Iowa Tennis Association Fall 2016 Meeting amazonaws com

Iowa Tennis Association Fall 2016 Meeting Committee:

Marketing/Membership

Committee Chair: Richard Dedor

Committee Members: 2016 Summary

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Overview o With limited budget, our goals were to increase engagement and support committee efforts across the state. o Our social media reach has increased without any paid support while our web traffic has decreased over the same period. o We have supported various events through media engagement. Social Media (Through July 31, 2016) o Facebook  Fan Growth Previous 12 Months: 8.7%  Fan Growth in 2016: 3.7% o Twitter  Fan Growth Previous 12 Months: +39.8%  Fan Growth in 2016: +13.9% Website Traffic (Jan-July 2016) o The following data includes comparisons to the same period in 2015  Total Visitors: 4,083 // 6,019 (-32%)  Unique Visitors: 2,614 // 4,331 (-39.6%)  Page Views: 7,815 // 12,178 (-35.8%)  Average Time on Site: 1:14 // 1:24 (-12.7%)  Bounce Rate: 68.6% // 62.2% (+10.1%) o Top Content, Total Pageviews:  Home: 3,249  Iowa Net News: 406  Job Opportunity, Competition Coordinator: 342  News: 240  District Awards: 215  USTA Leagues, Championships: 196 Membership Review o Individual  June 2015: 2,860  July 2016: 2,810  Change: -1.7% o Organizational

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June 2015: 77 June 2016: 87  % Change: +11.5%

2017 Plan & Budget

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2017 Goals o Support other committees in marketing our efforts across Iowa via web content, social media, and paid advertising o Grow individual memberships by 1% from July 2016 – June 2017. o Reward USTA Iowa members for their play and passion. 2017 Budget Request: $400 o Promotional Items: $250 o Shipping: $50 o Facebook Advertising: $100