Kuwait Edition 1 Alargan
ALARGAN Towell has quickly grown and currently has four major projects in the pipeline at various stages of the development phase with a total cost of 787 million Omani Riyals. Kingdom of Saudi Arabia In accordance with ALARGAN’s regional strategy for expansion, ALARGAN Homes was established in Riyadh in 2006. ALARGAN has successfully forged alliances with prime strategic partners from all major provinces in the Kingdom of Saudi Arabia. ALARGAN Homes acquired a parcel of land to develop in Riyadh in 2006. The following year, a local bank placed a bid to purchase the entire project (to be delivered by 2011) under the terms that ALARGAN Homes would retain the role as lead developer. As of January 2008, ALARGAN Homes has seven other projects on the drawing board with a total project portfolio cost of US$ 1.6 billion. In total ALARGAN Homes has more than 5.7 million m² of land in the Kingdom of Saudi Arabia. One of ALARGAN Homes feature projects is Al-Sohoul, located near Al-Jubail in the Eastern Province of the Kingdom of Saudi Arabia. The development is a residential master planned community providing affordable housing for 5,000 people. Al-Sohoul will offer residents a range of community and recreational facilities that will also include a commercial component. Kingdom of Bahrain ALARGAN Bahrain was established in August 2005 to capitalise on the growing foreign investor interest in the Bahraini real estate market. ALARGAN conducted extensive due diligence on the needs of the Bahraini real estate market to identify possible opportunities. The study highlighted the lack of affordable residential units available for the average Bahraini family. ALARGAN partnered with a prominent high net-worth concern to incorporate a Bahraini company to pursue these opportunities. In accordance with ALARGAN’s strategy, Bahrain launched Saar Gate, its first project in the Kingdom. The project is a residential development consisting of two phases. Phase One comprises 102 villas and was fully sold out early on. Phase Two comprises 121 villas, 90 townhouses, and 36 apartments all situated in the prime area of Saar. Furthermore the project consists of a small commercial component that will serve the community. The market has proved extremely receptive to the project since its launch in November 2006. To capitalise on the popularity of the Saar Gate project ALARGAN Bahrain is currently developing a second project, Abu Gowa, also in the Saar area. Advisory Services ALARGAN International offers a full range of real estate advisory services in addition to its development activities. ALARGAN International’s executive management team is composed of professionals with diverse and established track records in the real estate investment advisory field, enabling the company to offer specific expertise in the area. In 2005 ALARGAN International was chosen by Global Investment House in Kuwait as the investment advisor for their first Gulf oriented real estate fund. The focus of the fund is on diversified residential developments with income producing assets to ensure an appropriate risk
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adjusted portfolio offering attractive returns to investors. The fund is 100% invested. Most recently ALARGAN International has been appointed as the fund advisor for Coast Investment and Development Company in Kuwait for their GCC Real Estate Fund. In addition to its investment advisory services the Business Development and Advisory Services team offers advice on real estate strategy and optimal real estate allocation to real estate companies under advisory and management agreements. The management team has extensive experience in all aspects of fund management that enables the company to offer highly skilled research and advisory services for individuals and corporate clients alike. As testament to this capability a respected government entity has recently executed an agreement with ALARGAN International to manage a number of developments on their behalf in the GCC.
RECENT DEVELOPMENTS Argan Business Park (ABP), a prestigious ninebuilding waterfront office complex in the Kuwait Free Trade Zone, is to be ALARGAN’s new inspirational green Head Quarters in Kuwait. ABP will be an island of tranquility showcasing optimal energy efficiency and state-of-the-art intelligent building features, creating a 21st Century smart office complex. Corporate Social Responsibility at ALARGAN ALARGAN strives to play an active role in raising environmental awareness. In June 2007 ALARGAN International Real Estate Company joined the prestigious United States Green Building Council (USGBC), making it the first Kuwaiti company to join this environmentally conscious organisation. Developed by the USGBC, the LEED (Leadership in Energy and Environment Development) building rating system measures certain criteria in order to grant certification. To that end ALARGAN is aiming for the highest rating (platinum) in LEED certification from the USGBC for its new headquarters within its stateof-the- art Argan Business Park project in the Free Trade Zone area. On a social note ALARGAN International is in advanced discussions with the Ministry of Social Affairs to establish an SOS Children’s Village for the orphan’s of Kuwait. SOS, the world’s largest orphan charity, works on the principle of providing children with a home, mother, siblings and a village community.
PROMOTION ALARGAN International Real Estate Company has a commanding branding strategy and is systematically working on fulfilling it through methodical marketing and communications plans. Sponsoring and partaking in major real estate forums is one of the promotional strategies ALARGAN embarks upon to promote its brand and corporate identity. Main forums ALARGAN has sponsored recently include: • ALARGAN group of companies participation in Cityscape each year since 2005. • ALARGAN International Real Estate Co. was the main sponsor for the First Gulf Forum for Engineering Project Development, hosted in Kuwait in January 2008.
LARGAN International Real Estate Co. •A sponsored the Euromoney conference which was held in Kuwait in March 2008. • ALARGAN Towell Investment Co. was the lead sponsor for the International Property Exhibition hosted in the Sultanate of Oman in April 2008. • ALARGAN Towell Investment Co. was a gold sponsor for the prestigious Oman Economic Forum held in April 2008. • ALARGAN International Diamond sponsor for GCC-Europe expo taking place in London – November 2008. Another major promotional strategy of ALARGAN is to promote sustainable practices in the real estate industry. By being environmental leaders, and more than willing to extend their environmental know-how to other real estate developers, ALARGAN can further showcase what its corporate identity stands for.
