Driving Real Business Outcomes
Driving Re
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Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real ‘adult’ numbers such as:
million
$11
million
$18
Coupons for Apple’s Wallet and Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
An SMS-powered subscriber acquisition flow, enhanced with mobile wallet that drove over $11 million annually.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, and are growing the mobile database to 1MM+ subscribers.
$18.5
million
This POV (Point of View) article examines three actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these three retail brands have quite a lot in common.
All three retailers... • Were new to mobile marketing and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their unique business objectives, but leveraged similar and proven tactics like mobile wallet, SMS and mobile web. • Are Fortune 500 brands that employ Vibes as their mobile marketing partner. These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
*Retailers A, B and C are fictitious brands created by Vibes to represent actual clients and illustrate and communicate actual results achieved, while protecting the identity of those clients
Driving Real Business Outcomes | 3
WHEN WE LAST SAW RETAILER A In a little under three months, they had driven more than $2.3 million in mobile attributed revenue. Their mobile database was key in powering Retailer A’s mobile strategy, and the brand’s ability to incentivize new subscribers with an exclusive mobile wallet offer upon
subscribing drove more than $10 per opt-in, per subscriber. The momentum behind Retailer A’s program generated more than $10 million in mobile attributed revenue annually.
try it!
Text RETAILERA to 84237
Driving Real Business Outcomes | 4
retailer a today In the months since Retailer A shared their success story with us, they have continued to steadily grow their mobile database. Their initial acquisition program enhanced with an exclusive mobile wallet offer upon subscribing has become a mainstay in Retailer A’s mobile strategy – and it’s not hard to see why. The program’s consistently powerful ROI results speak for themselves.
Mobile attributed revenue per subscriber has surpassed their fiscal year 2014 mobile attributed revenue totals eight months into the year. Retailer A’s average revenue per opt-in has skyrocketed from $10 per opt-in to nearly $20 worth of in-store and online revenue per subscriber. The success of Retailer A’s mobile wallet enabled subscriber acquisition flow has them forecasting over $11 million in mobile attributed revenue in 2015.
With their mobile acquisition program leading the way, Retailer A
To execute on their more personalized mobile vision, Retailer
CONCLUSION
The case studies are here and the results are in: The mobile opportunity is real for brands and marketers. This is one of several exclusive, documented business
$10
A worked closely with Vibes to launch their mobile app’s message center. The message center allows Retailer A’s valuable app users to set their push messaging preferences in-app. From educational alerts to offers and promotional messaging, Retailer A has built out a holistic mobile messaging strategy that allows subscribers to define how they interact with the brand.
outcomes stories we’ve published on behalf of our clients. To discover more business outcomes stories, go to www.vibes.com/resources/ driving-real-business-outcomes.
now
to
per opt-in
$20 per opt-in
Mobile attributed revenue growth then
$10 million
future MOBILE INNOVATION The success Retailer A has unlocked in mobile marketing has been matched only by their commitment to innovating in the space. As a mobile engagement leader, Retailer A has dedicated themselves to finding better, smarter and more contextuallyrelevant ways to interact with their mobile customers.
then
now
to
$11+ million
What is mobile attributed revenue? Mobile Attributed Revenue (MAR) is revenue tracked through unique coupon codes which were only available on mobile, to mobile subscribers. MAR is revenue that is typically derived from a subscriber opting in or signing up, getting an offer, and redeeming that offer in store with a unique coupon code, which is critical to accurate ROI analysis.
Driving Real Business Outcomes | 5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
Achiev
ing mu
lti-milli
al Busines
on dol
lar top
line re
venue
s Outcome
campa
igns w
ith mo
bile m
s
arketin
g
A
Executive Summary The last 12 months have yielded some of the most powerful mobile business outcomes the industry has seen, and it’s not hard to see why. The continued rise of consumer mobile adoption has given marketers increased opportunities (and incentive) to test and identify mobile strategies that work. Read this exclusive case study from a Fortune 500 retail brand for a behind-the-scenes look into how marketers just like you are driving real ROI and financial business outcomes with mobile marketing.
Driving Real Business Outcomes | 2
These wins are measured in real ‘adult’ numbers such as:
million
$11
million
$18
Coupons for Apple’s Wallet and Android Pay have generated $18.5 million in less than one year, with 12% of all saved coupons being redeemed in-store.
