Feeding LookBook Engagement Data Into Eloqua

   

  How  To  Guide:   Feeding  LookBook  Engagement  Data  into  Eloqua     LookBook  Analytics  provide  “beyond  the  click”  data  on  engagement  with  the   content  of  your  LookBooks.  This  data  can  be  fed  into  Eloqua,  and  used  for  lead   scoring,  segmentation,  and  nurturing;  as  well  as  informing  your  subsequent   content  targeting.  

  Step  One:  Connect  your  LookBookHQ  account  to  Eloqua  [Setup]    

If  you  have  already  connected  your  LookBookHQ  and  Eloqua  accounts,  you   can  skip  this  entire  section  and  go  to  Step  Two:  Pushing  a  LookBookto   Eloqua.   1. Hover  your  mouse  over  “My  Profile”  on  the  top  left  of  your  screen;  click   “Settings.”                  

 

2. Scroll  down  to  the  “Integrated  Tools  &  Apps”  section  and  enter  your   Eloqua  login  credentials:  Company  name,  username,  and  password.  Click   the  submit  button  to  confirm.    

 

  3. You  should  see  the  “connected”  indicator,  which  shows  that  your  Eloqua   account  has  been  connected.    

         

 

Step  Two:  Pushing  a  LookBook  to  Eloqua  &  Initializing  the   LookBook  Custom  Object  

  You  have  connected  your  LookBookHQ  account  to  Eloqua,  and  now  you  need  to   initialize  your  LookBook  Custom  Objects  in  Eloqua.  Prior  to  this,  you  must  push  a   LookBook(s)  to  Eloqua,  to  create  a  corresponding  Custom  Object  for  it.     Before  proceeding  with  the  steps  below,  there  are  a  few  things  to  note:   • For  each  unique  LookBook  “pushed”  to  Eloqua,  there  is  a  Custom  Object   (formerly  Data  Card  Set)  created.   • For  each  unique  contact  who  receives  and  interacts  with  a  LookBook  sent   via  Eloqua  email,  a  Custom  Object  Record  (formerly  Data  Card)  is  created   within  the  aforementioned  Custom  Object.   • It  takes  approximately  one  hour  for  Eloqua  to  collect  the  LookBook   engagement  data,  after  a  contact  has  interacted  with  a  LookBook.     1. While  logged  into  your  LookBookHQ,  select  to  the  LookBook  of  your   choice  from  the  dashboard.                             2. Click  Sharing  &  Settings.    

 

  3. Click  “Push  to  Eloqua”    

    4. The  LookBook  has  now  been  pushed  to  Eloqua,  and  a  Custom  Object  has   been  created  for  it.  Confirm  this  by  checking  Contacts  >>  Custom  Objects   in  Eloqua.      

                             

 

Step  Three:  Configuring  LookBook  Custom  Objects  

  After  your  Custom  Object  has  been  created,  you  will  need  to  configure  the   display  name  field,  so  that  your  Custom  Object  Records  contain  a  proper   indentifier.       1. Select  the  Custom  Object,  and  open  its  details  editor.     2. From  the  dropdown  in  the  Display  Name  Field,  select  “Contact  Name”  and   click  save.  You  can  also  set  the  Email  Address  field  to  “Contact  Email”;   recommended,  but  not  mandatory.    

   

  3. After  your  LookBook’s  engagement  data  is  fed  into  Eloqua,  you  will  start  to   see  the  Custom  Object  Records  populated  for  each  unique  contact  that   interacted  with  your  LookBook.          

 

4. Viewing  a  Custom  Object  Record  should  reveal  the  following  fields:     • Contact  Name   • LookBook  Total  Tiles  Viewed   • LookBook  Total  Time  on  Tiles   • Tile  1  Time   • Tile  1  Views   • …  to  Tile  N