BCBGMAXAZRIA &POLYVORE
CAMPAIGN CASE STUDY
BCBGMAXAZRIA & POLYVORE Maximized reach, advocacy, and awareness through Polyvore Engagement Products
CAMPAIGN GOALS • Grow brand awareness and product discovery • Encourage brand advocacy
SOLUTION PROMOTED CHALLENGE: Activated influencers to create branded Sets inspired by BCBGMAXAZRIA products PROMOTED COLLECTION IN-STREAM: Created awareness through highly visible product placements in feed PROMOTED COLLECTION IN EDITOR: Prominently featured products where all creation happens
BUILDING BRAND ADVOCATES BCBG.com saw product and set engagement double during the campaign 3x
3x
90% MORE
PRODUCT & SET IMPRESSIONS
INCREASE IN DAILY SETS CREATED
INCREASE IN PRODUCT SHARES
50% of all social media traffic driven to BCBG originated from Polyvore
We are glad to be a part of a program that allows our customers, along with style enthusiasts everywhere, to actively engage and interact with BCBG. We’re thrilled to give them a voice and presence within our brand. —DIGITAL MARKETING ASSISTANT MANAGER, BCBGMAXAZRIA
13% of Polyvore outbound traffic was due to Engagement Products
COMPARING ALL BCBG PAID SOCIAL MEDIA ADVERTISING BETWEEN 11/22-12/16. POLYVORE, BCBG INTERNAL DATA.
BCBGMAXAZRIA & POLYVORE Maximized reach, advocacy, and awareness through Polyvore Engagement Products
CAMPAIGN GOALS • Grow brand awareness and product discovery • Encourage brand advocacy
SOLUTION PROMOTED CHALLENGE: Activated influencers to create branded Sets inspired by BCBGMAXAZRIA products PROMOTED COLLECTION IN-STREAM: Created awareness through highly visible product placements in feed PROMOTED COLLECTION IN EDITOR: Prominently featured products where all creation happens
BUILDING BRAND ADVOCATES BCBG.com saw product and set engagement double during the campaign 3x
3x
90% MORE
PRODUCT & SET IMPRESSIONS
INCREASE IN DAILY SETS CREATED
INCREASE IN PRODUCT SHARES
50% of all social media traffic driven to BCBG originated from Polyvore
We are glad to be a part of a program that allows our customers, along with style enthusiasts everywhere, to actively engage and interact with BCBG. We’re thrilled to give them a voice and presence within our brand. —DIGITAL MARKETING ASSISTANT MANAGER, BCBGMAXAZRIA
13% of Polyvore outbound traffic was due to Engagement Products
COMPARING ALL BCBG PAID SOCIAL MEDIA ADVERTISING BETWEEN 11/22-12/16. POLYVORE, BCBG INTERNAL DATA.
