Magazine Media Tells and Sells

LINDA THOMAS BROOKS President & Chief Executive Officer

10.09.17

@mpamagmedia | @runltb | #mpatellsandsells

MAGAZINE MEDIA TELLS AND SELLS

THE RHETORIC IGNORES THE REALITY

WHAT IS SPECIAL ABOUT MAGAZINES?

Magazine media builds brands and sells product in a safe and transparent environment with demonstrable results and more rigor to prove it than anyone else

THE RHETORIC IGNORES THE ROLE

THE HIERARCHY OF ADVERTISING EFFECTS BRAND AWARENESS/FAMILIARITY MESSAGE ASSOCIATION BRAND FAVORABILITY PURCHASE INTENT

THE RHETORIC IGNORES THE REACH

MAGAZINE MEDIA 360° BRAND AUDIENCE REPORT

AUDIENCE SIZE BY PLATFORM (IN MILLIONS)

2000

1500 Total MM360° Print+Digital 1000 Web Mobile 500

Video

0

Sources for Print+Digital Audiences: GfK MRI's Survey of the American Consumer® and Ipsos Affluent Survey USA Sources for Online platforms: comScore and Nielsen Online

Audience Trend by Platform

TOP 10 TV SHOWS

TOP 10 MAGAZINES

(Adults 18-49 in 2016-17 Season)

(Adults 18-49 MRI Spring 2017)

The Walking Dead AMC

8.0

People

15.6

Sunday Night Football NBC

6.9

Better Homes & Gardens

12.7

Thursday Night Football NBC

5.2

National Geographic

12.4

Thursday Night Football CBS

5.0

The Costco Connection

9.4

The Big Bang Theory CBS

4.9

Cosmopolitan

8.3

This Is Us NBC

4.8

ESPN The Magazine

8.0

Empire FOX

4.3

Sports Illustrated

7.6

NFL Monday Night Football ESPN

3.9

Game Informer

7.0

Modern Family ABC

3.7

Parents

6.6

Grey’s Anatomy ABC

3.5

Men’s Health

6.3

Source: Nielsen Media Research, 2016-2017 season to date through May 14, 2017, in ratings points. Nielsen prelim Live+7 Day, Prime, Originals only, Programs with majority of telecasts airing in season. Excludes: Repeats, Specials, Post-Season Sports, Pre/Post Sports Commentary, Mini-Series (