Kuwait Edition 1 Bkme
has proven extremely popular and stresses the role of this channel within the local market.
the Bank of reduced operational costs, improved management and enhanced sales performance.
RECENT DEVELOPMENTS
bkme has had a successful year with many initiatives coming to fruition and landmark events, such as a first-ever television commercial for the revamped MyHassad, and the launch of the Special Fixed Deposits incentive which exceeded the Bank’s expectation in take up by customers. For the first time, bkme made its mark in the world of television with the conceptualisation and broadcast of a television commercial for the MyHassad draw programme offering ‘salary for life’ to winners in the monthly and quarterly draws. Supported by an extensive press and radio campaign the commercial ran during Ramadan and was widely acclaimed by the population of Kuwait. 2007 also saw the launch of the Special Fixed Deposits which won unprecedented recognition and popularity throughout the country. On the Credit Cards front, the Pearl Rewards Programme was launched with customers earning points for spending on their credit cards. bkme’s communication strategy in 2008 and 2009 is to outsmart the competitors by the creative usage of the media for greater advertising impact. They will also maintain the course of the AUB Group’s marketing strategy, presenting themselves as one bank to staff and customers alike.
This year has seen intense developments in the ebanking business with the capture of new alliances and solutions while maintaing the best customer service quality and an increased base of Merchants, Corporate Clients including Foreign Investors and GCC Banks, Payment Gateway
PRODUCT As part of the concerted effort to support the corporate policy of widening their customer base and increasing their market share bkme aimed at providing their customers with a “one-stopshop” for their banking needs. Customers have benefited from a number of new and enhanced products and services while attracting existing and new companies through incentives, offers and unique products. Their new Special Fixed Deposits has enjoyed remarkable success and has proved both attractive and highly competitve while MyHassad draw programme, advertised commercially for the first time on television, has contributed greatly to retail sales profits. In addition the innovative new Pearls Rewards Programme has proved extremely popular with its unique redemption facility on four major airlines. Not to mention also the instant Pearls Programme that offers customers great discounts from a wide range of merchants from every commercial segment be it electronics, garments, restaurants, health clubs and so on. With a sophisticated, channeled automated delivery service, bkme offers traditional and electronic banking and trading products and services directly to customers through a wide set of added-value features. Their online Trading Service responds to customers’ requests and demands swiftly, securely and internationally. Added to this specialised training has been offered to the VIP Trading Diwaniya, both in-house and at the customers’ premises. This
bkme.indd 3
relations, Segmented Retail and VIP Clients and so forth. With the new APTRA Promote software the Bank has become more capable of promoting and managing its marketing campaigns in cooperation with reputable organisations and partners. In addition the ATM cash deposit machines technology has been implemented in most bkme branches to allow more specific customer segments to benefit from this technology thus maintaining their funds both within and outside the Bank’s working hours. Moreover, effective June 1st 2008, bkme has been certified as a sub custodian for Kuwait Clearing Company. This provides protection for foreign investors and helps building trading relationships with major investment corporations’ banks, thus earning endorsements through their dealings. Also there has been much remarkable marketing activity and reoganisation in the Credit Card business with many new innovative products and services which achieved growth in both their client base and credit limit. ATM cards can now be issued in less than five minutes as opposed to three days it takes by bkme’s competitors. In addition bkme is the first bank to issue Visa and MasterCards with the chip technology to secure cards. Not only will this further secure cards, but also pave the way for contactless cards, paypass and other new card technologies currently employed in major European countries. The Customer Contact Centre, “Hayakom”, has seen valuable enhancements and technological improvements. One of the major projects implemented was the automatic routing of branch calls to the Customer Contact Centre. This universal facility, introducing new technological options, will offer customers the benefit of using a single number, offering a standardised form of delivery via a streamlined process. This will have the added advantage for
PROMOTION
BRAND VALUES Since its founding in 1941 bkme’s goal has been to mesh itself locally and regionally in order to improve and encourage the wellbeing of the social, economic and educational environment in which the Bank operates. This year has seen an increased effort to improve and expand both the extent and quality of service they provide to “Make life Simple” for their customers. Improving customer experience was the main focus of bkme. Customer service assessment and service excellence programmes were the main success factors that contributed to improving the level of customer satisfaction. Service quality has been improved to reach the targeted level resulting in the promotion of a culture of optimal positive thinking, to better understand and serve their external and internal customers in all areas.
www.bkme.com
Things you didn’t know about
bkme
In 1941, bkme was the first bank inaugurated in Kuwait, it was called the Iranian Imperial Bank at that time. bkme is the only bank in Kuwait that offers a weekly draw for the MyHassad Savings Draw account, besides the monthly and the quarterly draws. bkme is the first bank in Kuwait to launch the ATM card issuance inside branches in just five minutes.
