driving-real-business-outcomes/
Driving Real Business Outcomes | 5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
Achiev
ing mu
lti-milli
al Busines
on dol
lar top
line re
venue
s Outcome
campa
igns w
ith mo
bile m
s
arketin
g
C
Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real ‘adult’ numbers such as:
million
$11
million
$18
Coupons for Apple’s Wallet and Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
An SMS-powered subscriber acquisition flow, enhanced with mobile wallet that drove over $11 million annually.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, and are growing the mobile database to 1MM+ subscribers.
$18.5
million
This POV (Point of View) article examines three actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these three retail brands have quite a lot in common.
All three retailers... • Were new to mobile marketing and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their unique business objectives, but leveraged similar and proven tactics like mobile wallet, SMS and mobile web. • Are Fortune 500 brands that employ Vibes as their mobile marketing partner. These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
*Retailers A, B and C are fictitious brands created by Vibes to represent actual clients and illustrate and communicate actual results achieved, while protecting the identity of those clients
Driving Real Business Outcomes | 3
WHEN WE LAST SAW RETAILER C They had run an aggressive doubledown campaign over a holiday weekend to grow their mobile database by more than 300,000 subscribers in just three days. This incredible spike in database growth
drove more than $7 million in mobile attributed revenue, and allowed Retailer C to project an annual value to their business of over $14 million.
try it! Text RETAILERC to 84237
Retailer c today Since debuting their results in our Business Outcomes POV, Retailer C’s incredible success has continued – solidifying them as a leading brand in mobile marketing. The success Retailer C experienced around their holidaythemed acquisition campaign allowed them to nail down key strategic best practices for growing their mobile database. The initial one-off $5 off $35 incentive to opt participants into their mobile database was so successful that Retailer C turned
this one-time campaign into full-fledged mobile acquisition program. Customers are now offered the incentive all year long, across all of Retailer C’s retail locations – powering Retailer C’s continued database growth. Retailer C has grown sophisticated enough to track program results at both the subscriber acquisition and revenue levels to paint a holistic mobile ROI picture for their organization.
When a consumer opts into Retailer C’s mobile database and receives their $5 off $35 incentive, the first message they receive from Retailer C directs them to the preference center, where they fill in their name, email address, zip code and fashion
then
300k
now
to
Subscribers
1MM+ Subscribers
Mobile attributed revenue growth then
future mobile innovation In the months since their initial Business Outcomes success story, Retailer C has done more than just grow their mobile database – they have invested in delivering better mobile messaging experiences to their subscribers. To do this, Retailer C launched their mobile messaging preference center, allowing their brand to deliver personalized and contextually relevant messaging to their mobile database.
Mobile database growth
segments they are interested in receiving messages about. Retailer C’s newfound ability to send segmented, targeted and personalized messaging to their mobile subscribers has certainly unlocked deeper engagement opportunities for the brand. Subscribers are now able to receive messaging that is contextual, and feels like it was crafted just for them – because it is. This has in turn increased subscriber loyalty and reduced opt-out rates, meaning that Retailer C is not only acquiring more subscribers than ever before – they are keeping them too.
$14
now
to
million
$18+ million
CONCLUSION
The case studies are here and the results are in: The mobile opportunity is real for brands and marketers. This is one of several exclusive, documented business outcomes stories we’ve published on behalf of our clients. To discover more business outcomes stories, go to www.vibes.com/resources driving-real-business-outcomes/
Driving Real Business Outcomes | 5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
