eme part3 segmentation handout old

G et th e

List Segmentation Worksheet

Part 3: List Segmentation Worksheet Map Out The Key Data Points You Will Use For Your List Segmentation Starting Process 1. Define your data points 2. What data do you have and what is missing? 3. Make a plan for “filling in the gaps” (Remember: Keep it simple, realise it’s an ongoing process and look for the “biggest wins”)

Potential Segmentation Criteria (select) By Avatar (Specify ______________________________________________) Demographics (Specify __________________________________________) Buying Behaviour (Specify ________________________________________) Connection Stage (Specify ________________________________________) Usage (Specify _________________________________________________) Source (Specify _________________________________________________)

© Copyright Michelle Falzon

1

© Copyright Michelle Falzon

2

G et th e Copyright © 2016 We Are Content www.herbusiness.com