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Glossary and Tools
Part 2: Glossary & Tools Glossary Marketing Ecosystem The process by which you attract, convert and keep your ideal clients - your Marketing Mountain UDCA - Ultimate Desired Conversion Activity The ultimate goal you want your Marketing Ecosystem to achieve - WHAT - the top of your Marketing Mountain Client Avatar A documented and detailed profile of your ideal client - the person you want to purchase your UDCA - WHO - the bottom of your Marketing Mountain The Buyer Journey This is a well known and documented process that’s been studied over many years and shows the journey each of us goes through when making a purchase - the journey from bottom to top of your Marketing Mountain:
Micro-commitments Small, incremental commitments you get your ideal client to take as they move up the Marketing Mountain © Copyright Michelle Falzon
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The Tarzan Principle Building momentum by providing the “next step” for your ideal customer in the ideal way, at the earliest moment of need or interest (like Tarzan’s vines). Types of Traffic Owned, Earned and Paid. Lead Magnet Something of value that you provide to your ideal client for free, in exchange for their contact details e.g. eBook, Free Trial, Report, Quiz, Competition, Event. Step 2 Secret Applying the Tarzan Principle to the Thank You Page right after someone opts in for your Lead Magnet to move immediately from Attract to Nurture phase). Autoresponder Emails An automated sequence of emails based on set content and intervals and triggered by a specific action or result. Broadcast Emails An email sent to a specific audience at a specific time. eDM Electronic Direct Mail.
Tools MailChimp - Email Marketing Platform http://mailchimp.com/ LeadPages - Landing Page Tool https://www.leadpages.net/
© Copyright Michelle Falzon
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G et th e Copyright © 2016 We Are Content www.herbusiness.com
Glossary and Tools
Part 2: Glossary & Tools Glossary Marketing Ecosystem The process by which you attract, convert and keep your ideal clients - your Marketing Mountain UDCA - Ultimate Desired Conversion Activity The ultimate goal you want your Marketing Ecosystem to achieve - WHAT - the top of your Marketing Mountain Client Avatar A documented and detailed profile of your ideal client - the person you want to purchase your UDCA - WHO - the bottom of your Marketing Mountain The Buyer Journey This is a well known and documented process that’s been studied over many years and shows the journey each of us goes through when making a purchase - the journey from bottom to top of your Marketing Mountain:
Micro-commitments Small, incremental commitments you get your ideal client to take as they move up the Marketing Mountain © Copyright Michelle Falzon
1
The Tarzan Principle Building momentum by providing the “next step” for your ideal customer in the ideal way, at the earliest moment of need or interest (like Tarzan’s vines). Types of Traffic Owned, Earned and Paid. Lead Magnet Something of value that you provide to your ideal client for free, in exchange for their contact details e.g. eBook, Free Trial, Report, Quiz, Competition, Event. Step 2 Secret Applying the Tarzan Principle to the Thank You Page right after someone opts in for your Lead Magnet to move immediately from Attract to Nurture phase). Autoresponder Emails An automated sequence of emails based on set content and intervals and triggered by a specific action or result. Broadcast Emails An email sent to a specific audience at a specific time. eDM Electronic Direct Mail.
Tools MailChimp - Email Marketing Platform http://mailchimp.com/ LeadPages - Landing Page Tool https://www.leadpages.net/
© Copyright Michelle Falzon
2
G et th e Copyright © 2016 We Are Content www.herbusiness.com
