SHOPAKIRA &POLYVORE
CAMPAIGN CASE STUDY
SHOPAKIRA & POLYVORE
CHICAGO-BASED BOUTIQUE DOUBLES CLICKS WITH BOTH PAID AND ORGANIC EFFORTS
CAMPAIGN GOALS • Grow brand presence on Polyvore • Engage a highly-desirable audience • Drive site traffic and product purchase consideration
SOLUTION PROMOTED PRODUCTS: Always-on product promotion in the Polyvore Shop ORGANIC: Planned content creation and member engagement
MAKING AN IMPACT Polyvore is ShopAkira’s #1 socialmedia referrer 65% of social traffic originated from Polyvore 3x boost in organic and paid product impressions 112% lift in brand engagements including sets created, sharing, commenting, and liking 5x gain in member-created content
Polyvore has consistently been one of our top sources of traffic and sales. Not only has Promoted Products worked well for our eclectic offerings, but we were excited to see organic traffic growth. —STEPHANIE HSIEH DIGITAL MARKETING AT SHOPAKIRA
POLYVORE INTERNAL DATA, 9/1/14-2/28/15 VS. 3/3/14-8/31/14. SHOPAKIRA EXTERNAL TRAFFIC DATA, FEB ’15.
SHOPAKIRA & POLYVORE
CHICAGO-BASED BOUTIQUE DOUBLES CLICKS WITH BOTH PAID AND ORGANIC EFFORTS
CAMPAIGN GOALS • Grow brand presence on Polyvore • Engage a highly-desirable audience • Drive site traffic and product purchase consideration
SOLUTION PROMOTED PRODUCTS: Always-on product promotion in the Polyvore Shop ORGANIC: Planned content creation and member engagement
MAKING AN IMPACT Polyvore is ShopAkira’s #1 socialmedia referrer 65% of social traffic originated from Polyvore 3x boost in organic and paid product impressions 112% lift in brand engagements including sets created, sharing, commenting, and liking 5x gain in member-created content
Polyvore has consistently been one of our top sources of traffic and sales. Not only has Promoted Products worked well for our eclectic offerings, but we were excited to see organic traffic growth. —STEPHANIE HSIEH DIGITAL MARKETING AT SHOPAKIRA
POLYVORE INTERNAL DATA, 9/1/14-2/28/15 VS. 3/3/14-8/31/14. SHOPAKIRA EXTERNAL TRAFFIC DATA, FEB ’15.
