Extra Large Large Medium Organic Omega-3 Cage Free

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USDA National Retail Report - Shell Egg and Egg Products

Fri. Nov 03, 2017

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 11/03 thru 11/09. (prices in dollars per carton)

SHELL EGG NATIONAL SUMMARY Feature Rate

USDA GRADE AA R White 12 pack E White 18 pack G Brown 12 pack U USDA GRADE A L White 12 pack A White 18 pack R Brown 12 pack USDA ORGANIC White 12 pack S Brown 12 pack P OMEGA-3 E White 12 pack C Brown 12 pack I CAGE-FREE A White 12 pack L Brown 12 pack T VEGETARIAN FED Y White 12 pack Brown 12 pack

THIS WEEK 30.1% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg 15

1.79

409

1.10

213

3.79

318

2.43

205 155

2.99 2.73

339 234

0.78 1.54

760 216

1.03 1.44

255 1,646

3.61 4.09

3,133 16

2.28 2.50

513 939

2.77 2.73

235

2.07

]Activity Summary

PREVIOUS WEEK 32.6% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg 608 641

19

1.20

744

2.49

56

2.74

0.94 1.31

PREVIOUS YEAR 46.0% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg 36

5 137 257

1.36

0.99 1.49 2.42

1,096 1,349 41

1.04 1.60 1.20

2,494 893 7

0.73 1.24 2.99

1,014

4.21

1,414 390

0.88 1.46

113 2,529

3.32 3.72

1,715 57

2.05 2.64

524

2.20

3,040 137

1.75 2.49

195 2,630

2.92 2.83

178 18

4.99 1.99

36 5,199

2.91 3.01

74

2.44

137

2.99

THIS WEEK

LAST WEEK

YEAR AGO

INVENTORY 5/

3,072 8,113 11,185 0.7%

6,315 10,283 16,747 8.5%

Large Eggs on Oct-30-2017 690.0 up 4.7%

Regular 1,973 Specialty 7,628 Total (includes MD) 9,613 Special Rate 4/: 6.9% 5/: 1,000's of 30-doz cases

SHELL EGG and EGG PRODUCTS FEATURING Promotional activity for regular shell eggs is considerably less active than a week ago. The average price of Large White eggs, Grade A or better, offered to consumers is trending a few cents higher. Value conscious shoppers will easily find bargains this week as the number of “no price” specials makes a strong comeback this week. Featuring of Extra Large eggs is significantly more active while ads for Medium eggs are steady but almost non-existent. Promotions for specialty eggs decline. Features of omega-3 and vegetarian fed eggs are higher in numbers, however USDA Organic type eggs and cage-free taper off. Featuring of liquid egg products rebounds from last week and is higher with the majority of sales in the Northeast.

This Week's Shell Egg Featuring by Category 4.4%

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen

6.2%

1.50

15.1%

16.1%

Large

1.30

0.1%

1.19 1.10

Extra Large

1.13

1.10

Medium Organic

0.96

0.97 0.90

22.0%

0.90

Omega-3 Cage Free

36.1%

Veg Fed

0.70

0.50

Sep 29-Oct-05

Oct 06-12

Oct 13-19

Oct 20-26

Oct 27-Nov-02

Nov 03-09

All report information gathered from publicly available sources including store circulars, newspaper ads, and supermarket websites. 1/: FEATURE RATE: the amount of sampled stores advertising any consumer grade of shell eggs during the current week, expressed as a percentage of the total sample. 2/: ACTIVITY INDEX: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised consumer grade of shell egg. (e.g., a retailer featuring XL and LG eggs in 100 stores would have an activity index of 200.) 3/: STORES/AVG: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/: SPECIAL RATE: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage 1 of 4

1/

Feature Rate Activity Index 2/

CLASS USDA GRAD E AA

USDA GRAD E A

S P E C I A L T Y

NORTHEAST U.S.

