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Glossary and Tools

Part 4: Glossary & Tools Glossary Autoresponder
 An automated sequence of emails based on set content and intervals and triggered by a specific action or result Broadcast
 An email sent at a specific date and time CRM - Customer Relationship Management Tool (central database containing all client information) EMS - Email Marketing System (a tool for sending broadcast and autoresponder email sequences to specific lists) Annual Marketing Plan
 An overview of all your planned marketing activities for the year Broadcast Email Marketing Plan
 The Broadcast emails you are going to send to support your Annual Marketing Plan Cost Per Lead 
 = $ spent on advertising / # leads generated Revenue Per Lead 
 = $ generated / # leads generated Revenue Per Lead (lifetime) 
 = $ generated lifetime / # leads generated

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Tools CRM with EMS inbuilt Infusionsoft https://www.infusionsoft.com/ Ontraport https://ontraport.com/ HubSpot Inc http://www.hubspot.com/ ActiveCampaign http://www.activecampaign.com/

Standalone EMS MailChimp http://mailchimp.com/ AWeber http://www.aweber.com/ GetResponse https://www.getresponse.com/

CRM + EMS Combo eg: https://capsulecrm.com/ + http://mailchimp.com/

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