Kuwait Edition 1 Midas
latest trends in home fashion. Their merchandisers diligently scour exhibitions throughout the USA, Europe and the Far East for new inspiration and the result is a product range that is unmatched in quality, style, variety, price and value. Midas ensures only superior brands are offered at its showrooms, thanks to its partnerships with over 100 of the top international manufacturers of furniture, accessories and home fashion merchandise. With a core of leading furniture brands such as Ashley Furniture Industries-USA (the largest home furniture manufacturer in the world), HNI International USA (the second largest office furniture manufacturer in the world), SIA (the leading French home furniture company) and KARE Design of Germany, Midas strengthens its position every year with an array of quality products, designs and trends from all its partners. Midas maintains its policy of advertising its partners’ brands and reinforcing their brand image and quality in order to distance itself from competitors offering non-branded, ‘copycat’ products.
Creativity in transforming and reinforcing customer perception with Midas products remains at the heart of all campaigns. Core fundamental principles aimed at reducing customer risks when purchasing from Midas through warranties, free after-sales maintenance and flexible return policies are all backed by knowledgeable and well trained sales staff.
BRAND VALUES
RECENT DEVELOPMENTS With a passion for innovation and change Midas relentlessly develops and improves its products and services. Its showrooms are renovated annually and new products and concepts are introduced throughout the year. Themes change with every season while the showrooms remain full of life and inspiration. Midas continues to expand its operations beyond Kuwait. In addition to the Jordan and Iraq branches, franchised operations are being opened in Qatar, UAE and Saudi Arabia in 2008 and 2009, with even more in the pipeline. Midas expects to operate in eight markets by 2012.
PROMOTION Midas’ promotional strategy focuses on reinforcing the brand loyalty through a variety of tools ranging from advertising and sales promotion activities, to printed materials, public relations and events. It recognises the value of the Midas brand and takes care in shaping its brand image and positioning itself as a leader in quality and value.
Midas promotes peace of mind, luxury and lifestyle. High quality products at affordable prices on top-branded products keep customers coming back for more. Fundamental values • Provide only high quality products that offer the best value for money. • Innovative display of a wide variety of the latest styles and products • Superior customer and after-sales service. Midas has established long term partnerships with world-class suppliers who offer the best branded quality products at very competitive price levels. The widest variety of the latest styles of home and office furniture and accessories with styles ranging from modern to classical are offered in Midas showrooms. This combination makes Midas a unique, stand alone key player in the market. They pioneered the concept of the ‘super showroom’, retailing their products from some of the largest showrooms in the market. Superior service levels that were initially introduced by Midas years ago remain ahead of the standard business procedures of most of its competitors in Kuwait. Premium services (such as free delivery and installation, warranties, two years free maintenance, 100-day free storage facilities, trade in and easy payment terms,) are all services which remain unmatched by the competition.
www.midasfurniture.com
Things you didn’t know about
midas
Midas offers a unique and trendy interior design service with creativity by a multi-national team of designers and decorators. Employees grew from just three in 1994 to 700 in 2008 and are forecast to be over 2,000 by 2012. Over 200 deliveries are done every day Over 30,000 items are carried.
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Creativity in transforming and reinforcing customer perception with Midas products remains at the heart of all campaigns. Core fundamental principles aimed at reducing customer risks when purchasing from Midas through warranties, free after-sales maintenance and flexible return policies are all backed by knowledgeable and well trained sales staff.
BRAND VALUES
RECENT DEVELOPMENTS With a passion for innovation and change Midas relentlessly develops and improves its products and services. Its showrooms are renovated annually and new products and concepts are introduced throughout the year. Themes change with every season while the showrooms remain full of life and inspiration. Midas continues to expand its operations beyond Kuwait. In addition to the Jordan and Iraq branches, franchised operations are being opened in Qatar, UAE and Saudi Arabia in 2008 and 2009, with even more in the pipeline. Midas expects to operate in eight markets by 2012.
PROMOTION Midas’ promotional strategy focuses on reinforcing the brand loyalty through a variety of tools ranging from advertising and sales promotion activities, to printed materials, public relations and events. It recognises the value of the Midas brand and takes care in shaping its brand image and positioning itself as a leader in quality and value.
Midas promotes peace of mind, luxury and lifestyle. High quality products at affordable prices on top-branded products keep customers coming back for more. Fundamental values • Provide only high quality products that offer the best value for money. • Innovative display of a wide variety of the latest styles and products • Superior customer and after-sales service. Midas has established long term partnerships with world-class suppliers who offer the best branded quality products at very competitive price levels. The widest variety of the latest styles of home and office furniture and accessories with styles ranging from modern to classical are offered in Midas showrooms. This combination makes Midas a unique, stand alone key player in the market. They pioneered the concept of the ‘super showroom’, retailing their products from some of the largest showrooms in the market. Superior service levels that were initially introduced by Midas years ago remain ahead of the standard business procedures of most of its competitors in Kuwait. Premium services (such as free delivery and installation, warranties, two years free maintenance, 100-day free storage facilities, trade in and easy payment terms,) are all services which remain unmatched by the competition.
www.midasfurniture.com
Things you didn’t know about
midas
Midas offers a unique and trendy interior design service with creativity by a multi-national team of designers and decorators. Employees grew from just three in 1994 to 700 in 2008 and are forecast to be over 2,000 by 2012. Over 200 deliveries are done every day Over 30,000 items are carried.
Midas.indd 3
1/4/09 11:00:36 PM