1/3/09 1:39:45 AM
the Bank of reduced operational costs, improved management and enhanced sales performance.
RECENT DEVELOPMENTS
bkme has had a successful year with many initiatives coming to fruition and landmark events, such as a first-ever television commercial for the revamped MyHassad, and the launch of the Special Fixed Deposits incentive which exceeded the Bank’s expectation in take up by customers. For the first time, bkme made its mark in the world of television with the conceptualisation and broadcast of a television commercial for the MyHassad draw programme offering ‘salary for life’ to winners in the monthly and quarterly draws. Supported by an extensive press and radio campaign the commercial ran during Ramadan and was widely acclaimed by the population of Kuwait. 2007 also saw the launch of the Special Fixed Deposits which won unprecedented recognition and popularity throughout the country. On the Credit Cards front, the Pearl Rewards Programme was launched with customers earning points for spending on their credit cards. bkme’s communication strategy in 2008 and 2009 is to outsmart the competitors by the creative usage of the media for greater advertising impact. They will also maintain the course of the AUB Group’s marketing strategy, presenting themselves as one bank to staff and customers alike.
This year has seen intense developments in the ebanking business with the capture of new alliances and solutions while maintaing the best customer service quality and an increased base of Merchants, Corporate Clients including Foreign Investors and GCC Banks, Payment Gateway
PRODUCT As part of the concerted effort to support the corporate policy of widening their customer base and increasing their market share bkme aimed at providing their customers with a “one-stopshop” for their banking needs. Customers have benefited from a number of new and enhanced products and services while attracting existing and new companies through incentives, offers and unique products. Their new Special Fixed Deposits has enjoyed remarkable success and has proved both attractive and highly competitve while MyHassad draw programme, advertised commercially for the first time on television, has contributed greatly to retail sales profits. In addition the innovative new Pearls Rewards Programme has proved extremely popular with its unique redemption facility on four major airlines. Not to mention also the instant Pearls Programme that offers customers great discounts from a wide range of merchants from every commercial segment be it electronics, garments, restaurants, health clubs and so on. With a sophisticated, channeled automated delivery service, bkme offers traditional and electronic banking and trading products and services directly to customers through a wide set of added-value features. Their online Trading Service responds to customers’ requests and demands swiftly, securely and internationally. Added to this specialised training has been offered to the VIP Trading Diwaniya, both in-house and at the customers’ premises. This
bkme.indd 3
relations, Segmented Retail and VIP Clients and so forth. With the new APTRA Promote software the Bank has become more capable of promoting and managing its marketing campaigns in cooperation with reputable organisations and partners. In addition the ATM cash deposit machines technology has been implemented in most bkme branches to allow more specific customer segments to benefit from this technology thus maintaining their funds both within and outside the Bank’s working hours. Moreover, effective June 1st 2008, bkme has been certified as a sub custodian for Kuwait Clearing Company. This provides protection for foreign investors and helps building trading relationships with major investment corporations’ banks, thus earning endorsements through their dealings. Also there has been much remarkable marketing activity and reoganisation in the Credit Card business with many new innovative products and services which achieved growth in both their client base and credit limit. ATM cards can now be issued in less than five minutes as opposed to three days it takes by bkme’s competitors. In addition bkme is the first bank to issue Visa and MasterCards with the chip technology to secure cards. Not only will this further secure cards, but also pave the way for contactless cards, paypass and other new card technologies currently employed in major European countries. The Customer Contact Centre, “Hayakom”, has seen valuable enhancements and technological improvements. One of the major projects implemented was the automatic routing of branch calls to the Customer Contact Centre. This universal facility, introducing new technological options, will offer customers the benefit of using a single number, offering a standardised form of delivery via a streamlined process. This will have the added advantage for
PROMOTION
BRAND VALUES Since its founding in 1941 bkme’s goal has been to mesh itself locally and regionally in order to improve and encourage the wellbeing of the social, economic and educational environment in which the Bank operates. This year has seen an increased effort to improve and expand both the extent and quality of service they provide to “Make life Simple” for their customers. Improving customer experience was the main focus of bkme. Customer service assessment and service excellence programmes were the main success factors that contributed to improving the level of customer satisfaction. Service quality has been improved to reach the targeted level resulting in the promotion of a culture of optimal positive thinking, to better understand and serve their external and internal customers in all areas.
www.bkme.com
Things you didn’t know about
bkme
In 1941, bkme was the first bank inaugurated in Kuwait, it was called the Iranian Imperial Bank at that time. bkme is the only bank in Kuwait that offers a weekly draw for the MyHassad Savings Draw account, besides the monthly and the quarterly draws. bkme is the first bank in Kuwait to launch the ATM card issuance inside branches in just five minutes.
1/3/09 1:39:45 AM
