HELLO REWARDS MAKES ADVENTURE REWARDING
HELLO REWARDS MAKES ADVENTURE REWARDING Volume 7 | November 2016
Hello Rewards Ac0vity Update
Hello Rewards Guest Recogni0on Program
CENDYN CRM LAUNCHED
We evolved our Hello Rewards customer experience, CRM capabili0es and advanced our RevPak guest management systems by with a more modern and technologically advanced solu0on from Cendyn. Among the numerous advantages of switching to Cendyn, some of the most visible changes include: • Updated one-‐on-‐one and one-‐to-‐many marke0ng communica0ons with dynamic content messaging, personalized to each recipient • Hello Rewards member portal enhancements • Improvements to the Hello Rewards enrollment process
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November 2016
Performance Stats
Upcoming Promos
TOP 3 MEMBER CONTRIBUTION
CYBER MONDAY SALE
1. Red Lion Templins Hotel: 40.15% 2. Hotel RL Olympia: 25.05% 3. Red Lion Inn & Suites Bothell: 22.69%
The Cyber Monday Sale kicks off on November 16. This is a limited 0me offer available at Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse and SeMle Inn proper0es.
HELLO REWARDS FALL PROMOS
In September, we kicked off two exclusive offers for Hello Rewards Members and American Express cardholders. HELLO REWARDS MEMBER EXCLUSIVE This promo offered guests a chance to win a $100-‐A-‐Day Giveaway, plus 40% off room rates at all Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and SeMle Inn proper0es. The cross-‐channel marke0ng strategy featured affiliate network marke0ng and membership email campaigns. The discrete offer was only available through October and revenue generated from the campaign totaled $106,000 in October alone and $196,700 overall, $193,000 of that during low-‐occupancy months. AMERICAN EXPRESS CARDHOLDER EXCLUSIVE
This offer runs through December 30, 2016 but already has shown impressive results. This promo0on offers 40% off and is being marketed by AMEX through their channels.
OFFER DETAILS Up to 30% off discount, up to 40% off for Hello Rewards members BOOKING DATES: Nov. 16 -‐ 28, 2016 STAY DATES: Nov. 16-‐Dec. 30, 2016
WINTER SALE Following our Cyber Monday Sale, we will con0nue to drive bookings and introduce Hello Rewards to new audiences with our winter campaign that will run through the end of the year. OFFER DETAILS Up to 20% off discount, up to 30% off for Hello Rewards members BOOKING DATES: Nov. 29, 2016 -‐ Jan. 13, 2017
In October, the promo generated $11,322 with a running total of $43,714. Future bookings stand at $14,961 with room to grow. The total revenue between these two promos is $240,414..
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November 2016
MEMORIES OF GOOD TIMES ARE MORE POWERFUL THAN MEMORIES OF GREAT SAVINGS.
LET’S GET SOCIAL
Need some ideas on how to promote Hello Rewards on social media? Here are some posts that you can use to increase your property’s membership base.
For more informa0on, contact:
Ramsey Pruchnic
• Say hello to a beMer loyalty program. Join Hello Rewards and earn free stays, upgrades, surprise perks and more. Join today. #hellorewards
VP, Rela0onship Marke0ng and Data Management Plajorms [email protected] 509-‐777-‐6260
Brige[e Pence
• Hello Rewards members have exclusive access to the Hello Rewards Rate, our best rate guarantee. Join today. #hellorewards
Director of Rela0onship Marke0ng [email protected] 509-‐850-‐6955
• You can direct these social posts to the Sign Up page in the Member Portal: myhellorewards.com
-‐ 3 -‐
Hello Rewards Ac0vity Update
Hello Rewards Guest Recogni0on Program
CENDYN CRM LAUNCHED
We evolved our Hello Rewards customer experience, CRM capabili0es and advanced our RevPak guest management systems by with a more modern and technologically advanced solu0on from Cendyn. Among the numerous advantages of switching to Cendyn, some of the most visible changes include: • Updated one-‐on-‐one and one-‐to-‐many marke0ng communica0ons with dynamic content messaging, personalized to each recipient • Hello Rewards member portal enhancements • Improvements to the Hello Rewards enrollment process
-‐ 1 -‐
November 2016
Performance Stats
Upcoming Promos
TOP 3 MEMBER CONTRIBUTION
CYBER MONDAY SALE
1. Red Lion Templins Hotel: 40.15% 2. Hotel RL Olympia: 25.05% 3. Red Lion Inn & Suites Bothell: 22.69%
The Cyber Monday Sale kicks off on November 16. This is a limited 0me offer available at Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse and SeMle Inn proper0es.
HELLO REWARDS FALL PROMOS
In September, we kicked off two exclusive offers for Hello Rewards Members and American Express cardholders. HELLO REWARDS MEMBER EXCLUSIVE This promo offered guests a chance to win a $100-‐A-‐Day Giveaway, plus 40% off room rates at all Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and SeMle Inn proper0es. The cross-‐channel marke0ng strategy featured affiliate network marke0ng and membership email campaigns. The discrete offer was only available through October and revenue generated from the campaign totaled $106,000 in October alone and $196,700 overall, $193,000 of that during low-‐occupancy months. AMERICAN EXPRESS CARDHOLDER EXCLUSIVE
This offer runs through December 30, 2016 but already has shown impressive results. This promo0on offers 40% off and is being marketed by AMEX through their channels.
OFFER DETAILS Up to 30% off discount, up to 40% off for Hello Rewards members BOOKING DATES: Nov. 16 -‐ 28, 2016 STAY DATES: Nov. 16-‐Dec. 30, 2016
WINTER SALE Following our Cyber Monday Sale, we will con0nue to drive bookings and introduce Hello Rewards to new audiences with our winter campaign that will run through the end of the year. OFFER DETAILS Up to 20% off discount, up to 30% off for Hello Rewards members BOOKING DATES: Nov. 29, 2016 -‐ Jan. 13, 2017
In October, the promo generated $11,322 with a running total of $43,714. Future bookings stand at $14,961 with room to grow. The total revenue between these two promos is $240,414..
-‐ 2 -‐
November 2016
MEMORIES OF GOOD TIMES ARE MORE POWERFUL THAN MEMORIES OF GREAT SAVINGS.
LET’S GET SOCIAL
Need some ideas on how to promote Hello Rewards on social media? Here are some posts that you can use to increase your property’s membership base.
For more informa0on, contact:
Ramsey Pruchnic
• Say hello to a beMer loyalty program. Join Hello Rewards and earn free stays, upgrades, surprise perks and more. Join today. #hellorewards
VP, Rela0onship Marke0ng and Data Management Plajorms [email protected] 509-‐777-‐6260
Brige[e Pence
• Hello Rewards members have exclusive access to the Hello Rewards Rate, our best rate guarantee. Join today. #hellorewards
Director of Rela0onship Marke0ng [email protected] 509-‐850-‐6955
• You can direct these social posts to the Sign Up page in the Member Portal: myhellorewards.com
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