eme part3 call to action handout old
G et th e
Call To Action Worksheet
Part 3: Call To Action Worksheet What is a Call To Action? The instruction you are giving the person reading/viewing/listening to your content regarding what they need to do next. • Use EMOTION • Natural next step • Easy for the person to do • Be specific • Benefits Oriented (“Get Your Quote Now” VS “Go here to start planning my dream holiday now”) • Consider using “me” / “my” vs “you” / “your” • Use strong command verbs • Complete the sentence “I want to…” • Keep it short • Focus on a Call to “Value” (“sign up now” vs “show me outfits I will love”)
Command Verbs • Download • Get • Show me • Order • Buy © Copyright Michelle Falzon
1
Your Turn Practice your Call to Action content for your various “next steps” here:
© Copyright Michelle Falzon
2
G et th e Copyright © 2016 We Are Content www.herbusiness.com
Call To Action Worksheet
Part 3: Call To Action Worksheet What is a Call To Action? The instruction you are giving the person reading/viewing/listening to your content regarding what they need to do next. • Use EMOTION • Natural next step • Easy for the person to do • Be specific • Benefits Oriented (“Get Your Quote Now” VS “Go here to start planning my dream holiday now”) • Consider using “me” / “my” vs “you” / “your” • Use strong command verbs • Complete the sentence “I want to…” • Keep it short • Focus on a Call to “Value” (“sign up now” vs “show me outfits I will love”)
Command Verbs • Download • Get • Show me • Order • Buy © Copyright Michelle Falzon
1
Your Turn Practice your Call to Action content for your various “next steps” here:
© Copyright Michelle Falzon
2
G et th e Copyright © 2016 We Are Content www.herbusiness.com