SOUTHEAST U.S.

MIDWEST U.S.

(CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 37.2% of 5,500 sampled outlets Activity Index = 2,348 (includes Medium)

(AL,FL,GA,MS,NC,SC,TN,VA,WV) 43.4% of 7,400 sampled outlets Activity Index = 2,925 (includes Medium)

(IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 21.6% of 6,100 sampled outlets Activity Index = 1,099 (includes Medium)

EXTRA LARGE Price Range

LARGE

Stores Avg 3/

Price Range

EXTRA LARGE

Stores Avg 3/

Stores

LARGE Avg 3/

Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

LARGE Avg 3/

White 12 pack White 18 pack Brown 12 pack

MEDIUM White 12 pack White 18 pack Brown 12 pack

0.99 - 1.19

White 12 pack 180 1.02

0.99 - 1.50 1.33 - 2.29

78 22

1.32 1.55

2.00 - 2.50

188

2.45

MEDIUM

0.99

2

0.99

0.89

1.99 - 3.99 2.50 - 4.99

234 138

3.54 3.77

1.47 - 2.99

823

1.87

2.50 - 3.00

629

2.63

3.29

15

3.29

2.29 - 2.50

39

2.48

41

1.99

3.79

58 121

0.99 1.19

White 12 pack White 30 pack

0.77

6

0.77

3.99 - 4.99

201

4.75

1.99 - 2.99

66

2.21

2.50 - 2.99

44

2.97

2.50 - 2.99 2.50 - 3.00

192 77

2.96 2.80

1.99

180

1.99

46.7% of 1,300 sampled outlets Activity Index = 993 (includes Medium) 0.88 - 1.50 101 1.79 16

1.20 1.79

2.99

NORTHWEST U.S. (ID,MT,OR,WA,WY)

0.57 2.11

White 12 pack

White 12 pack White 30 pack

0.89 1.92

2.41

(AZ,CA,NV,UT)

0.99 1.19

73 63

2,124

23.6% of 3,800 sampled outlets Activity Index = 1,107 (includes Medium) 1.79 15 1.79 0.49 - 1.19 226 1.79 - 2.50 104

White 12 pack

0.79 - 0.99 1.19 - 2.19

2.33 - 2.50

(AR,CO,KS,LA,MO,NM,OK,TX)

0.99

1.09

3.99

1

3.79

Avg 3/

12

502

13.5% of 4,900 sampled outlets Activity Index = 1,093 (includes Medium) 114

213

Stores

0.89 - 1.29

3.99

SOUTHWEST U.S.

0.99

White 12 pack 15 0.89

Price Range

White 12 pack White 30 pack

2.99 1.99

White 12 pack White 18 pack Brown 12 pack

MEDIUM

White 12 pack 214 1.19

White 12 pack White 30 pack

SOUTH CENTRAL U.S Feature Rate 1/ 2/ Activity Index White 12 pack USDA White 18 pack GRAD Brown 12 pack E AA

1.19

White 12 pack White 30 pack

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

USDA GRAD E A

Price Range

White 12 pack 0.99 - 1.79

89

1.10

2.00

6

2.00

USDA ORGANIC White 12 pack S Brown 12 pack 3.49 - 4.99 367 4.20 3.49 - 3.99 123 3.69 P OMEGA-3 E White 12 pack 2.29 - 2.49 91 2.36 2.50 - 2.99 120 2.94 C Brown 12 pack 2.50 16 2.50 I CAGE-FREE A White 12 pack 2.09 - 2.99 305 2.64 L Brown 12 pack 2.99 130 2.99 2.99 26 2.99 T VEGETARIAN FED Y White 12 pack 2.99 58 2.99 2.99 77 2.99 Brown 12 pack 2.99 114 2.99 1.99 40 1.99 Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage

