is also planning further regional expansions in Qatar, Dubai and Abu Dhabi. To date Nino can be found in these locations:Waterfront, Kuwait The original NINO restaurant on Kuwait’s scenic Gulf Road is a free standing location on a circular plot. The restaurant derives the highest sales in the up-market casual segment in Kuwait. The restaurant seats 220 patrons inside and another 24 patrons can be accommodated on the outside patio The Avenues, Kuwait The third restaurant of the NINO chain group which opened its doors at The Avenues Mall in 2006. The mall management indicated that NINO had reached the top position among the food and beverage destination spots. A fair accomplishment considering the mall operates
more than twenty seven established international restaurants chains and cafes. This restaurant can seat 120 patrons inside
BRAND VALUES Great things come out of Great Kitchens is the key message behind the Nino brand values. Consistency in everything is essential to ensure that customers keep on coming back to the restaurants:• High quality ingredients • High quality of cooking • High quality of service • High quality of experience
with a further 120 in the patio area. Seef District, Bahrain NINO occupies a strategic location on the Restaurant Row of the Al-Aali complex in Al-Seef district and signifies the first expansion of NINO outside of Kuwait, opening in 2005, and the introduction of Studio UDA as the principle designer of NINO www.nino-me.com restaurants. Seef District NINO seats Things you 180 patrons inside and another 20 patrons in the patio area.
RECENT DEVELOPMENTS Khobar and Riyadh, Saudi Arabia Under construction are two major locations in the Kingdom of Saudi Arabia. Khobar’s Al-Rashed mall and Riyadh’s Tahliya street are scheduled to open simultaneously in spring 2009, while Jeddah’s location is still under the design process.
PROMOTION Kharafi Global uses radio, print media, outdoor media
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and special promotions in its efforts to continuously increase the traffic and sales at NINO restaurants. The advertising campaigns are designed to communicate the distinctive aspects of the NINO concept and are targeted to appeal to its core customer base.
didn’t know about
NINO
Nino Seafront was the first to introduce a resident DJ in the restaurant scene in Kuwait from 1998, which had produced Nino’s own compilations and remixes. Nabeel Shuail, Ahlam, Nawal, Thekrai, Mostafa Amar, Star academy I all performed on the Nino Seafront stage on various occasions. Nino was the first to introduce Mini Burgers (ROUTINI - which means “small wheels” in Italian) in the region in the year 2000 and others followed suit, yet they sell 300,000 pieces of Routini’s a year. For Record trackers: Nino Kitchen has consumed since its operation began 229,243 lbs of Italian peeled tomatoes, 116,401 lbs of Parmesan cheese, 66,000 litres of Extra Virgin Olive Oil and 26,1897 lbs of Fresh Mushrooms.
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