An SMS-powered subscriber acquisition flow, enhanced with mobile wallet that drove over $11 million annually.
Activating marketing touch points with mobile CTAs that generated more than $18 million annually, and are growing the mobile database to 1MM+ subscribers.
$18.5
million
This POV (Point of View) article examines three actual mobile marketing success stories. While the companies, campaigns, strategies and measurable metrics may differ, you will find that these three retail brands have quite a lot in common.
All three retailers... • Were new to mobile marketing and saw seven figure business outcomes in less than 12 months. • Crafted a mobile marketing strategy to address their unique business objectives, but leveraged similar and proven tactics like mobile wallet, SMS and mobile web. • Are Fortune 500 brands that employ Vibes as their mobile marketing partner. These brands are trailblazing mobile marketing pioneers who have, in their respective industries, seized market share by embracing a mobile-first approach to customer relationship management.
*Retailers A, B and C are fictitious brands created by Vibes to represent actual clients and illustrate and communicate actual results achieved, while protecting the identity of those clients
Driving Real Business Outcomes | 3
WHEN WE LAST SAW RETAILER A In a little under three months, they had driven more than $2.3 million in mobile attributed revenue. Their mobile database was key in powering Retailer A’s mobile strategy, and the brand’s ability to incentivize new subscribers with an exclusive mobile wallet offer upon
subscribing drove more than $10 per opt-in, per subscriber. The momentum behind Retailer A’s program generated more than $10 million in mobile attributed revenue annually.
try it!
Text RETAILERA to 84237
Driving Real Business Outcomes | 4
retailer a today In the months since Retailer A shared their success story with us, they have continued to steadily grow their mobile database. Their initial acquisition program enhanced with an exclusive mobile wallet offer upon subscribing has become a mainstay in Retailer A’s mobile strategy – and it’s not hard to see why. The program’s consistently powerful ROI results speak for themselves.
Mobile attributed revenue per subscriber has surpassed their fiscal year 2014 mobile attributed revenue totals eight months into the year. Retailer A’s average revenue per opt-in has skyrocketed from $10 per opt-in to nearly $20 worth of in-store and online revenue per subscriber. The success of Retailer A’s mobile wallet enabled subscriber acquisition flow has them forecasting over $11 million in mobile attributed revenue in 2015.
With their mobile acquisition program leading the way, Retailer A
To execute on their more personalized mobile vision, Retailer
CONCLUSION
The case studies are here and the results are in: The mobile opportunity is real for brands and marketers. This is one of several exclusive, documented business
$10
A worked closely with Vibes to launch their mobile app’s message center. The message center allows Retailer A’s valuable app users to set their push messaging preferences in-app. From educational alerts to offers and promotional messaging, Retailer A has built out a holistic mobile messaging strategy that allows subscribers to define how they interact with the brand.
outcomes stories we’ve published on behalf of our clients. To discover more business outcomes stories, go to www.vibes.com/resources/ driving-real-business-outcomes.
now
to
per opt-in
$20 per opt-in
Mobile attributed revenue growth then
$10 million
future MOBILE INNOVATION The success Retailer A has unlocked in mobile marketing has been matched only by their commitment to innovating in the space. As a mobile engagement leader, Retailer A has dedicated themselves to finding better, smarter and more contextuallyrelevant ways to interact with their mobile customers.
then
now
to
$11+ million
What is mobile attributed revenue? Mobile Attributed Revenue (MAR) is revenue tracked through unique coupon codes which were only available on mobile, to mobile subscribers. MAR is revenue that is typically derived from a subscriber opting in or signing up, getting an offer, and redeeming that offer in store with a unique coupon code, which is critical to accurate ROI analysis.
Driving Real Business Outcomes | 5
About Vibes We help marketers unlock new revenue by arming them with the technology and guidance they need to succeed in mobile marketing. Catapult, our Mobile Relationship Management (MRM) platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple’s Passbook, Google Wallet and mobile web campaigns — all from a single interface. Vibes has delivered more than five billion mobile experiences on behalf of customers that include Sears, Home Depot, Pep Boys, Verizon and Allstate. The Common Short Code Administration (CSCA) recognizes Vibes as one of only four Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com.
www.vibes.com 312.753.6330 main 312.589.6960 sales [email protected]