0.78 - 1.25 1.19

433 10

0.96 1.19

3.99 - 4.99

315

4.02

2.99 2.99

16 33

2.99 2.99

White 12 pack White 30 pack

2.99

69

2.99 2 of 4

1/

Feature Rate Activity Index 2/

CLASS USDA GRAD E AA

USDA GRAD E A

S P E C I A L T Y

ALASKA

HAWAII

(AK) 0.0% of 100 sampled outlets Activity Index = 42 (includes Medium)

(HI) 0.0% of 100 sampled outlets Activity Index = 6 (includes Medium)

EXTRA LARGE Price Range

Stores

Avg 3/

LARGE Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

Avg 3/

LARGE Price Range

Stores

Avg 3/

White 12 pack White 18 pack Brown 12 pack

MEDIUM

White 12 pack

White 12 pack White 18 pack Brown 12 pack

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

White 12 pack 1.39

21

1.39

White 12 pack White 30 pack

2.50

6

2.50

White 12 pack White 30 pack 4.39

21

4.39

Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

http://www.ams.usda.gov/LPSMarketNewsPage

3 of 4

USDA USDAWeekly National Retail Retail Shell Report Egg -and Shell Egg Egg Products and EggFeature Products Activity

Fri. Nov 03, 2017

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 11/03 thru 11/09. (prices in dollars per carton)

EGG PRODUCTS 1/ Feature Rate 2/ Activity Index 14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

THIS

LAST

LAST

NORTHEAST

WEEK WEEK YEAR 1.7% 1.0% 2.6% 5.6% of 5,500 sampled 653 474 690 Activity Index = 463 3/ 3/ Stores Avg Stores Avg 3/ Stores Avg 3/ Price Range Stores Avg 497 3.15 433 2.96 371 3.06 2.99 - 4.49 307 3.23 156 4.99 41 4.99 319 4.46 4.99 156 4.99

EGG PRODUCTS 1/ Feature Rate 2/ Activity Index

SOUTHEAST

MIDWEST

0.1% of 7,400 sampled Activity Index = 6 3/ Price Range Stores Avg 2.99 6 2.99

ALASKA

HAWAII

26.5% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

8.8% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

SOUTH CENTRAL

0.0% of 6,100 sampled Activity Index = 0 3/ Price Range Stores Avg

SOUTHWEST

1.1% of 4,900 sampled Activity Index = 56 3/ Price Range Stores Avg 2.99 56 2.99

NORTHWEST

2.9% of 3,800 sampled 1.5% of 1,300 sampled Activity Index = 107 Activity Index = 21 3/ Price Range Stores Avg Price Range Stores 2.99 107 2.99 - 3.65 21

14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

Large Shell Egg vs. Egg Product Feature Activity

Shell

Retail Feature Activity vs. Large Egg Inventory (Large White Shell Eggs)

Liquid

5,000 4,000

Inventory (1,000 30 cases)

6.4% 1,820 700 2.64

3,000

1,210 3.39

2,000 1,000 0

Sep 29-Oct-05

Oct 06-12

Oct 13-19

Oct 20-26

Oct 27-Nov-02

750

7.0

600

5.3

450

3.5

300

1.8

150

Nov 03-09

Sep 29-Oct-05

Oct 06-12

Oct 13-19

Oct 20-26

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen (cents per dozen)

Oct 27-Nov-02

2017

0.0

Nov 03-09

2016

3-Year

2.65 2.15

1.65 1.15 0.65

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

Note: See page 1 for explanatory notes. Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

26

27

28

29

30

31

32

33

34

35

36

37

38

http://www.ams.usda.gov/LPSMarketNewsPage

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41

42

43

44

45

46

47

48

49

50

51

52

4 of 4

Fri. Nov 03, 2017

NORTHWEST 1.5% of 1,300 sampled Activity Index = 21 3/ Avg 3.30

5.3

3.5

1.8

0.0

Feature Activity (1,000 stores)

7.0

3-Year

51

52

4 of 4