Extra Large Large Medium Organic Omega-3 Cage Free

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USDA National Retail Report - Shell Egg and Egg Products

Fri. Dec 08, 2017

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 12/08 thru 12/14. (prices in dollars per carton)

SHELL EGG NATIONAL SUMMARY Feature Rate

USDA GRADE AA R White 12 pack E White 18 pack G Brown 12 pack U USDA GRADE A L White 12 pack A White 18 pack R Brown 12 pack USDA ORGANIC White 12 pack S Brown 12 pack P OMEGA-3 E White 12 pack C Brown 12 pack I CAGE-FREE A White 12 pack L Brown 12 pack T VEGETARIAN FED Y White 12 pack Brown 12 pack

THIS WEEK 27.4% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg 704 523

1.17 2.04

768 458

60

1.62

17

3.00

323

3.99

1,514

4.03

41

2.99

2,196 156

1.99 2.39

356

243 1,455

3.12 2.58

156 156

6 336

2.00 2.22

6

2.00

695 708

PREVIOUS WEEK 35.8% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

1.05 1.09

156

2.19

1,054 255

PREVIOUS YEAR 39.9% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

1.10 1.98

1.11 1.61

766 2,357

223

0.73

6

1.66

1.08 1.12

2,412 1,310 293

0.83 1.46 0.77

108 1,150

3.99 4.14

2,555 15

2.61 2.30

2,933

3.77

2.87

1,372 157

2.33 2.03

2.99 2.99

110 4,263

1.87 2.31

572 1,966

2.81 2.99

372

2.32

45

1.99

45

1.99

]Activity Summary THIS WEEK Regular 2,707 Specialty 6,276 Total (includes MD) 9,248 Special Rate 4/: 0.6% 5/: 1,000's of 30-doz cases

LAST WEEK

YEAR AGO

INVENTORY 5/

2,691 9,875 12,655 3.6%

7,367 6,456 13,837 1.6%

Large Eggs on Dec-04-2017 628.1 up 15.9%

SHELL EGG and EGG PRODUCTS FEATURING Promotional activity for regular shell eggs is about the same as last week. The average price of Large White eggs to consumers, Grade A, or better,. continues trending lower. Shoppers searching for bargains are finding them very limited as retailers have backed off offering "no price" specials. Ads for Extra Large remain sporadic, however advertisements for Medium eggs are showing up more in circulars. Feature activity for specialty shell eggs is significantly lower due to a decline in cage free and USDA Organic features. Featuring of vegetarian fed eggs is constant, however Omega-3 egg features increase in visibility. Promotional activity for liquid eggs is steady. Egg nog promotional activity is lower and noticeably behind last year, but there still time for it to pick up as we move closer to the holiday.

This Week's Shell Egg Featuring by Category 3.8%

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen

0.8%

1.50

18.4% 1.30

1.27 1.19

1.10

2.9%

0.94

Nov 03-09

19.9%

Nov 17-23

Nov 24-30

Dec 01-07

Omega-3 Cage Free

25.9%

Nov 10-16

Large Organic

1.06

0.70

0.50

Extra Large Medium

1.14

1.05 0.90

28.4%

Veg Fed

Dec 08-14

All report information gathered from publicly available sources including store circulars, newspaper ads, and supermarket websites. 1/: FEATURE RATE: the amount of sampled stores advertising any consumer grade of shell eggs during the current week, expressed as a percentage of the total sample. 2/: ACTIVITY INDEX: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised consumer grade of shell egg. (e.g., a retailer featuring XL and LG eggs in 100 stores would have an activity index of 200.) 3/: STORES/AVG: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/: SPECIAL RATE: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage 1 of 4

Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA USDA GRADE A

S P E C I A L T Y

NORTHEAST U.S.

SOUTHEAST U.S.

MIDWEST U.S.

(CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 43.9% of 5,500 sampled outlets Activity Index = 3,179 (includes Medium)

(AL,FL,GA,MS,NC,SC,TN,VA,WV) 23.5% of 7,400 sampled outlets Activity Index = 1,802 (includes Medium)

(IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 15.8% of 6,100 sampled outlets Activity Index = 766 (includes Medium)

EXTRA LARGE Price Range

LARGE

Stores Avg 3/

Price Range

EXTRA LARGE

Stores Avg 3/

Price Range

LARGE Avg 3/

Price Range

White 12 pack White 18 pack Brown 12 pack White 12 pack

MEDIUM White 12 pack White 18 pack Brown 12 pack

3.00

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

0.69 0.89 - 1.69

161 144

0.69 1.02

17 3.00 White 12 pack White 30 pack

MEDIUM

2.99

4

2.99

0.89 - 1.00 0.99

280 345

0.92 0.99

Price Range

Stores

LARGE Avg 3/

Price Range

Stores

Avg 3/

0.99 - 2.77

12

1.14

0.49 - 1.89 0.99 - 1.99

271 176

1.20 1.23

0.99 - 1.13

25

1.08

White 12 pack

White 12 pack White 30 pack

3.99

323

3.99

2.99 - 4.49

874

3.93

3.99

61

3.99

2.99 - 4.59

62

4.03

2.99 2.49 - 2.99

41 170

2.99 2.53

1.49 - 2.99 2.39

880 156

1.92 2.39

1.99 - 2.50

1,104

2.00

2.49 - 2.50

4

2.49

2.49 - 3.00

96

2.57

1.99 - 2.99

8

2.49

2.99 1.99 - 2.50

180 5

2.99 2.40

2.00 2.00 - 2.50

6 305

2.00 2.13

2.99 - 3.50

31

3.15

23 84

1.23 2.45

0.99

121

0.99

2.00

6

2.00

SOUTHWEST U.S.

1.50 - 2.29

1.38 2.02

White 12 pack 0.99 - 1.67

55

1.24

1.13

29

1.13

(ID,MT,OR,WA,WY)

29.6% of 3,800 sampled outlets Activity Index = 1,393 (includes Medium) 0.99 - 1.50 421 0.99 - 3.49 180

White 12 pack 60 1.62

White 12 pack White 30 pack

NORTHWEST U.S.

(AZ,CA,NV,UT)

20.0% of 4,900 sampled outlets Activity Index = 1,250 (includes Medium) 0.99 - 1.88 260 0.99 - 2.77 243

MEDIUM

White 12 pack White 18 pack Brown 12 pack

Avg 3/

White 12 pack White 30 pack

(AR,CO,KS,LA,MO,NM,OK,TX) Feature Rate 1/ Activity Index 2/ White 12 pack USDA White 18 pack GRADE Brown 12 pack AA

EXTRA LARGE

Stores

White 12 pack

SOUTH CENTRAL U.S

USDA GRADE A

Stores

USDA ORGANIC White 12 pack S Brown 12 pack 3.99 - 4.59 91 4.18 P OMEGA-3 E White 12 pack 1.99 - 2.49 130 2.21 C Brown 12 pack I CAGE-FREE A White 12 pack L Brown 12 pack 1.99 - 2.99 382 2.44 T VEGETARIAN FED Y White 12 pack Brown 12 pack Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

White 12 pack White 30 pack

1.50 - 1.86

44

1.03 1.93 1.74

52.2% of 1,300 sampled outlets Activity Index = 963 (includes Medium) 0.99 - 1.25 0.99 - 2.77 White 12 pack

2.50

6

2.50

3.99 - 4.49

53

4.38

3.99 - 4.99

350

4.16

1.99 - 2.99

39

2.45

1.99 - 2.00

39

1.99

1.99 - 2.99

650

2.76

3.50 1.49 - 3.50

61 285

3.50 2.23

http://www.ams.usda.gov/LPSMarketNewsPage

White 12 pack White 30 pack

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Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA USDA GRADE A

S P E C I A L T Y

ALASKA

HAWAII

(AK) 0.0% of 100 sampled outlets Activity Index = 38 (includes Medium)

(HI) 0.0% of 100 sampled outlets Activity Index = 27 (includes Medium)