BRAND VALUES Their brand value is a reflection of their focus and strategy of providing unique housing solutions to the middle income segment. Nonetheless they will continue to pursue new markets and implement a vertical as well as horizontal growth strategy that that will allow them to take advantage of the full spectrum of the real estate value chain. This is what their tree stands for.
www.alargan.com
Things you didn’t know about
ALARGAN
In June 2007 ALARGAN International Real Estate Company joined the prestigious US Green Building Council (USGBC), making it the first Kuwaiti company to join this environmentally conscious organisation whose focus is the development of ‘green’ buildings. The term ‘green’ refers to the conservation of energy and water, the reduction of waste sent to landfills and the reduction of harmful green house gas emissions amongst other complementary targets such as providing a healthy working and living environment for building occupants. Furthermore ALARGAN International par tnered with the Kuwait Institute of Scientific Research (KISR) to cultivate 10,000 Argan trees in Kuwait. ALARGAN is aiming for the highest rating (platinum) in LEED certification (Leadership in Energy & Environment Development) from the USGBC for its new headquarters. ALARGAN International is in advanced discussions with the Ministry of Social Affairs to establish an SOS Children’s Village for the orphans of Kuwait. SOS is a non-denominational charity that cares for orphans under a system of long-term family-based care. The four core principles of SOS consist of providing children with a home, mother, siblings and a village community.
1/4/09 11:45:18 PM
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adjusted portfolio offering attractive returns to investors. The fund is 100% invested. Most recently ALARGAN International has been appointed as the fund advisor for Coast Investment and Development Company in Kuwait for their GCC Real Estate Fund. In addition to its investment advisory services the Business Development and Advisory Services team offers advice on real estate strategy and optimal real estate allocation to real estate companies under advisory and management agreements. The management team has extensive experience in all aspects of fund management that enables the company to offer highly skilled research and advisory services for individuals and corporate clients alike. As testament to this capability a respected government entity has recently executed an agreement with ALARGAN International to manage a number of developments on their behalf in the GCC.
RECENT DEVELOPMENTS Argan Business Park (ABP), a prestigious ninebuilding waterfront office complex in the Kuwait Free Trade Zone, is to be ALARGAN’s new inspirational green Head Quarters in Kuwait. ABP will be an island of tranquility showcasing optimal energy efficiency and state-of-the-art intelligent building features, creating a 21st Century smart office complex. Corporate Social Responsibility at ALARGAN ALARGAN strives to play an active role in raising environmental awareness. In June 2007 ALARGAN International Real Estate Company joined the prestigious United States Green Building Council (USGBC), making it the first Kuwaiti company to join this environmentally conscious organisation. Developed by the USGBC, the LEED (Leadership in Energy and Environment Development) building rating system measures certain criteria in order to grant certification. To that end ALARGAN is aiming for the highest rating (platinum) in LEED certification from the USGBC for its new headquarters within its stateof-the- art Argan Business Park project in the Free Trade Zone area. On a social note ALARGAN International is in advanced discussions with the Ministry of Social Affairs to establish an SOS Children’s Village for the orphan’s of Kuwait. SOS, the world’s largest orphan charity, works on the principle of providing children with a home, mother, siblings and a village community.
PROMOTION ALARGAN International Real Estate Company has a commanding branding strategy and is systematically working on fulfilling it through methodical marketing and communications plans. Sponsoring and partaking in major real estate forums is one of the promotional strategies ALARGAN embarks upon to promote its brand and corporate identity. Main forums ALARGAN has sponsored recently include: • ALARGAN group of companies participation in Cityscape each year since 2005. • ALARGAN International Real Estate Co. was the main sponsor for the First Gulf Forum for Engineering Project Development, hosted in Kuwait in January 2008.
LARGAN International Real Estate Co. •A sponsored the Euromoney conference which was held in Kuwait in March 2008. • ALARGAN Towell Investment Co. was the lead sponsor for the International Property Exhibition hosted in the Sultanate of Oman in April 2008. • ALARGAN Towell Investment Co. was a gold sponsor for the prestigious Oman Economic Forum held in April 2008. • ALARGAN International Diamond sponsor for GCC-Europe expo taking place in London – November 2008. Another major promotional strategy of ALARGAN is to promote sustainable practices in the real estate industry. By being environmental leaders, and more than willing to extend their environmental know-how to other real estate developers, ALARGAN can further showcase what its corporate identity stands for.
BRAND VALUES Their brand value is a reflection of their focus and strategy of providing unique housing solutions to the middle income segment. Nonetheless they will continue to pursue new markets and implement a vertical as well as horizontal growth strategy that that will allow them to take advantage of the full spectrum of the real estate value chain. This is what their tree stands for.
www.alargan.com
Things you didn’t know about
ALARGAN
In June 2007 ALARGAN International Real Estate Company joined the prestigious US Green Building Council (USGBC), making it the first Kuwaiti company to join this environmentally conscious organisation whose focus is the development of ‘green’ buildings. The term ‘green’ refers to the conservation of energy and water, the reduction of waste sent to landfills and the reduction of harmful green house gas emissions amongst other complementary targets such as providing a healthy working and living environment for building occupants. Furthermore ALARGAN International par tnered with the Kuwait Institute of Scientific Research (KISR) to cultivate 10,000 Argan trees in Kuwait. ALARGAN is aiming for the highest rating (platinum) in LEED certification (Leadership in Energy & Environment Development) from the USGBC for its new headquarters. ALARGAN International is in advanced discussions with the Ministry of Social Affairs to establish an SOS Children’s Village for the orphans of Kuwait. SOS is a non-denominational charity that cares for orphans under a system of long-term family-based care. The four core principles of SOS consist of providing children with a home, mother, siblings and a village community.
1/4/09 11:45:18 PM
