Iowa Tennis Association Fall 2015 Meeting

Iowa Tennis Association Fall 2015 Meeting Committee: Marketing & Membership Committee Members:

Committee Chair: Richard Dedor

2015 Summary  Overview o 2015 was a year of transition for the Marketing Membership Committee. Our focus was on growing our engagement in the digital world while developing a plan for deeper community engagement in 2016. o Our goals include: supporting other committees in marketing our efforts across Iowa. Attending local events to promote and grow the game. Reward USTA Iowa members for their play and passion.  Social Media (Through August 31, 2015) o Facebook  Total fans increased 94, or 82.5%.  Total content impressions: 7,934 o Twitter  Total fans increased 76, or 542.9%.  Total content impressions: 11,200  Website Traffic (Through September 10, 2015) o Total Visitors: 7,074 o Unique Visitors: 5,005 o Page Views: 14,519 o Average Time on Site: 1:26 o Top Content:  Home: 6,166 Visits  /Tournaments/Tournaments/: 1,628  /USTA_League_Tennis/: 726  /Juniors/Junior_Competitionin_Iowa/: 685  /USTA_League_Tennis/league_tennis_info/: 433  /USTA_League_Tennis/championship/: 404  /district_awards/: 384  /Adults_/_Seniors/Contact_Us/: 344  Membership Review o Individual  December 2014: 2,917  June 2015: 2,860  % Change: -1.9%  2014 Change: -7.7% o Organizational  December 2014: 81

June 2015: 77  % Change: -4.9%  2014 Change: +12.5% Engagement Marketing Campaign o Ad placed in New News driving people to go to Facebook to enter to be the “Fan of the Month” o Despite email promotions and social postings (Facebook & Twitter), we only received one entry. o What does this mean?  We have work to do to create the engaged social audience. 

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2016 Plan & Budget  2016 Budget Request: $500 o Promotional Items: $400 o Shipping: $100