EXTRA LARGE Price Range

Stores

Avg 3/

LARGE Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

Avg 3/

LARGE Price Range

Stores

Avg 3/

White 12 pack White 18 pack Brown 12 pack

MEDIUM

White 12 pack

White 12 pack White 18 pack Brown 12 pack

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

White 12 pack 2.00

11

2.00

White 12 pack White 30 pack

White 12 pack White 30 pack

4.39 - 4.99

23

4.44

3.50 3.50

2 2

3.50 3.50

Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

3.66

27

3.66

http://www.ams.usda.gov/LPSMarketNewsPage

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USDA USDAWeekly National Retail Retail Shell Report Egg-and Shell Egg Egg Products and EggFeature Products Activity

Fri. Dec 08, 2017

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 12/08 thru 12/14. (prices in dollars per carton)

EGG PRODUCTS 1/ Feature Rate 2/ Activity Index 14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

THIS LAST LAST NORTHEAST WEEK WEEK YEAR 1.1% 0.9% 5.5% 0.4% of 5,500 sampled 259 243 1,485 Activity Index = 17 3/ 3/ Stores Avg Stores Avg 3/ Stores Avg 3/ Price Range Stores Avg 234 2.87 121 3.77 1,456 2.93 25 5.67 122 3.99 29 5.26 5.99 17 5.99

EGG PRODUCTS

SOUTHEAST 0.0% of 7,400 sampled Activity Index = 0 3/ Price Range Stores Avg

ALASKA

1/ Feature Rate 2/ Activity Index

MIDWEST

SOUTH CENTRAL

4.4% of 6,100 sampled Activity Index = 218 3/ Price Range Stores Avg 1.99 - 2.99 210 2.89 4.99 8 4.99

0.3% of 4,900 sampled Activity Index = 0 3/ Price Range Stores Avg

14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

0.0% of 3,800 sampled 0.0% of 1,300 sampled Activity Index = 0 Activity Index = 0 3/ 3/ Price Range Stores Avg Price Range Stores Avg

26.5% of 100 sampled Activity Index = 24 3/ Price Range Stores Avg 2.69 24 2.69

THIS THIS LAST NORTHEAST SOUTHEAST MIDWEST WEEK WEEK YEAR 1/ Feature Rate 4.8% 10.7% 22.0% 14.0% of 4,400 sampled 1.5% of 6,000 sampled 3.9% of 4,000 sampled 2/ Activity Index 1,670 2,770 6,150 Activity Index = 830 Activity Index = 120 Activity Index = 330 3/ 3/ 3/ Stores Avg 3/ Stores Avg 3/ Stores Avg 3/ Price Range Stores Avg Price Range Stores Avg Price Range Stores Avg 32 ounce 480 2.70 560 2.75 1,850 3.04 2.99 - 3.49 220 3.12 1.89 - 1.99 60 1.94 1.50 - 2.99 170 2.44

EGG NOG

610

NORTHWEST

HAWAII

68.4% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

64 ounce 1,210 4.46 2,280 3.98 4,320 3.61 2.99 - 5.49

SOUTHWEST

4.97 3.49 - 3.99

EGG NOG

ALASKA

1/ Feature Rate 2/ Activity Index

0.0% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

60

3.93 2.99 - 3.99

SOUTH CENTRAL 3.6% of 4,000 sampled Activity Index = 310 3/ Price Range Stores Avg 2.50 10 2.50

160 3.17 3.29 - 4.49

SOUTHWEST

NORTHWEST

1.5% of 2,900 sampled 1.3% of 1,200 sampled Activity Index = 60 Activity Index = 20 3/ 3/ Price Range Stores Avg Price Range Stores Avg 2.50 2.50

300 4.14 4.69 -

4.98

60 4.74

4.69

20 4.69

HAWAII

32 ounce 64 ounce

21.2% of 100 sampled Activity Index = 20 3/ Price Range Stores Avg 2.50 20 2.50

2017

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen (cents per dozen)

2016

3-Year

2.15

1.65

1.15

0.65

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Note: See page 1 for explanatory notes. Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

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http://www.ams.usda.gov/LPSMarketNewsPage

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