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USDA National Retail Report - Shell Egg and Egg Products

Fri. Apr 20, 2018

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 04/20 thru 04/26. (prices in dollars per carton)

SHELL EGG NATIONAL SUMMARY Feature Rate

USDA GRADE AA R White 12 pack E White 18 pack G Brown 12 pack U USDA GRADE A L White 12 pack A White 18 pack R Brown 12 pack USDA ORGANIC White 12 pack S Brown 12 pack P OMEGA-3 E White 12 pack C Brown 12 pack I CAGE-FREE A White 12 pack L Brown 12 pack T VEGETARIAN FED Y White 12 pack Brown 12 pack

THIS WEEK 21.3% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg 41

2.38

160

3.13

137

2.94

20

2.69

180 35

]Activity Summary

PREVIOUS WEEK 26.6% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

2.42 3.16

6

1.79

PREVIOUS YEAR 31.9% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

1,119 706 21

1.65 1.94 2.09

97

1.39

146 56

1.02 1.83

303 20

1.59 1.50

600 60 37

1.43 1.29 1.54

327 36 89

1.42 2.15 2.99

3

4.59

472

1.32

8

3.99

185

2.99

308 3,337

3.52 3.94

11

4.99

184 1,154

4.03 4.04

147

3.99

816 5,193

4.04 4.32

1,040 137

2.63 3.49

62

2.62

808 143

2.48 3.71

312

2.36

944 139

2.32 2.84

78 1,093

1.90 3.02

18

2.99

497 2,676

2.30 2.77

236 3,124

3.96 2.87

221 27

3.29 2.39

66

2.75

11 323

1.99 2.01

LAST WEEK

YEAR AGO

INVENTORY 5/

2,520 5,619 8,199 1.2%

1,319 11,245 12,688 2.0%

Large Eggs on Apr-16-2018 695.5 up 5.2%

SHELL EGG and EGG PRODUCTS FEATURING Regular shell egg feature activity is considerabley less active than a week ago. The average price of Large White eggs, Grade A or better, offered to consumers is sharply higher than that of several weeks ago. The percentage of grocers offering "no price" incentives to shoppers is up this cycle. Advertisements for both Medium and Extra Large eggs have increased circular space this week. Promotional activity for specialty eggs increases with USDA Organic commanding the most space in flyers this cycle. Features are also higher for Omega-3 and vegetarian fed, but cage free eggs are not as active as a week ago. In the egg products sector, the number of features for liquid eggs is on the rise.

This Week's Shell Egg Featuring by Category 3.4%

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen

0.6% 9.0%

1.90

1.77 1.70

THIS WEEK

Regular 708 Specialty 6,558 Total (includes MD) 7,386 Special Rate 4/: 1.9% 5/: 1,000's of 30-doz cases

16.1%

1.6%

Large

1.67

Medium

1.59 1.50

1.48

Organic

1.47

17.8%

Omega-3

1.30

Cage Free 51.5%

1.18 1.10

0.90

Mar 16-22

Extra Large

Mar 23-29

Mar 30-Apr-05

Apr 06-12

Apr 13-19

Veg Fed

Apr 20-26

All report information gathered from publicly available sources including store circulars, newspaper ads, and supermarket websites. 1/: FEATURE RATE: the amount of sampled stores advertising any consumer grade of shell eggs during the current week, expressed as a percentage of the total sample. 2/: ACTIVITY INDEX: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised consumer grade of shell egg. (e.g., a retailer featuring XL and LG eggs in 100 stores would have an activity index of 200.) 3/: STORES/AVG: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/: SPECIAL RATE: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage 1 of 4

Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA

USDA GRADE A

S P E C I A L T Y

NORTHEAST U.S.

SOUTHEAST U.S.

MIDWEST U.S.

(CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 34.1% of 5,500 sampled outlets Activity Index = 2,184 (includes Medium)

(AL,FL,GA,MS,NC,SC,TN,VA,WV) 12.7% of 7,400 sampled outlets Activity Index = 1,509 (includes Medium)

(IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 19.6% of 6,100 sampled outlets Activity Index = 1,064 (includes Medium)

EXTRA LARGE Price Range

LARGE

Stores Avg 3/

Price Range

EXTRA LARGE

Stores Avg 3/

Price Range

Stores

Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

LARGE Avg 3/

Price Range

Stores

Avg 3/

White 12 pack White 18 pack Brown 12 pack White 12 pack

MEDIUM White 12 pack White 18 pack Brown 12 pack

White 12 pack White 30 pack

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

2.99

137

2.99

2.50

16

2.50

White 12 pack 2.59 1.97 2.99 - 3.00 1.67

39 17 29 60

2.59 1.97 3.00 1.67

2.50 - 4.49 2.99 - 5.18

308 330

3.52 3.60

1.99 - 3.99 3.49

610 137

2.97 3.49

1.67 - 2.99 2.50 - 3.00

12 254

2.55 2.97

3.29 1.99 - 2.50

221 14

3.29 2.28

Feature Rate 1/ Activity Index 2/ White 12 pack USDA White 18 pack GRADE Brown 12 pack AA

MEDIUM

17

2.59

3.00

9

3.00

1.99 - 2.50

48

2.43

0.99 - 1.69 2.00

262 7

1.11 2.00

3.50 - 3.99

689

3.93

1.67 2.50

57 13

1.67 2.50

2.50

13

2.50

3.99 - 4.49

138

4.43

1.99

105

1.99

3.99

6

3.99

White 12 pack White 30 pack

3.50 - 4.18

901

3.98

2.00 - 2.33

64

2.06

2.50 - 3.79

470

3.28

SOUTHWEST U.S.

