How To Guide: Feeding LookBook Engagement Data into Eloqua

   

  How  To  Guide:   Feeding  LookBook  Engagement  Data  into  Eloqua     LookBook  Analytics  provide  “beyond  the  click”  data  on  engagement  with  the   content  of  your  LookBooks.  This  data  can  be  fed  into  Eloqua,  and  used  for  lead   scoring,  segmentation,  and  nurturing;  as  well  as  informing  your  subsequent   content  targeting.  

  Preliminary  Step:  

It  is  recommended  that  you  complete  the  actions  in  the  “Embedding  a  LookBook   in  an  Eloqua  Email”  document,  before  performing  the  steps  in  this  document.    

Step  One:  Initializing  the  LookBook  Custom  Object  

  You  have  connected  your  LookBookHQ  account  to  Eloqua,  and  now  you  need  to   initialize  your  LookBook  Custom  Objects  in  Eloqua.       Before  proceeding  with  the  steps  below,  there  are  a  few  things  to  note:   • For  each  unique  LookBook  “pushed”  to  Eloqua,  there  is  a  Custom  Object   (formerly  Data  Card  Set)  created.   • For  each  unique  contact  who  receives  and  interacts  with  a  LookBook  sent   via  Eloqua  email,  a  Custom  Object  Record  (formerly  Data  Card)  is  created   within  the  aforementioned  Custom  Object.   • It  takes  approximately  one  hour  for  Eloqua  to  collect  the  LookBook   engagement  data,  after  a  contact  has  interacted  with  a  LookBook.     In  order  to  initialize  a  Custom  Object  for  a  LookBook,  you  must  push  the   LookBook  to  Eloqua.  If  you  already  did  this,  you  should  see  a  Custom  Object   created  for  it.  Confirm  this  by  checking  Contacts  >>  Custom  Objects  in  Eloqua.       Note  that  a  Custom  Object  contains  the  name  of  its  corresponding  LookBook.  

    If  you  have  pushed  a  LookBook  to  Eloqua,  you  can  move  on  to  the  next  section:   Step  Two.  However,  if  you  have  not  pushed  a  LookBook  to  Eloqua,  perform  the   actions  below:     1. While  logged  into  your  LookBookHQ,  select  to  the  LookBook  of  your   choice  from  the  dashboard.                             2. Click  Sharing  &  Settings.    

     

 

 

3. Under  Integrated  Tools  and  Apps,  click  “Push  to  Eloqua”    

    4. The  LookBook  has  now  been  pushed  to  Eloqua,  and  a  Custom  Object  has   been  created  for  it.  Confirm  this  by  checking  Contacts  >>  Custom  Objects   in  Eloqua.      

 

   

Step  Two:  Configuring  LookBook  Custom  Objects  

  After  your  Custom  Object  has  been  created,  you  will  need  to  configure  the   display  name  field,  so  that  your  Custom  Object  Records  contain  a  proper   indentifier.       1. Select  the  Custom  Object,  and  open  its  details  editor.     2. From  the  dropdown  in  the  Display  Name  Field,  select  “Contact  Name”  and   click  save.  You  can  also  set  the  Email  Address  field  to  “Contact  Email”;   recommended,  but  not  mandatory.    

 

   

3. After  your  LookBook’s  engagement  data  is  fed  into  Eloqua,  you  will  start  to   see  the  Custom  Object  Records  populated  for  each  unique  contact  that   interacted  with  your  LookBook.          

 

4. Viewing  a  Custom  Object  Record  should  reveal  the  following  fields:     • Contact  Name   • LookBook  Total  Tiles  Viewed   • LookBook  Total  Time  on  Tiles   • Tile  1  Time   • Tile  1  Views   • …  to  Tile  N