Aroma Coffee Brand Guidelines
AROMA COFFEE
BRAND GUIDELINES The Aroma Brand Logo There are 2 Aroma coffee logo layouts. Version 1: Linear Version 2: Roundel Figure 1 shows the roundel logo version on a white background with 2 colours pantone 144c (orange) & black. This is used for example on stationery, food stickers,
Figure 1
Figure 2
packaging and embroidery on white fabric. Figure 2 shows the logo on black background roundel. This is used primarily on roundel signs, fabric embroidery with black background and disposable coffee cups. Figure 3 shows the linear logo on a black background. This is used primarily for signs (both illuminated and non illuminated). Figure 4 shows the linear logo on a white background.
Figure 3
Note: Logo should not be used within a black box on a white background. Logo used should be determined by background application colour. Logo should also not be use on a photographic background. Figure 4
White
Black
White
Black
Colours The 3 main colours in the Aroma Coffee Bar logo are as follows:
Pantone 144c
Pantone 144c
Pantone 144c
Black
Font The Aroma logo is a unique creation so it should not be recreated with any font. The descriptive line (eg. coffee bar) font is Gill Sans (excluding ‘Aroma Plus’). The description line varies according the application. The 4 descriptions are: 1)Aroma Coffee Bar
2) Aroma Coffee house
3) Aroma Plus
4) Aroma Coffee
Note: These descriptive lines should not be recreated. All logos are available in vector and bitmap format upon request.
Design Guidelines Keep it pure and simple Never stretch or distort the Aroma Coffee Bar logo Never try to recreate the Aroma Coffee Bar logo. Never use any colours other than those specified above. Never crop the Aroma Coffee logo Do not add taglines to the logo unless approved. Do not use add drop shadows ,bevelled or any other 3d effects on the logo.
White
BRAND GUIDELINES The Aroma Brand Logo There are 2 Aroma coffee logo layouts. Version 1: Linear Version 2: Roundel Figure 1 shows the roundel logo version on a white background with 2 colours pantone 144c (orange) & black. This is used for example on stationery, food stickers,
Figure 1
Figure 2
packaging and embroidery on white fabric. Figure 2 shows the logo on black background roundel. This is used primarily on roundel signs, fabric embroidery with black background and disposable coffee cups. Figure 3 shows the linear logo on a black background. This is used primarily for signs (both illuminated and non illuminated). Figure 4 shows the linear logo on a white background.
Figure 3
Note: Logo should not be used within a black box on a white background. Logo used should be determined by background application colour. Logo should also not be use on a photographic background. Figure 4
White
Black
White
Black
Colours The 3 main colours in the Aroma Coffee Bar logo are as follows:
Pantone 144c
Pantone 144c
Pantone 144c
Black
Font The Aroma logo is a unique creation so it should not be recreated with any font. The descriptive line (eg. coffee bar) font is Gill Sans (excluding ‘Aroma Plus’). The description line varies according the application. The 4 descriptions are: 1)Aroma Coffee Bar
2) Aroma Coffee house
3) Aroma Plus
4) Aroma Coffee
Note: These descriptive lines should not be recreated. All logos are available in vector and bitmap format upon request.
Design Guidelines Keep it pure and simple Never stretch or distort the Aroma Coffee Bar logo Never try to recreate the Aroma Coffee Bar logo. Never use any colours other than those specified above. Never crop the Aroma Coffee logo Do not add taglines to the logo unless approved. Do not use add drop shadows ,bevelled or any other 3d effects on the logo.
White
