eme part3 glossary and tools handout old
G et th e
Glossary and Tools
Part 3: Glossary & Tools Glossary Call To Action (CTA) The instruction you are giving the person reading/viewing/listening to your content regarding what they need to do next. Cart Abandonment The number of people who initiate a transaction with you by adding an item to your shopping cart or order form and then do not complete the transaction. Cart abandonment is often expressed as a percentage of total cart visits. Segmentation Dividing your email list into various segments based on pre-defined criteria. Micro-commitments Small, incremental commitments you get your ideal client to take as they move up the Marketing Mountain.
Tools Email Testing Software Litmus https://litmus.com/ Spam Checking Software SpamAssassin http://spamassassin.apache.org/ Surveys Survey Monkey www.surveymonkey.com Wufoo www.wufoo.com Books Influence, The Psychology of Persuasion - Robert Cialdini http://bit.ly/RobertCialdini_influence © Copyright Michelle Falzon
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G et th e Copyright © 2016 We Are Content www.herbusiness.com
Glossary and Tools
Part 3: Glossary & Tools Glossary Call To Action (CTA) The instruction you are giving the person reading/viewing/listening to your content regarding what they need to do next. Cart Abandonment The number of people who initiate a transaction with you by adding an item to your shopping cart or order form and then do not complete the transaction. Cart abandonment is often expressed as a percentage of total cart visits. Segmentation Dividing your email list into various segments based on pre-defined criteria. Micro-commitments Small, incremental commitments you get your ideal client to take as they move up the Marketing Mountain.
Tools Email Testing Software Litmus https://litmus.com/ Spam Checking Software SpamAssassin http://spamassassin.apache.org/ Surveys Survey Monkey www.surveymonkey.com Wufoo www.wufoo.com Books Influence, The Psychology of Persuasion - Robert Cialdini http://bit.ly/RobertCialdini_influence © Copyright Michelle Falzon
1
G et th e Copyright © 2016 We Are Content www.herbusiness.com
