eme part3 subject line handout old

G et th e

Subject Line Worksheet

Part 3: Subject Line Worksheet Types of Subject Lines
 1.

Benefit

2. Urgency 3. Curiosity (use with caution) 4. Social Proof 5. Story 6. Passion / Personal 7. News / Publisher 8. How To 9. Personalise


Remember - keep it short, front load the benefit at start and avoid SPAM triggers.


© Copyright Michelle Falzon

1

Examples 1.

Benefit

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

2. Urgency

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________ © Copyright Michelle Falzon

2

3. Curiosity (use with caution)

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

4. Social Proof

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

© Copyright Michelle Falzon

3

5. Story

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

6. Passion / Personal

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

© Copyright Michelle Falzon

4

7. News / Publisher

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

8. How To

Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

© Copyright Michelle Falzon

5

9. Personalise




Now, you try: __________________________________________________ _____________________________________________________________ _____________________________________________________________

© Copyright Michelle Falzon

6

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