3.99

23

3.99

NORTHWEST U.S.

(AR,CO,KS,LA,MO,NM,OK,TX)

(AZ,CA,NV,UT)

(ID,MT,OR,WA,WY)

19.4% of 4,900 sampled outlets Activity Index = 1,157 (includes Medium)

28.1% of 3,800 sampled outlets Activity Index = 1,176 (includes Medium) 2.38 41 2.38 1.39 - 2.49 180 2.99 - 3.49 35

20.2% of 1,300 sampled outlets Activity Index = 249 (includes Medium)

White 12 pack

White 12 pack White 18 pack Brown 12 pack

MEDIUM

White 12 pack 2.59

White 12 pack White 30 pack

SOUTH CENTRAL U.S

USDA GRADE A

LARGE Avg 3/

2.50 2.99 White 12 pack White 30 pack

12 51

2.42 3.16

White 12 pack

1.78 - 3.00

51

1.92

White 12 pack

White 12 pack White 30 pack

2.99

9

2.99

White 12 pack White 30 pack

3.79 - 3.99

584

3.95

2.50 2.99

USDA ORGANIC White 12 pack S Brown 12 pack 3.66 - 3.99 684 3.94 P OMEGA-3 E White 12 pack 1.99 - 2.50 46 2.42 1.99 - 2.50 261 2.22 C Brown 12 pack I CAGE-FREE A White 12 pack L Brown 12 pack 2.49 - 2.69 103 2.54 2.69 T Y VEGETARIAN FED White 12 pack Brown 12 pack Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

20

2.69

2.50 2.50 - 2.99

9 247

2.50 2.76

http://www.ams.usda.gov/LPSMarketNewsPage

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Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA

USDA GRADE A

S P E C I A L T Y

ALASKA

HAWAII

(AK) 0.0% of 100 sampled outlets Activity Index = 11 (includes Medium)

(HI) 0.0% of 100 sampled outlets Activity Index = 36 (includes Medium)

EXTRA LARGE Price Range

Stores

Avg 3/

LARGE Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

LARGE

Avg 3/

Price Range

Stores

Avg 3/

White 12 pack White 18 pack Brown 12 pack

MEDIUM

White 12 pack

White 12 pack

White 12 pack White 18 pack Brown 12 pack

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

2.50 - 4.39

White 12 pack White 30 pack

9

3.13

White 12 pack White 30 pack

4.49

11

4.49 4.99

Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

27

4.99

http://www.ams.usda.gov/LPSMarketNewsPage

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USDA USDAWeekly National Retail Retail Shell Report Egg-and Shell Egg Egg Products and EggFeature Products Activity

Fri. Apr 20, 2018

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 04/20 thru 04/26. (prices in dollars per carton)

EGG PRODUCTS 1/ Feature Rate 2/ Activity Index 14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

THIS

LAST

LAST

NORTHEAST

WEEK WEEK YEAR 5.6% 2.2% 13.0% 0.8% of 5,500 sampled 1,924 1,777 3,807 Activity Index = 42 3/ 3/ Stores Avg Stores Avg 3/ Stores Avg 3/ Price Range Stores Avg 1,266 2.56 526 2.84 3,449 2.46 2.77 - 4.49 42 3.40 658 3.78 1,251 5.02 358 4.54

EGG PRODUCTS

SOUTHEAST 13.4% of 7,400 sampled Activity Index = 1,136 3/ Price Range Stores Avg 2.50 1,136 2.50

ALASKA

1/ Feature Rate 2/ Activity Index

MIDWEST

SOUTH CENTRAL

SOUTHWEST

NORTHWEST

3.2% of 6,100 sampled 2.3% of 4,900 sampled 5.3% of 3,800 sampled 0.0% of 1,300 sampled Activity Index = 196 Activity Index = 112 Activity Index = 438 Activity Index = 0 3/ 3/ 3/ 3/ Price Range Stores Avg Price Range Stores Avg Price Range Stores Avg Price Range StoresAvg 2.99 16 2.99 2.98 72 2.98 3.29 180 3.29 3.29 40 3.29 3.99 - 4.79 438 4.02

HAWAII

11.8% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

31.9% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

Large Shell Egg vs. Egg Product Feature Activity

Shell

Retail Feature Activity vs. Large Egg Inventory (Large White Shell Eggs)

Liquid

3,000

750

7.0

600

5.3

450

3.5

300

1.8

Inventory (1,000 30 cases)

2,500 2,000 1,500 1,000 500

0

Mar 16-22

Mar 23-29

Mar 30-Apr-05

Apr 06-12

Apr 13-19

150

Apr 20-26

Mar 16-22

Mar 23-29

Mar 30-Apr-05

Apr 06-12

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen (cents per dozen)

Apr 13-19

2017

0.0

Apr 20-26

2017

Feature Activity (1,000 stores)

0.0%

3-Year

2.15

1.65

1.15

0.65

1

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3

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5

6

7

8

9

10

11

12

13

14

15

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18

19

20

21

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23

24

25

Note: See page 1 for explanatory notes. Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

26

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28

29

30

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32

33

34

35

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http://www.ams.usda.gov/LPSMarketNewsPage

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