Kuwait Edition 1 Mr Baker
aging products will be discarded instead of discounted because the Mr. Baker philosophy firmly holds the belief that customers remember the quality of their food far longer than they do its price.
BRAND VALUES
RECENT DEVELOPMENTS
Items are categorised into nine families.:Cakes A class of products offered ever since the bakery chain’s inception, there are literally thousands of possibilities for customized cakes. Bread Chocolates Coffee sweets Fully handmade to match Arab tastes. Gelatos Mr. Baker offers the best Italian Gelato in Kuwait. It is currently the exclusive provider of Pregel, an Italian brand of Gelato. Saltees Sandwiches Croissants Arabic sweets One of the company’s most successful specialties, Mr. Baker now exports Arabic sweets to partners in Australia.
Kuwait’s baking products and desserts market is the most competitive in the Middle East and is constantly evolving. Mr. Baker is known to be a fast-paced, strong competitor with the ability to adapt quickly. In response to new trends in how people like to enjoy their products, Mr. Baker has begun expanding with Mr. Baker Cafés. Major malls and hang outs are being targeted as the new area of expansion. Customers will be given a relaxing atmosphere where they can sit back and enjoy the taste of cakes, chocolates and sandwiches. In response to growing health concerns with diabetes and obesity, a new range of products is being introduced to accommodate those individuals who closely monitor their health. Mr. Baker has forged a partnership with a doctor and dietician who is involved in the back-end production of several baking products. As of the beginning of 2008 Mr. Baker has begun exporting products to countries abroad. Several partnerships exist with distributors located throughout the region and as far away as Australia.
Being a locally-built brand, Mr. Baker is trusted to provide the widest variety of pastries, breads, classic desserts and anything else that can be ovenperfected at a prestigious level of quality. Mr. Baker uniquely imports the latest innovations in world-class baking while preserving the local ideals on which it was founded. The motto Mr. Baker operates under is “Life is Sweet”. This short, but sweet, term applies to everything associated with the sweet life memories Mr. Baker strives to be a part of. Mr. Baker contributes to birthday parties, anniversary celebrations, congratulatory events, weddings and simple “Thank you” gestures. In a transaction with Mr. Baker, the customer can expect to leave 100% of the hassle at the door. The ability to set standards and live by them has proven to be Mr. Baker’s most successful and notable quality. Every product must be as excellent on the inside as it is on the outside, without exception.
PROMOTION Mr. Baker relies heavily on traditional methods of promotion. Word of mouth advertising is the main vehicle used in promoting the company to the public. Therefore, by focusing its efforts on product improvement and innovation, it is promoting the brand in the most effective way possible. Unlike their competitors, Mr. Baker does not offer discounts on any of its products. Poor quality or
Things you didn’t know about
MR BAKER
In less than twelve years Mr. Baker went from just one single branch to twenty. If you take all the cakes Mr. Baker produces per year and pile them on top of each other they would surpass the height of 80 liberation towers. Mr. Baker consumes so much milk every year that if they shut down 1,500 cows would be out of business. Enough eggs are used for Mr. Baker’s products to cover a football field 34 times over.
MR BAKER.indd 3
1/4/09 11:38:15 PM
BRAND VALUES
RECENT DEVELOPMENTS
Items are categorised into nine families.:Cakes A class of products offered ever since the bakery chain’s inception, there are literally thousands of possibilities for customized cakes. Bread Chocolates Coffee sweets Fully handmade to match Arab tastes. Gelatos Mr. Baker offers the best Italian Gelato in Kuwait. It is currently the exclusive provider of Pregel, an Italian brand of Gelato. Saltees Sandwiches Croissants Arabic sweets One of the company’s most successful specialties, Mr. Baker now exports Arabic sweets to partners in Australia.
Kuwait’s baking products and desserts market is the most competitive in the Middle East and is constantly evolving. Mr. Baker is known to be a fast-paced, strong competitor with the ability to adapt quickly. In response to new trends in how people like to enjoy their products, Mr. Baker has begun expanding with Mr. Baker Cafés. Major malls and hang outs are being targeted as the new area of expansion. Customers will be given a relaxing atmosphere where they can sit back and enjoy the taste of cakes, chocolates and sandwiches. In response to growing health concerns with diabetes and obesity, a new range of products is being introduced to accommodate those individuals who closely monitor their health. Mr. Baker has forged a partnership with a doctor and dietician who is involved in the back-end production of several baking products. As of the beginning of 2008 Mr. Baker has begun exporting products to countries abroad. Several partnerships exist with distributors located throughout the region and as far away as Australia.
Being a locally-built brand, Mr. Baker is trusted to provide the widest variety of pastries, breads, classic desserts and anything else that can be ovenperfected at a prestigious level of quality. Mr. Baker uniquely imports the latest innovations in world-class baking while preserving the local ideals on which it was founded. The motto Mr. Baker operates under is “Life is Sweet”. This short, but sweet, term applies to everything associated with the sweet life memories Mr. Baker strives to be a part of. Mr. Baker contributes to birthday parties, anniversary celebrations, congratulatory events, weddings and simple “Thank you” gestures. In a transaction with Mr. Baker, the customer can expect to leave 100% of the hassle at the door. The ability to set standards and live by them has proven to be Mr. Baker’s most successful and notable quality. Every product must be as excellent on the inside as it is on the outside, without exception.
PROMOTION Mr. Baker relies heavily on traditional methods of promotion. Word of mouth advertising is the main vehicle used in promoting the company to the public. Therefore, by focusing its efforts on product improvement and innovation, it is promoting the brand in the most effective way possible. Unlike their competitors, Mr. Baker does not offer discounts on any of its products. Poor quality or
Things you didn’t know about
MR BAKER
In less than twelve years Mr. Baker went from just one single branch to twenty. If you take all the cakes Mr. Baker produces per year and pile them on top of each other they would surpass the height of 80 liberation towers. Mr. Baker consumes so much milk every year that if they shut down 1,500 cows would be out of business. Enough eggs are used for Mr. Baker’s products to cover a football field 34 times over.
MR BAKER.indd 3
1/4/09 11:38:15 PM
